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About

Nimble is the Team Relationship CRM — built for the whole company, not just the sales team. Sales and marketing get the tools they need to scale revenue: pipeline, email marketing, sequences, and web forms. The rest of the company — customer success, recruiting, partnerships, business development — works from that same shared relationship record instead of getting left to spreadsheets and inboxes. Most teams stitch together five separate tools to cover what one platform should do — a CRM, a data-enrichment tool, an outreach sequencer, a prospecting tool, and an email marketing platform — at a cost of roughly $600 per user per month before anyone's sent an email. Nimble replaces all of that with one all-in-one platform and one shared record, at a fraction of the cost.

About

Optivation is one workspace for the five jobs agencies run every week: forms, databases, pages, time tracking and invoicing. The whole client lifecycle runs in one system on shared data, not across five separate tools. A client intake form writes straight into your database as a record. Every record opens into a full page with notes, files, sub-tasks and a built-in timer. The hours you log there become the line items on an invoice, generated from that same record. It's built for solo consultants and small studios billing hourly or on retainer. You can start on the free plan. Solo is $19 a month. Studio is $49 a month for up to 3 seats, then $19 for each extra seat. Paid plans come with a 30-day free trial.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Not Supported
Android Supported
Chromebook Not Supported

Audience

Relationship builders across the whole company — using Gmail, Google Workspace, or Microsoft 365 — outgrowing spreadsheets or frustrated with complex CRMs.

Audience

Solo consultants, freelancers, and small agency studios in design, marketing, and consulting that bill hourly or on retainer, have outgrown single-purpose freelancer tools, and find enterprise PSA platforms overkill.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$24.90 per user per year
Free Version Not Supported
Free Trial Supported

Pricing

$19/month
Optivation uses flat pricing — no per-seat cost for solo operators.

Forms Free — $0
Client intake and lead-capture forms. Up to 3 active forms and 50 submissions per month, viewed in-app and exported to CSV. Docs and community support.

Solo — $19/month ($190/year, two months free)
Everything needed to run client work from first task to paid invoice: Inbox, Pages, Databases, Contacts, time tracking, branded invoicing, Forms and Dashboards, AI Advisor and Assistant, full API and MCP access, and Gmail/Outlook integration. One seat, 1M AI tokens per month. Email support.

Studio — $49/month ($490/year, two months free)
Everything in Solo, plus team roles and permissions, real-time co-editing, team chat, access groups, a 7-year compliance-grade audit log, and 5M AI tokens shared across seats. Up to 3 seats included; additional seats are $19/seat per month. Priority email support.

Free trial: 30 days, no credit card required, with all Solo features unlocked. If you do not upgrade, the account moves to the Forms Free plan and your data is retained. Annual billing saves two months on Solo and Studio.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.6 / 5
features 4.3 / 5
design 4.6 / 5
support 4.7 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • Nimble helps to connect and collaborate with marketing and lead approaching teams. The user interface is super clean and easy to navigate. Easy to engage with leads using unified communications. Customer support is very helpful.
  • Mainly the Nimble dashboard presents all the tools we need to do labor management. One of the main characteristics that makes Nimble stand out is its efficient integration with Office 365 and with social networks that we manage such as LinkedIn or Twitter, where we centrally manage contacts and capture the way we communicate. Nimble is the ideal tool to establish business ties, with easy access and a mobile tool which allows us to work from wherever we are. Its interface is intuitive and transports us to a more effective work methodology, its CRM is complete and unifies other tools that enhance its capacity and efficiency. In the same way, it is perfect for capturing potential clients, interacting with them, and sending them our message so that in this way we can strengthen ties. Customer support provides online help whenever we need it, they are efficient in their responses, in addition to this they provide full support. Real-time notifications are essential to keep us abreast of any updates. Lastly, it provides ample space for organizing tasks, creating ordered layers that contribute to time and task management, being a powerful weapon in our daily work.
  • It is a tool that offers the basics necessary to carry out good work management. It is part of a centralized system where it is possible to operate various functions, be it our email, where we look at the inbox and we can even work on digital marketing via email. The interface and tools are very good, from a single glance I can work on everything, without having to go from one place to another, Nimble also provides ease of connection and integration of applications, where it is possible for us to achieve our CRM work, interacting with each social network that we need and communication with each of our clients. Similarly, it provides us with the ability to store documents and databases, where we can see all the status of our customers, have all the information at hand for the application of the sales funnel and marketing campaigns. Likewise, it is the ideal platform to keep our workflow active, supervising the fulfillment of tasks, the follow-up of projects and the proper performance of activities within the framework of the organization and labor proactivity. The calendar is an excellent plus for planning and managing our work, putting everything in order and prioritizing important issues day by day.
  • Nimble is the best email marketing tool on the market at the moment, it has the best scheduling and editing panels and allows us to manage in an organized way all our contacts helping us to identify potential customers quickly.
  • One of the best CRM platforms with a wide variety of features. With Nimble, you get everything in one place from a social calendar, messages, and critical information. It's a tool that helps a lot in marketing, but you can also have multiple active emails organized and stored in the cloud, so you'll never have a loss of information. I love adding people to Nimble through its browser add-on by highlighting an email address or phone number. It's effortless and intuitive, just what any small, medium, or significant business needs. Integrating with social networks will allow you to get closer to your customers in a surprising way.

Cons

  • I haven't found any downside in my 6 months of usage.
  • Among the negative points, I can highlight that it needs a cost adjustment, better adapt the plans so that it is much more accessible to the public, for example, I require more storage and having a little more extra seems too high a cost. The summary of data that we could previously appreciate from the contacts is important, it is no longer like that, and we must enter to be able to see important things such as the phone number or email, in my opinion this can be adjusted in the contacts’ interface. The customization capacity is somewhat limited, configuring the formats can become too complicated when I feel that it is something that should be simpler. We are still in a learning process, trying to adapt to the user experience that Nimble offers and to see everything negative as positive.
  • I think some updates are needed, we feel as a team that we need to adjust things to adapt the interface for our work comfort, this is what the work management experience is all about, adjust everything to make Nimble our preferred work system, so that if we want there to be updates that allow much more customization. On the other hand, the templates for email marketing are limited and do not allow us to adjust as we need to transmit our message, it would be ideal to have greater editing capacity.
  • In comparison, the price of Nimble is high, although it compensates for everything it offers. The storage is very little for what they charge and it is annoying since we need enough space in the cloud.
  • I am genuinely delighted with Nimble and don't have much I can criticize; maybe the only detail is that I wish their mobile app were much better than it is; this would give us much more convenience anywhere, working more effectively from a mobile.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Nimble
Founded: 2010
United States
www.nimble.com

Company Information

Optivation
New Zealand
www.optivation.io

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Categories

Contact Management Supported
CRM Supported
Email Tracking Supported
Sales Engagement Supported
Sales Intelligence Supported

Categories

Project Management Supported

CRM Features

Calendar/Reminder System Supported
Call Logging Not Supported
Document Storage Supported
Email Marketing Supported
Internal Chat Integration Supported
Lead Scoring Not Supported
Marketing Automation Integration Supported
Mobile Access Supported
Quotes / Proposals Not Supported
Segmentation Supported
Social Media Integration Supported
Task Management Supported
Territory Management Not Supported

Contact Management Features

Activity Management Supported
Appointment Management Supported
Contact Database Supported
Contact History Supported
Contact Import/Export Supported
Customer Pipeline Supported
Email Marketing Supported
Group Management Supported
Interaction Tracking Supported
Lead Management Supported
Prospecting Tools Supported
Sales Pipeline Management Supported
Search / Filter Supported
Segmentation Supported
Shared Contacts Supported
Social Media Integration Supported

Email Tracking Features

A/B Testing Not Supported
Audience Segmentation Supported
Campaign Management Supported
Event-Based Notifications Not Supported
Location Tracking Not Supported
Team Management Supported

Sales Engagement Features

Call Scripts / Call Steps Not Supported
CRM Integration Supported
Email Sequences Supported
Email Tracking / Automation Supported
Lead Management Supported
Reporting / Analytics Supported
Sales / Voice Dialer Not Supported
Sales Automation Supported
Search Not Supported
Task Management Supported
Templates Supported
Workflow Management Supported

Sales Force Automation Features

Call Management Not Supported
Campaign Management Not Supported
Channel Management Not Supported
Commission Management Not Supported
Contact Management Supported
Contract Management Not Supported
Customer Database Supported
Email Marketing Supported
Field Sales Management Not Supported
Lead Management Supported
Opportunity Management Supported
Performance Metrics Not Supported
Proposal Generation Supported
Referral Tracking Not Supported
Sales Forecasting Supported
Territory Management Not Supported

Sales Intelligence Features

CRM Integration Supported
Data Cleaning Not Supported
Data Enrichment Supported
Data Import/Export Not Supported
Data Mining Not Supported
Data Verification Not Supported
Email Integration Not Supported
Lead Scoring Not Supported
List Building Supported
Performance Management Supported
Pipeline Management Supported
Predictive Modeling/Analytics Not Supported
Prospecting Tools Supported
Reporting/Analytics Supported
Sales Forecasting Not Supported

Project Management Features

Agile Methodologies Supported
Budget Management Not Supported
Client Portal Supported
Collaboration Tools Not Supported
Cost-to-Completion Tracking Not Supported
Customizable Templates Supported
Gantt Charts Not Supported
Idea Management Not Supported
Kanban Board Supported
Milestone Tracking Supported
Portfolio Management Not Supported
Resource Management Not Supported
Time & Expense Tracking Supported
Traditional Methodologies Not Supported

Integrations

Gmail Supported
AWeber Supported
AppointmentCore Supported
Constant Contact Supported
Eventbrite Supported
FullContact Supported
Gravity Forms Supported
HubSpot Marketing Hub Supported
Jumplead Supported
Kayako Supported
Knowlarity Supported
LeadMaster Supported
Mailshake Supported
Quickwork Supported
Recurly Supported
Sugar Sell Supported
VisitorTrack Supported
Wufoo Supported
Zapier Supported
miniOrange Supported

Integrations

Gmail Supported
AWeber Not Supported
AppointmentCore Not Supported
Constant Contact Not Supported
Eventbrite Not Supported
FullContact Not Supported
Gravity Forms Not Supported
HubSpot Marketing Hub Not Supported
Jumplead Not Supported
Kayako Not Supported
Knowlarity Not Supported
LeadMaster Not Supported
Mailshake Not Supported
Quickwork Not Supported
Recurly Not Supported
Sugar Sell Not Supported
VisitorTrack Not Supported
Wufoo Not Supported
Zapier Not Supported
miniOrange Not Supported
Claim Nimble and update features and information
Claim Nimble and update features and information
Claim Optivation and update features and information
Claim Optivation and update features and information