Nielsen Media ImpactNielsen
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Related Products
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About
Nielsen Media Impact is a comprehensive media planning solution designed to help agencies, advertisers, and publishers make cost-effective decisions about engaging audiences with content and advertising. It is divided into two modules, the insights module, which enables users to analyze granular data about consumer media behavior and identify the best platforms to engage their audiences, and the planning module, which allows for the optimization of media plans and the creation of alternative planning scenarios to allocate GRP flights, weights, and budgets effectively. Key features include the ability to explore historical campaign data to understand target audience engagement, evaluate budget changes and media allocation to optimize performance, analyze schedules and test various scenarios to optimize impression levels and flighting patterns and define customizable KPIs to build marketing plans that achieve specific goals.
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About
Spotai is a cloud-based media sales software platform built to modernize and accelerate how broadcasters sell advertising by replacing legacy systems with a fast, intuitive interface designed for today’s multi-market media environment. It helps users create, manage, and deliver proposals and rate cards efficiently by consolidating local and national inventory data and program scheduling information so sales teams can respond quickly to advertiser needs and adjust pricing on the fly. It provides real-time insights into ad inventory and program availability, integrated analytics from industry sources like comScore and Nielsen, and configurable workflows that streamline the entire media sales cycle from rate projection to proposal generation. With a user-friendly, cloud-based dashboard and scalable design, Spotai supports broadcasters of all sizes, offering features that help reduce administrative drag, improve sales productivity, and enhance decision-making.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Media planners requiring a tool to analyze consumer media behavior and optimize media plans for effective audience engagement
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Audience
Media sales teams at TV/radio stations, broadcasters, and ad agencies wanting a tool to streamline media sales proposals, rate-card management, and inventory insights
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationNielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/media-impact/
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Company InformationSpotai
United States
spotai.online/
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Categories |
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Integrations
Nielsen ONE
comScore
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