Muck Rack vs. PRophet Comparison Chart

PRophet brings new value to every layer in the public relations ecosystem: from generating richer insights for better strategies to working in tandem with traditional platforms to perform even smarter and more efficiently, to creating more relevant and successful pitches and, as a result, better relationships with journalists. Optimize your crisis response or reputational campaign by knowing with greater certainty how and which media will react to an emerging issue. Test, retest and run your pitch over and over again to optimize your language and targets before going to market with your pitch. PRophet predicts which media are most likely to be interested in your pitch and help you uncover new reporters, dramatically increasing your odds for placement. Reduce pitch time by up to 50% while increasing placements by up to 100% so you can spend more time on other high-value tasks.