Opti-BehaviorOptiUser
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Related Products
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About
#1 Google Analytics Plugin for WordPress that’s Easy and Powerful. MonsterInsights is the best Google Analytics Plugin for WordPress. Here are the features that makes MonsterInsights the most powerful and user-friendly WordPress analytics plugin in the market. Setup universal website tracking across devices and campaigns with just a few clicks (without any code). See your website analytics report right inside your WordPress dashboard with actionable insights. Get real-time stats right inside WordPress to see who is online, what they are doing, and more. 1-click Google Analytics Enhanced Ecommerce tracking for WooCommerce, Easy Digital Downloads & MemberPress. Get detailed stats for each post and page, so you can see the most popular posts, pages, and sections of your site. Automatically track clicks on your affiliate links, banner ads, and other outbound links with our link tracking. Make Google Analytics compliant with GDPR and other privacy regulations automatically.
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About
Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow.
All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required.
Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action.
Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
WordPress site owners that need a plugin to use Google Analytics and other analytics
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Audience
WordPress sites
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$99.50 per year
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.
Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking. Business EUR 179/year: multi-site licence. Agency EUR 299/year: white-label client reports and agency dashboard. All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version
Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Pros & Cons from Real UsersPros
Cons
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Company InformationMonsterInsights
Founded: 2013
United States
www.monsterinsights.com
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Company InformationOptiUser
Founded: 2026
France
optiuser.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Web Analytics Features
Campaign Management
Supported
Conversion Tracking
Supported
Form Analytics
Supported
Goal Tracking
Supported
Keyword Tracking
Supported
Multiple Site Management
Supported
Pageview Tracking
Supported
Referral Source Tracking
Supported
Site Search Tracking
Supported
Time on Site Tracking
Supported
User Interaction Tracking
Supported
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Heatmap Features
Behavioral Mapping
Supported
Dashboard
Supported
Dynamic Maps
Supported
Element Analytics
Supported
Embeddable Maps
Not Supported
For Sales
Supported
For Science
Not Supported
Radial Mapping
Not Supported
Territorial Mapping
Not Supported
Website Analytics
Supported
Session Replay Features
Eye Tracking
Supported
Form Analytics
Supported
Heatmaps
Supported
Mouse Tracking
Supported
Optimization Tools
Supported
Session Recording
Supported
Surveys
Supported
User Experience Analysis
Supported
User Feedback
Supported
Visitor Segmentation
Supported
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Integrations
WooCommerce
Supported
WordPress
Supported
Astra
Not Supported
Autoptimize
Not Supported
Beaver Builder
Not Supported
Complianz
Supported
Contact Form 7
Not Supported
Divi
Not Supported
Easy Digital Downloads
Supported
Google Analytics
Supported
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Integrations
WooCommerce
Supported
WordPress
Supported
Astra
Supported
Autoptimize
Supported
Beaver Builder
Supported
Complianz
Not Supported
Contact Form 7
Supported
Divi
Supported
Easy Digital Downloads
Not Supported
Google Analytics
Not Supported
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