Scarborough

Scarborough

Nielsen
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+

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About

Effectively and efficiently reach your highest value customers and prospects with Mobilewalla's audience segments. Thousands of consumer data points are modeled into campaign-specific, syndicated or custom audiences to deliver the right message to the right consumer at the right time. Our audience segments can be deployed in digital and social channels including Facebook, Twitter and Instagram. The depth and breadth of Mobilewalla data, allows us to build a portrait of each device ID. We use predictive modeling to understand patterns and then group devices into specific segments. App usage provides behavioral information and tells a precise story on the consumer. Demographic insights provide additional background information. Mobilewalla verifies our age and gender segments with Nielsen DAR and US Census data. GPS latitude and longitude location data from billions of daily signals allow for scale and accuracy.

About

​Nielsen Scarborough captures local and national consumer insights across over 2,000 categories, including leisure activities, shopping behaviors, purchasing patterns, and media consumption. By conducting more than 330,000 surveys annually throughout the U.S., Nielsen Scarborough ensures that advertisers and media companies are equipped to meet the needs of their customers and uncover new strategic possibilities. Understanding the unique behaviors of your customers provides a better grasp of the marketplace and competitors, enabling the development of strategies that highlight your strengths. With Nielsen Scarborough’s local market insights studies, you can examine consumer habits in areas such as automotive, banking and finance, beverages, demographics, digital and internet, grocery and convenience, healthcare, home improvement, home shopping, lifestyle, media, restaurant, retail, sports, telecom and mobile, transportation, travel, and voting.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies or individuals looking to reach their highest value prospects

Audience

Local media companies seeking a tool to understand consumer behaviors and preferences to tailor their content and advertising strategies effectively

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Mobilewalla
Founded: 2011
United States
www.mobilewalla.com/products/audience-segments

Company Information

Nielsen
Founded: 1923
United States
www.nielsen.com/solutions/audience-measurement/scarborough/

Alternatives

Alternatives

Nielsen ONE

Nielsen ONE

Nielsen

Categories

Categories

Integrations

Facebook
Instagram
X (Twitter)

Integrations

Facebook
Instagram
X (Twitter)
Claim Mobilewalla and update features and information
Claim Mobilewalla and update features and information
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Claim Scarborough and update features and information