Oracle Moat

Oracle Moat

Oracle
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+

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About

Get an inside look into a brand’s creative strategy. Oracle Moat is ad activity intelligence tool that enables you to view your competitors’ creative and messaging currently in-market, going back three years. Discover what the competition is up to—and how your creative stacks up. View ad messaging and creative, leveraging three-plus years of data, to discover what messages your competitors currently have in market. Drill down on an advertisement or filter and sort the data so that you get exactly the information you’re looking for. See how people engage with images, text, and video in ads across multiple platforms, including mobile devices. Use heatmaps to see where people spend the most time while viewing an ad. Spend smarter and launch campaigns with confidence. With Moat, you can reach real people, capture their attention, and fully measure campaign effectiveness.

About

Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Media professionals in need of a powerful ad measurement solution

Audience

Advertisers, Publishers, and Brands

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 5.0 / 5
design 5.0 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • With Quantcast we can program the buying habits of all our users through our digital marketing system to be able to sell to all interested advertisers of our products. We can also verify the age range and the type of person that visits our website in order to offer the best service and the best product.
  • We use Quantcast to monitor our organization's website, visits and activity, evaluate our marketing campaigns and collect general prospect information to track their activity and interests in order to better serve and experience them. Their reports are excellent and detailed. It is an efficient solution to improve workflow and obtain data / information about the behavior of your sites and applications in real time.

Cons

  • We need to include more details in some Quantcast programming options in order to improve its performance. Sometimes some of the generalizations that it offers us are lacking in data and that makes it very difficult to use the platform.
  • The dynamics of measuring to work with audience trends is very slow when it comes to searching for specific content. The platform does not allow us to share our traffic comparison reports with others, nor does it allow us to do cross-platform analysis.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Oracle
Founded: 1977
United States
www.oracle.com/au/cx/advertising/measurement/

Company Information

Quantcast
Founded: 2006
United States
www.quantcast.com

Alternatives

Alternatives

Categories

Categories

Advertising Agency Supported
Media Planning Supported
Reporting Supported
Video Advertising Supported

Advertising Agency Features

Campaign Management Supported
Collaboration Not Supported
Document Management Not Supported
File Sharing Not Supported
Project Management Not Supported
Task Management Not Supported
Time Tracking Not Supported

Advertising Agency Features

Campaign Management Supported
Collaboration Not Supported
Document Management Not Supported
File Sharing Not Supported
Project Management Supported
Task Management Supported
Time Tracking Not Supported

Audience Intelligence Features

AI / Machine Learning Supported
Audience Segmentation Supported
Competitive Intelligence Supported
Content Tracking Supported
Data Visualization Not Supported
Data-Driven Insights Supported
Filters / Search Supported
Image Recognition Not Supported
Sentiment Analysis Not Supported
Social Listening Not Supported
Social Media Analytics Not Supported
Trend Tracking Not Supported

Reporting Features

Customizable Dashboard Not Supported
Data Source Connectors Not Supported
Drag & Drop Not Supported
Drill Down Supported
Email Reports Not Supported
Financial Reports Not Supported
Forecasting Not Supported
Marketing Reports Supported
OLAP Not Supported
Report Export Not Supported
Sales Reports Not Supported
Scheduled / Automated Reports Supported

Video Advertising Features

Ad Optimization Supported
Collaboration Tools Not Supported
Creative Asset Management Supported
Demand-Side Platform (DSP) Supported
Design Ads Supported
Display Advertising Supported
In-App Video Supported
Media Buying Supported
Reporting / Analytics Supported
Social Advertising Not Supported
Supply-Side Platform (SSP) Supported
Video Monetization Not Supported

Integrations

Vidverto Supported
5X Supported
Bright Analytics Supported
Celtra Supported
DV Publisher Suite Supported
Desktop.com Not Supported
Factori Not Supported
FuseCommander Not Supported
Infinity Call Tracking Not Supported
Innovid Supported
MINT Not Supported
MarfeelPress Not Supported
Oracle Advertising Supported
Playmatic Supported
Sizmek Ad Suite Supported
Supermetrics Not Supported
TapClicks Not Supported
The Moneytizer Not Supported
TrustCommander Not Supported

Integrations

Vidverto Supported
5X Not Supported
Bright Analytics Not Supported
Celtra Not Supported
DV Publisher Suite Not Supported
Desktop.com Supported
Factori Supported
FuseCommander Supported
Infinity Call Tracking Supported
Innovid Not Supported
MINT Supported
MarfeelPress Supported
Oracle Advertising Not Supported
Playmatic Not Supported
Sizmek Ad Suite Not Supported
Supermetrics Supported
TapClicks Supported
The Moneytizer Supported
TrustCommander Supported
Claim Oracle Moat and update features and information
Claim Oracle Moat and update features and information
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