Oracle MoatOracle
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OptivosHeliosz.AI
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Related Products
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About
Get an inside look into a brand’s creative strategy. Oracle Moat is ad activity intelligence tool that enables you to view your competitors’ creative and messaging currently in-market, going back three years. Discover what the competition is up to—and how your creative stacks up. View ad messaging and creative, leveraging three-plus years of data, to discover what messages your competitors currently have in market. Drill down on an advertisement or filter and sort the data so that you get exactly the information you’re looking for. See how people engage with images, text, and video in ads across multiple platforms, including mobile devices. Use heatmaps to see where people spend the most time while viewing an ad. Spend smarter and launch campaigns with confidence. With Moat, you can reach real people, capture their attention, and fully measure campaign effectiveness.
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About
Marketing teams today spend budgets across a growing number of channels — paid social, search, programmatic, affiliate, offline — but rarely have a single, clear view of which channel is actually driving ROI. Data sits fragmented across platforms, spend and performance live in disconnected dashboards, and budget decisions end up based on gut feel or last quarter's habits rather than evidence.
Optivos is Heliosz.AI's flagship unified commercial intelligence platform, built to close that gap. It brings channel-level spend and performance data into one place, applies marketing mix modeling and data standardization to make the numbers comparable across channels, and turns that unified view into action: it surfaces which channels are actually delivering ROI, recommends how budget should be redistributed across channels, and identifies the best-performing channel to prioritize for the next campaign.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Media professionals in need of a powerful ad measurement solution
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Audience
FMCG, CPG, Retail, Fashion, Sports Industries. Marketing Professionals, VP's of marketing, Media optimization strategist, Marketing strategist
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationOracle
Founded: 1977
United States
www.oracle.com/au/cx/advertising/measurement/
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Company InformationHeliosz.AI
Founded: 2019
United States
www.heliosz.ai
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Alternatives |
AlternativesNo Alternatives
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Categories |
Categories |
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Advertising Agency Features
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
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Integrations
5X
AdSupply
Bright Analytics
Celtra
DV Publisher Suite
Innovid
Oracle Advertising
Partnerize
Playmatic
Rivery
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Integrations
5X
AdSupply
Bright Analytics
Celtra
DV Publisher Suite
Innovid
Oracle Advertising
Partnerize
Playmatic
Rivery
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