Oracle MoatOracle
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OptivosHeliosz.AI
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Related Products
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About
Get an inside look into a brand’s creative strategy. Oracle Moat is ad activity intelligence tool that enables you to view your competitors’ creative and messaging currently in-market, going back three years. Discover what the competition is up to—and how your creative stacks up. View ad messaging and creative, leveraging three-plus years of data, to discover what messages your competitors currently have in market. Drill down on an advertisement or filter and sort the data so that you get exactly the information you’re looking for. See how people engage with images, text, and video in ads across multiple platforms, including mobile devices. Use heatmaps to see where people spend the most time while viewing an ad. Spend smarter and launch campaigns with confidence. With Moat, you can reach real people, capture their attention, and fully measure campaign effectiveness.
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About
Marketing teams today spend budgets across a growing number of channels — paid social, search, programmatic, affiliate, offline — but rarely have a single, clear view of which channel is actually driving ROI. Data sits fragmented across platforms, spend and performance live in disconnected dashboards, and budget decisions end up based on gut feel or last quarter's habits rather than evidence.
Optivos is Heliosz.AI's flagship unified commercial intelligence platform, built to close that gap. It brings channel-level spend and performance data into one place, applies marketing mix modeling and data standardization to make the numbers comparable across channels, and turns that unified view into action: it surfaces which channels are actually delivering ROI, recommends how budget should be redistributed across channels, and identifies the best-performing channel to prioritize for the next campaign.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Media professionals in need of a powerful ad measurement solution
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Audience
FMCG, CPG, Retail, Fashion, Sports Industries. Marketing Professionals, VP's of marketing, Media optimization strategist, Marketing strategist
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Not Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationOracle
Founded: 1977
United States
www.oracle.com/au/cx/advertising/measurement/
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Company InformationHeliosz.AI
Founded: 2019
United States
www.heliosz.ai
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Alternatives |
Alternatives |
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Categories |
Categories |
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Advertising Agency Features
Campaign Management
Supported
Collaboration
Not Supported
Document Management
Not Supported
File Sharing
Not Supported
Project Management
Not Supported
Task Management
Not Supported
Time Tracking
Not Supported
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Integrations
5X
Supported
AdSupply
Supported
Bright Analytics
Supported
Celtra
Supported
DV Publisher Suite
Supported
Innovid
Supported
Oracle Advertising
Supported
Partnerize
Supported
Playmatic
Supported
Rivery
Supported
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Integrations
5X
Not Supported
AdSupply
Not Supported
Bright Analytics
Not Supported
Celtra
Not Supported
DV Publisher Suite
Not Supported
Innovid
Not Supported
Oracle Advertising
Not Supported
Partnerize
Not Supported
Playmatic
Not Supported
Rivery
Not Supported
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