MixCommanderCommanders Act
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Veritone AttributeVeritone
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Related Products
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About
For the first time ever global digital ad spend is expected to exceed 50% this year and continue growing by double digits for the foreseeable future, making it even more important for marketers to understand the real contributions their channels and partners are having on their bottom line. Most marketers have adopted the most recent touch (also known as “last click”) attribution model as their primary report because this is the default setting for many analytic platforms. While this methodology is easy to explain and provides some insight into campaign performance, it prevents marketers from having a comprehensive view of all the channels a customer came in contact with that influenced their decision to buy. MixCommander platform lets marketers fully understand the impact their media mix is having on their customer journeys by providing them with a variety of attribution models to choose from depending on their needs. Custom models can also be created for complex situations.
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About
Veritone Attribute is a turnkey broadcast attribution solution that enables you to optimize your linear TV and radio campaigns by correlating an ad with web lift in near-real-time. With Attribute, you can track and visualize campaign data, tying it to the response advertisers receive through increased web traffic and unique website visitors. Veritone Attribute is for broadcasters who need a way to track the performance of ads to retain and win more business with tangible ROI data. You can correlate ads with web lift and show that relationship with visualized, easily shareable reports. Through the power of data, radio and TV can compete more effectively with digital media channels to earn a larger slice of advertisers’ marketing budgets. Leverage near-real-time performance data to correlate web traffic to broadcast campaigns. Track campaign performance and make changes on the fly with metrics such as day, daypart, creative, and more.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Marketers and brands seeking a solution to track, analyze and optimize direct marketing performance
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Audience
Broadcasters and companies in search of a tool to get near-real-time broadcast advertising attribution and optimize their campaigns
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Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
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API
Offers API
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Screenshots and Videos |
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Pricing
$0.01/month
Free Version
Not Supported
Free Trial
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Pricing
No information available.
Free Version
Not Supported
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
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In Person
Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Not Supported
In Person
Supported
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Company InformationCommanders Act
Founded: 2010
France
www.commandersact.com/es/soluciones/mixcommander/
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Company InformationVeritone
Founded: 2014
United States
www.veritone.com/applications/attribute/
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Categories |
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Integrations
TrackAd
Not Supported
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