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About
Mercana is an AI-powered customer intelligence platform designed for direct-to-consumer e-commerce brands to understand, enrich, and activate their existing customer data in order to drive growth. It connects directly to a company’s customer base and enriches each profile with over 100 data points, including social media presence, professional background, demographics, interests, and behavioral signals, creating a detailed and actionable view of each customer. It identifies high-value individuals such as influencers, executives, athletes, and corporate buyers across more than 15 predefined categories, using AI to detect patterns and surface VIP customers that would otherwise remain hidden. Once identified, Mercana enables businesses to act on this intelligence through built-in tools such as automated outreach via email, Instagram, and LinkedIn, pipeline management for tracking relationships, and AI-powered search that allows teams to query their customer base.
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About
Delivering the best customer experience is more than knowing when to communicate. It’s also about how to communicate in our digital, multi-device, multi-channel world to deliver personalized engagement and meaningful interaction. Irrespective of the medium, the message, or the mode, we have the customer experience team and tools to ensure the best experience for your customers, with a seamless representation of your brand. Within our ecosystem, data powers every customer interaction with analytics at the core. As a result, our responsive and contextual platform drives customers to greater lifetime value. Applying machine learning and algorithmic techniques to personalization, call center fraud, gaming, marketing, content intelligence, customer intelligence, digital concierge, and overall engagement. Providing active drill-down dashboards, allowing clients to unlock their insights and collaborate in an analytics playground to further drive strategy.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Ecommerce brands and marketing teams that want to identify high-value customers and turn enriched customer data into targeted outreach and revenue growth
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Audience
Companies searching for a solution to quickly drive new strategies through easily connecting to new data sources
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$79 per month
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationMercana
United States
www.mercana.so/
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Company InformationTavisca
Founded: 2008
India
www.tavisca.com/platforms/#customer-experience
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Categories |
Categories |
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Integrations
HubSpot CRM
Instagram
Klaviyo
LinkedIn
Shopify
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