Zeotap
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.
Recognized by Gartner as a "Cool Vendor" (2020) and by AdExchanger as the “Best Data-Enabling Technology” (2019), our platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001, and CSA STAR. We serve the world's top brands, agencies, and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative.
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Smart Signals
Your customers are on the move, know where they’re heading in real-time. Fiind customer intelligence platform helps you gain the edge over your competitors by being able to reach your prospects and customers on time, with the help of millions of customer signals across internal and external data sources. Get actionable insights based on the context of each account you are targeting. Our customer intelligence platform gives your sales the edge by tapping into the pitch points for each target account. Improve the efficiency of marketing by segmenting your accounts based on where they are in the buying cycle. Unleash the true potential of your marketing investments by bringing in the power of artificial intelligence into your CRM and marketing automation tools. Leverage your signals for upsell and cross-sell opportunities.
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OuterSignal
OuterSignal is a customer intelligence and data enrichment platform designed for ecommerce and direct-to-consumer brands to uncover the true identities and characteristics of their customers in real time. It integrates directly with commerce platforms and enriches every order with detailed demographic, professional, and behavioral data, giving brands visibility into who is actually buying their products rather than relying on assumptions. It identifies high-value and influential customers, including celebrities, executives, athletes, and micro-influencers, and flags them instantly so teams can take action while the opportunity is still relevant. It provides fully enriched customer profiles with attributes such as age, gender, location, income, profession, and social influence, enabling precise segmentation and deeper audience understanding. Brands can use this data to build personas, analyze trends across their customer base, and create more accurate targeting strategies.
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Veeva Link
Veeva Link delivers real-time customer intelligence to enable relevant engagement with key people. Identify and prioritize key people and foster informed, high value interactions. Drive alignment across field teams, channels, and geographies. Keep a pulse of your scientific platform and competitive activity to tailor your strategies. Provides real-time customer intelligence on key people in 12 different therapeutic areas. Leverage Link's global presence to identify current and emerging leaders, experts, and influencers and gain a more nuanced understanding of the therapeutic area ecosystem. Activities, tweets, research findings, and collaborations are aggregated in real-time in one place. Enabled by advanced technologies and validated by 1,000+ data curators, Veeva Link ensures data accuracy and coverage. Enables commercial agility and operational efficiency through data and platform integration.
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