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About

Mercana is an AI-powered customer intelligence platform designed for direct-to-consumer e-commerce brands to understand, enrich, and activate their existing customer data in order to drive growth. It connects directly to a company’s customer base and enriches each profile with over 100 data points, including social media presence, professional background, demographics, interests, and behavioral signals, creating a detailed and actionable view of each customer. It identifies high-value individuals such as influencers, executives, athletes, and corporate buyers across more than 15 predefined categories, using AI to detect patterns and surface VIP customers that would otherwise remain hidden. Once identified, Mercana enables businesses to act on this intelligence through built-in tools such as automated outreach via email, Instagram, and LinkedIn, pipeline management for tracking relationships, and AI-powered search that allows teams to query their customer base.

About

Collect digital behaviors in real time, apply intelligence to that data, and offer recommended actions to enhance the digital customer experience—at the exact right moment. Oracle Infinity Behavioral Intelligence optimizes a customer’s digital journey in real time, making their online experience highly relevant and personalized. Harness customer behaviors as they happen and use them to optimize customer experience. Increase engagement and loyalty by providing the content, offers, and promotions that resonate best with each visitor, customer, or prospect. Use a system that will grow with you. Built on an innovative, big data platform, Oracle Infinity is a digital intelligence solution that offers unparalleled data collection and accessibility. Gather data about each customer at an individual level to better understand behaviors and deliver more personalized experiences. Stream your online behavioral data into one, unified location.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Ecommerce brands and marketing teams that want to identify high-value customers and turn enriched customer data into targeted outreach and revenue growth

Audience

Brands that need a real time digital analytics solution to collect, process and deliver actionable customer intelligence at scale

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$79 per month
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Mercana
United States
www.mercana.so/

Company Information

Oracle
Founded: 1977
United States
www.oracle.com/cx/marketing/digital-intelligence/

Alternatives

Alternatives

Veeva Link

Veeva Link

Veeva Systems
Heap

Heap

Contentsquare

Categories

Categories

Digital Analytics Supported
Web Analytics Supported

Integrations

Eloqua Not Supported
HubSpot CRM Supported
Instagram Supported
Klaviyo Supported
LinkedIn Supported
Oracle Audience Segmentation Not Supported
Oracle Marketing Not Supported
Oracle Maxymiser Not Supported
Oracle Responsys Not Supported
Shopify Supported

Integrations

Eloqua Supported
HubSpot CRM Not Supported
Instagram Not Supported
Klaviyo Not Supported
LinkedIn Not Supported
Oracle Audience Segmentation Supported
Oracle Marketing Supported
Oracle Maxymiser Supported
Oracle Responsys Supported
Shopify Not Supported
Claim Mercana and update features and information
Claim Mercana and update features and information
Claim Oracle Infinity and update features and information
Claim Oracle Infinity and update features and information