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About

Eliminate hours of work watching user research recordings with test results that are instantly translated into the metrics that matter. Quickly create a maze for every project need, from surveys to usability tests, then share with users in a matter of minutes with a simple URL. Watch test results come in in real time and instantly transform into quantitative data, like mis-clicks and heatmaps. Then share your findings and start a discussion with stakeholders in your unique, auto-generated Maze Report. Use Maze to validate ideas and concepts, test wireframes, usability and copy, or gather user insights through feedback and satisfaction surveys. Maze is intuitive, browser based and device agnostic, integrating seamlessly with leading design platforms like Figma, InVision, AdobeXD, Marvel, and Sketch to accelerate your testing process.

About

Optimal is the world’s most loved user insights platform, empowering every role in every business to embrace user insights through accessible, AI-powered tools that drive measurable business impact. From product managers and UX researchers to designers, marketers, and CX leaders, Optimal makes it easy for anyone to discover what users need, and act on it with confidence. Run user research and user testing at scale, including usability testing, card sorting, tree testing, surveys, and prototype validation, without needing a research background. Get fast, AI-powered analysis, recruit global participants, and share clear insights that drive action. Trusted by leading teams, Optimal helps reduce risk, improve UX, and deliver better digital experiences at speed.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Designers, UX researchers, Product Managers, Product Marketers

Audience

Optimal is the user insights platform built for enterprise teams who care deeply about designing better digital experiences through real user feedback. From product managers and UX researchers to designers, marketers, and CX professionals, Optimal empowers every role to make smarter decisions with fast and AI-powered insights. Trusted by global enterprises like Netflix, Apple, HSBC, and government agencies, Optimal helps teams conduct usability testing, card sorting, tree testing, surveys, and qualitative research – all in one intuitive, secure platform. Whether you're validating product features, improving accessibility, or reducing user friction, Optimal delivers research-backed clarity that drives business results. Our platform is serving large organizations in sectors like technology, financial services, energy, airlines, and government. If your team is scaling research, improving customer experience, or making user-centered decisions at speed – Optimal is the right platform for you.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$0
Free Version
Free Trial

Pricing

$199/month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Maze
Founded: 2018
France
maze.co

Company Information

Optimal
Founded: 2007
New Zealand
www.optimalworkshop.com

Alternatives

Dovetail

Dovetail

Dovetail Research

Alternatives

heatmap

heatmap

heatmap.com
UserZoom

UserZoom

UserTesting

Categories

Categories

Usability Testing Features

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

App Design Features

Change Management
Collaboration
Design Templates
Drag & Drop
Feature Library
Prototyping
Testing Management
Visual Interface

Prototyping Features

Animation
Collaboration
Drag & Drop
Software Prototyping
Templates
UI Prototyping
Usability Testing
UX Prototyping
Version Control

Usability Testing Features

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

Integrations

Figma
Adobe XD
Azure Marketplace
Cint
InVision
Kamsa
Lovable
Marvel
PureSpectrum
Rally
Respondent
Sketch
StoryChief
User Interviews

Integrations

Figma
Adobe XD
Azure Marketplace
Cint
InVision
Kamsa
Lovable
Marvel
PureSpectrum
Rally
Respondent
Sketch
StoryChief
User Interviews
Claim Maze and update features and information
Claim Maze and update features and information
Claim Optimal Workshop and update features and information
Claim Optimal Workshop and update features and information