Related Products
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About
Matchbook is an identity augmentation tool that helps advertisers and marketers match first-party data to new digital signals to enhance cross-device reach, retargeting, and online-offline attribution capabilities, unlocking omnichannel marketing by connecting fragmented data across channels. It uses billions of aggregated, consented, and device-derived location, IP, and MAID (Mobile Advertising ID) signals to build highly accurate identifier databases that let users match physical location to IP, IP to MAID, and MAID to IP, and link other spatial indices like postal codes or geohashes to IP addresses. Matchbook supports use cases including connected TV (CTV/OTT) targeting, true cross-software targeting and retargeting, account-based marketing, campaign performance measurement, identity graph augmentation, and audience extension by expanding data footprints beyond first-party limits. Customizable matching parameters and historical context options allow clients to tailor results.
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About
Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify — a server-side tracking and identity resolution platform for brands running Meta, Google, and TikTok ads.
It captures visitor and conversion events server-side rather than in the browser, reducing the data loss caused by ad blockers, iOS privacy restrictions, and cookie expiration. By resolving visitor identity across devices and sessions, Upstack enriches the data sent to ad platforms and Klaviyo — improving attribution accuracy, lowering customer acquisition costs, and recovering revenue from abandonment flows.
Core capabilities: server-side Conversion API, cross-device identity resolution, multi-touch attribution, and Klaviyo abandonment recovery.
Built for Shopify brands · Plans from $249/mo · 21-day free trial · 60-day money-back guarantee.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Advertisers and marketers who need to expand cross-device audience reach, improve targeting and measurement, and enrich identity data for omnichannel campaigns
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Audience
Shopify brands, DTC brands, ECommerce owners, and B2B
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Not Supported
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API
Offers API
Not Supported
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API
Offers API
Supported
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
$249/month
Upstack Data Pricing
Plans start at $249/mo. 21-day free trial, 60-day money-back guarantee, no contracts, cancel anytime. Attribution — $249/mo Signal — $499/mo Attribution + Signal — $649/mo ✓Marketing performance dashboards ✓Multi-touch attribution ✓P&L and contribution margin reporting ✓Unlimited lookback ✓Channel attribution reporting ✓Unlimited custom dashboards ✓Clean event stream to your warehouse
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationMatchbook
Founded: 2018
United States
www.matchbookdata.com
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Company InformationUpstack Data
Founded: 2022
United States
www.upstackdata.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Marketing Attribution Features
Attribution Modeling
Not Supported
Audience Segmentation
Not Supported
Conversion Tracking
Supported
Cross-Channel Attribution
Supported
Customer Journey Mapping
Not Supported
Multi-Touch Attribution
Supported
Predictive Analytics
Not Supported
ROI Tracking
Not Supported
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Integrations
Bing
Not Supported
Facebook Ads
Not Supported
Google Ads
Not Supported
Google Tag Manager
Not Supported
Klaviyo
Not Supported
Omnisend
Not Supported
Pinterest Ads
Not Supported
Shopify
Not Supported
Snapchat Ads
Not Supported
TikTok Ads
Not Supported
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Integrations
Bing
Supported
Facebook Ads
Supported
Google Ads
Supported
Google Tag Manager
Supported
Klaviyo
Supported
Omnisend
Supported
Pinterest Ads
Supported
Shopify
Supported
Snapchat Ads
Supported
TikTok Ads
Supported
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