Related Products
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About
Matchbook is an identity augmentation tool that helps advertisers and marketers match first-party data to new digital signals to enhance cross-device reach, retargeting, and online-offline attribution capabilities, unlocking omnichannel marketing by connecting fragmented data across channels. It uses billions of aggregated, consented, and device-derived location, IP, and MAID (Mobile Advertising ID) signals to build highly accurate identifier databases that let users match physical location to IP, IP to MAID, and MAID to IP, and link other spatial indices like postal codes or geohashes to IP addresses. Matchbook supports use cases including connected TV (CTV/OTT) targeting, true cross-software targeting and retargeting, account-based marketing, campaign performance measurement, identity graph augmentation, and audience extension by expanding data footprints beyond first-party limits. Customizable matching parameters and historical context options allow clients to tailor results.
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About
By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use cases across programmatic targeting, media measurement, attribution, and personalization globally. Connect with consumers across devices with a better understanding of touch points. Reach consumers across more digital IDs and scale to new, undiscovered prospects. Amplify your current data sets with net-new devices for extended reach. Customize your messages across paid, earned, and programmatic efforts. Tapad works with brands, agencies and platforms to ingest device identifiers from their platforms or data stacks, expanding their graph with new devices at a household or individual level.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Advertisers and marketers who need to expand cross-device audience reach, improve targeting and measurement, and enrich identity data for omnichannel campaigns
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Audience
Brands, agencies and platforms looking for a solution to ingest device identifiers from their platforms or data stacks
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationMatchbook
Founded: 2018
United States
www.matchbookdata.com
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Company InformationTapad
Founded: 2010
United States
www.tapad.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Noko
OpenX
Resonate
Sizmek Ad Suite
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Integrations
Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Noko
OpenX
Resonate
Sizmek Ad Suite
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