MarketingConnect

MarketingConnect

Experian Marketing Services
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About

In today’s hyperconnected, always-on world, consumers move across channels, devices and real-world locations at lightning speed. Keeping up with customers – and their data – to deliver relevant experiences can feel almost impossible. But it doesn’t have to. MarketingConnect by Experian Marketing Services resolves customer identities to build a full customer profile that connects multiple touchpoints, transcends channels and devices, and merges offline and digital behavior. The result is a persistent, privacy-compliant identity that covers all aspects of a consumer’s day-to-day life. Unify fragmented data points, declared and unknown, across offline and online touchpoints to create a holistic picture of your best customers and prospects. Our people-based graph grounded in over 50 years of referential data helps marketers accurately and consistently connect real individuals and households to data points.

About

Transform omnichannel media performance with the next generation of identity-driven marketing capabilities. TruAudience™ powers data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. Transform your data strategy with a robust, end-to-end source of identity. Reach and engage audiences seamlessly across all marketing channels. Continuously measure and improve the impact of your marketing investments. TruAudience connects your data, teams and marketing platforms with a single identity graph to generate better outcomes. More accurately target audiences and personalize experiences across paid and owned media. Adjust media budget allocation, audience targets, creative and publisher placements.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Identity Resolution solution for companies

Audience

Companies of all sizes

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Experian Marketing Services
United States
www.experian.com/marketing-services/identity-resolution

Company Information

TransUnion
Founded: 1968
United States
www.transunion.com/solution/truaudience

Alternatives

Alternatives

ONEcount

ONEcount

GCN Publishing, Inc.

Categories

Categories

Integrations

Databricks
Eyeota
Proximic by Comscore

Integrations

Databricks
Eyeota
Proximic by Comscore
Claim MarketingConnect and update features and information
Claim MarketingConnect and update features and information
Claim TransUnion TruAudience and update features and information
Claim TransUnion TruAudience and update features and information