Related Products
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About
ML Platform: Accelerate your pipeline by identifying, prioritizing and engaging your top accounts. The ML Platform provides B2B marketers with the tools they need to optimize campaign strategies and accelerate the customer journey. Accurately identify and prioritize accounts that are more likely to convert. Identify the best target accounts by integrating your CRM and marketing automation platforms with the ML Data Cloud’s synthesized data. Segment accounts based on firmographic and demographic data enabling scalable marketing strategies and programs. Prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend. Use reports such as Market Level Trending Topics & Installed Technologies to prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend.
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About
We are the pioneers of outcome-driven media, working to digital success metrics that connect advertisers’ digital media investments directly to the business outcomes they most value. Our proprietary AI optimization technology Copilot enables custom-made algorithmic models that identify unique patterns of performance and shift investment in real time, according to our clients’ specific goals. From Digital Out of Home (DOOH), audio, and e-commerce, to shoppable formats and dedicated creative services, Xaxis is always innovating and partnering to improve the effectiveness of campaigns. Founded in 2011, Xaxis is the advanced programmatic arm of GroupM, the world’s largest media investment company, providing on-the-ground expertise in 48 markets around the world.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
B2B companies
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Audience
Media companies and advertisers in need of a data management platform
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationMadison Logic
Founded: 2004
United States
www.madisonlogic.com/ml-platform/
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Company InformationXaxis
Founded: 2011
United States
www.xaxis.com
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Categories |
Categories |
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Buyer Intent Features
B2B Lead Generation
Channel Attribution
Competitor Analysis
Content Marketing
CRM Integration
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
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