Playbook

Playbook

Playbook.com
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About

Our mission is to help our customers achieve better content outcomes. Marketing and Creative teams face a rising tide of needs and expectations from their customers and co-workers. It’s hard enough just to keep up – but to drive exceptional outcomes, you need a platform that gives you visibility, control, and coordination across complex teams and processes. We help you get everything – projects, feedback, assets, and more – in one place, so your team can do great work instead of managing tasks, chasing stakeholders, and clicking through folders to chase assets. In short, we give your team back the power to create. We aren’t your average asset management or project management tool. We’re built for creative and marketing teams, so you’ll never be forced into a rigid workflow. Instead, we configure our systems to fit the way your team works.

About

Playbook is an AI-native digital asset management (DAM) platform for creative teams, agencies, and brand teams. Store, organize, search, and collaborate on photos, videos, design files, and brand assets — all in one place. Key features: AI-powered auto-tagging and Smart Search (find assets by natural language, color, or visual similarity), boards and collections for visual organization, review and approval workflows, branded client delivery portals, and a brand portal for sharing guidelines and assets externally. Includes SDK, API, and MCP server for custom integrations. Free plan includes 100GB and up to 300 assets. Teams and above get 5TB+ storage. Built for teams of 5–200 who've outgrown Google Drive or Dropbox but find enterprise DAMs like Bynder or Brandfolder too complex and expensive.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing and creative teams looking for a project and content management solution

Audience

Teams that want need a visual-first cloud storage and collaboration platform

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$12 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • We moved to Playbook from Air.inc after dealing with frequent partial outages, rising costs, and a platform that felt increasingly resistant to feature requests and improvements. The difference in value has been substantial. Playbook offers an incredible balance of functionality, stability, and affordability, especially for companies managing large amounts of creative and marketing assets like we do at Outdoor Living Today. One of the biggest strengths of Playbook has been the responsiveness of the team. Since we joined, the platform has continued to evolve with meaningful updates and new features. While there were a few things Air previously offered that Playbook initially lacked, the Playbook team has been highly receptive to feedback, quick to answer questions, and willing to implement feature requests. Another major positive for us has been team collaboration. The platform is fluid, easy to work within, and for the most part it simply works — which is exactly what you want from a DAM platform. Our team uses it every single day internally, and we also rely on it heavily with external partners. Aside from some UI challenges, the overall collaboration experience has been smooth and dependable for a small-to-medium-sized team like ours. For us, the priorities are stability, value, and responsiveness to customer concerns — and Playbook has delivered on all three.

Cons

  • The biggest area for improvement is the UI/UX. At times the interface can feel a bit cluttered, and some workflows could be simplified further. Certain actions, like stacking items or downloading assets, can occasionally become messy or unintuitive — for example, downloads sometimes pull every version of an asset rather than the specific one intended. To their credit, the UI has already improved noticeably since we started using the platform, and it’s clear the team is actively refining it. We have also encountered the occasional bug, but in our experience these issues were addressed quickly and resulted more in minor delays than any meaningful operational impact.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Lytho
Founded: 1990
North Carolina
www.lytho.com

Company Information

Playbook.com
Founded: 2020
United States
www.playbook.com

Alternatives

Brandy

Brandy

Stylebase

Alternatives

Air

Air

Air.inc
Starchive

Starchive

Digital ReLab
Comrads Digital Asset Management

Comrads Digital Asset Management

Comrads Solutions B.V.
Brandfolder

Brandfolder

Smartsheet
Brandfolder

Brandfolder

Smartsheet

Categories

Categories

Creative Management Features

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Digital Asset Management Features

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Brand Management Features

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Creative Management Features

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Digital Asset Management Features

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Cloud Storage Features

Access Control
Archiving & Retention
Backup
Data Migration
Data Synchronization
Encryption
File Sharing
Version Control

Collaboration Features

Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing

Content Collaboration Features

Client Portal
Cloud Storage
Digital Asset Management
Document Creation / Editing
Document Management
Electronic Signature
Feedback Management
File Sharing
Messaging / Discussion
Real-Time / Interactive Editing
Roles / Permissions
Search
Version Control
Video / Image Editing
Workflow / Approval Process

Integrations

Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Discord
Dropbox
Figma
Google Drive
Microsoft PowerPoint
Microsoft Word
Slack
WordPress
Zapier

Integrations

Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Discord
Dropbox
Figma
Google Drive
Microsoft PowerPoint
Microsoft Word
Slack
WordPress
Zapier
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