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About

Everyone benefits from data-driven knowledge, whether you’re conducting market research, polling, academic studies or seeking to better understand your advertising campaigns and brand lift. Lucid delivers powerful answers, inspired by the sentiments of real people. The Lucid Marketplace makes it all possible. With a direct connection to the world’s most trusted sample providers, Lucid users can reach millions of survey respondents. Agencies, brands, firms, and many other organizations use the Lucid Marketplace to conduct market research. Find out how your campaigns are performing. Determine how your creative and placement are impacting your brand lift. Learn how your target audience is responding to your ads and make adjustments as needed. Reach online audiences to participate in your research. Lucid’s flexible solutions allow you to easily reach survey respondents within targeted demographics. Data from our Marketplace is also eligible for IRB approval.

About

ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time. ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share. Hundreds of brands including Clorox, Harry’s, Expedia, Tatcha and Keurig Dr Pepper are using ProQuo to grow with certainty.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Agencies, brands, firms, and organizations looking for a marketplace platform to optimize market research and get business insights

Audience

B2C marketers looking for AI-powered Brand Management to generate brand strategies, test creative assets and monitor brand performance.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$2000 per month
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 5.0 / 5
support 4.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • The ability to scale is fantastic and the tool is a lot easier to use than its competitors. It took a few minutes to understand how to using the basic functionalities.

Cons

  • When you first start with the platform it may be slightly overwhelming to some users with all of the functionalities. A quick 3-4 minute video that gives a baseline understanding of the tool would be great. I'm aware they have a lot of training videos, but maybe having a mandatory initial one vs the 6 or 7 hints/tips would be more useful. Another minor critique is when you're an actual cell/box, the only way to exit the view and start using shapes and other tools is by clicking ESQ which is hard to tell since it's highlighted in grey.

Pros & Cons from Real Users

Pros

  • Having everything from goal setting to brand tracking and testing assets in one place saved me time!

Cons

  • I wish you could track even more competitors for free.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Lucid
Founded: 2010
United States
luc.id/

Company Information

ProQuo AI
Founded: 2019
United Kingdom
proquoai.com

Alternatives

Alternatives

Brandmaven

Brandmaven

Brandmaven, Inc.
LucidShape

LucidShape

Synopsys

Categories

Market Research Supported
Survey Supported

Categories

AI Marketing Supported
Brand Intelligence Supported
Brand Management Supported
Brand Monitoring Supported
Market Research Supported
Survey Supported

Market Research Features

Benchmarking Supported
Compensation Management Not Supported
Data Management Supported
Email / Online Not Supported
Face-to-Face Not Supported
Panel Management Supported
Paper-Based Not Supported
Phone-Based Not Supported
Sample Management Supported
Statistical Analysis Supported
Survey Management Supported

Survey Features

Custom Survey URLs Not Supported
Data Analysis Tools Supported
Email Marketing Not Supported
Mobile Survey Supported
Offline Response Collection Not Supported
Paper Survey Not Supported
Question Branching Not Supported
Question Library Not Supported
Site Intercept Survey Not Supported
Skip Logic Not Supported
Supports Audio / Images / Video Not Supported

Brand Management Features

Approval Process Control Not Supported
Artwork Management Not Supported
Asset Management Supported
Change Management Not Supported
Fulfillment Distribution Not Supported
Project Management Not Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Not Supported

Predictive Analytics Features

AI / Machine Learning Supported
Benchmarking Supported
Data Blending Supported
Data Mining Not Supported
Demand Forecasting Not Supported
For Education Not Supported
For Healthcare Not Supported
Modeling & Simulation Not Supported
Sentiment Analysis Supported

Integrations

Dropbox Dash Supported
Indent Supported
Motileo Supported
Nango Supported
Resmo Supported
Truto Supported
Workona Supported

Integrations

Dropbox Dash Not Supported
Indent Not Supported
Motileo Not Supported
Nango Not Supported
Resmo Not Supported
Truto Not Supported
Workona Not Supported
Claim Lucid and update features and information
Claim Lucid and update features and information
Claim ProQuo AI and update features and information
Claim ProQuo AI and update features and information