Looker vs. Percept Insight Comparison


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About Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.	About Percept Insight is a simple yet powerful real-time analytics platform that enables businesses to build better products with deep insights at minimal costs. It provides actionable insights into user behaviour, user engagement, and the effectiveness of marketing campaigns. This enables companies to make data-driven decisions and improve user experience, user retention, and overall business outcomes. What Percept Insight does is simple yet powerful. It lets you understand user behavior and take actions based on those behaviors, ultimately extracting maximum value for your business. Many analytic tools exist, but what sets Percept Insight apart is its ability to preserve context. This means that it not only helps you comprehend user behaviors and create campaigns around them but does so while considering your app's performance and stability. This unique feature allows you to get the most out of your efforts.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Data and business teams interested in a powerful data analytics, business intelligence, and data visualization solution	Audience Product managers, marketers, and analysts
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Looker (Google Cloud core) offer three platform editions: Standard: A Looker (Google Cloud core) product for small organizations or teams with fewer than 50 users that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 1,000 query-based API calls per month, and up to 1,000 administrative API calls per month. Enterprise: A Looker (Google Cloud core) product with enhanced security features for a wide variety of internal BI and analytics use cases that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 100,000 query-based API calls per month, and up to 10,000 administrative API calls per month. Embed: A Looker (Google Cloud core) product for deploying and maintaining external analytics and custom applications at scale that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 500,000 query-based API calls per month, and up to 100,000 administrative API calls per month. Free Version Free Trial	Pricing $1/analytics and engage Percept Insight offers simple and transparent pricing where you pay for what you use, starting at just $1. It caters to product managers, marketers, and analysts across various industries and business sizes. All features are included with no tiers, and you only pay for your usage. Custom invoicing is available with the Enterprise plan, which includes: • Full access to reports and dashboards • Report Privacy Controls & Event Governance • Dedicated Customer Success Manager with support If you exceed event limits on Base or Pro plans, you may need to upgrade, while Enterprise plans can be adjusted as needed. For additional bandwidth, contact our support team or reach out to our sales team. Free Version Free Trial
Reviews/Ratings Overall 4.8 / 5 ease 4.3 / 5 features 4.7 / 5 design 4.5 / 5 support 4.7 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 4.5 / 5 design 4.0 / 5 support 5.0 / 5 Read all reviews
Pros & Cons from Real Users Pros My favorite aspect of Looker is its customizable in dashboard design compared to the similar products. Looker offers an intuitive interface that facilitates the creation of customized reports. The ability to integrate with multiple data sources is impressive, enabling deeper and more comprehensive analysis. In addition, the real-time data exploration feature is crucial for making informed decisions quickly, which is vital in our dynamic work environment. Looker is great for data analytics needs and can transform complex data into insights. Modern interface makes it incredibly easy to build and customize reports. Its ability to visualize data in a clear and understandable way makes it easy to identify unusual patterns or potential threats through interactive and customizable dashboards. Looker's ability to create detailed and automated reports is another great advantage. This not only saves time, but also ensures that reports are always up-to-date, which is crucial for informed decision making and regulatory compliance. Looker has the ability to integrate with multiple data sources, making it easy to create custom reports and dashboards. I value the collaboration features, such as the ability to easily share reports and dashboards with colleagues. This improves team communication and helps make informed data-driven decisions. In addition, the ability to customize visualizations to the client's needs adds significant value to our service. Cons It's a bit costlier than other options available. While Looker is powerful, the initial setup can be complex and requires a significant investment of time and resources. UI can be complex for new users and Third party integration should be added. One concern is the initial setup complexity. Integrating and organizing data from various sources can be challenging, requiring significant time and resources up front. The lack of some export features may frustrate users who need to work with data in other formats.	Pros & Cons from Real Users Pros PI is easy to use, at par with Mixpanel and Google Analytics and also it's not heavy on pockets. Running A/B tests and campaign management has been easier. Percept Insight opened our eyes to many inefficiencies that existed in our product flows. Not only that it helped with understanding which UTM sources were the most effective and basis that allowed us to optimise our use cases. I have not come across any other tool that completes the user journey and re-engagement and such minimal costs. Highly recommended. Cons For me, it's working great. No cons as such just the website can be improved. They can polish the UI a little bit more. Also the haptics and the info titles are a little scruffy. Please look into those.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Google Founded: 1998 United States cloud.google.com/looker/	Company Information Raptorise Founded: 2023 India perceptinsight.com
Alternatives dbt dbt Labs	Alternatives Mouseflow
Snowflake	Fullstory
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Amazon QuickSight Amazon	Extellio Extellio International AB
Microsoft Power BI Microsoft View All	Hoick CustomerMX Hoick View All
Categories AI Data Analytics Big Data Business Intelligence Business Performance Management Dashboard Data Analysis Data Collaboration Data Engineering Data Modeling Data Visualization Digital Analytics Embedded Analytics Go-To-Market Marketing Analytics Reporting Sales Analytics Web Analytics	Categories Category Management User Research Web Analytics
Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Show More Features Big Data Features Collaboration Data Blends Data Cleansing Data Mining Data Visualization Data Warehousing High Volume Processing No-Code Sandbox Predictive Analytics Templates Business Intelligence Features Ad Hoc Reports Benchmarking Budgeting & Forecasting Dashboard Data Analysis Key Performance Indicators Natural Language Generation (NLG) Performance Metrics Predictive Analytics Profitability Analysis Strategic Planning Trend / Problem Indicators Visual Analytics Business Performance Management Features Ad hoc Analysis Ad Hoc Reports Budgeting & Forecasting Consolidation / Roll-Up Dashboard Key Performance Indicators Predictive Analytics Qualitative Analysis Quantitative Analysis Scorecarding Strategic Planning Dashboard Features Annotations Data Source Integrations Functions / Calculations Interactive KPIs OLAP Private Dashboards Public Dashboards Scorecards Themes Visual Analytics Widgets Data Analysis Features Data Discovery Data Visualization High Volume Processing Predictive Analytics Regression Analysis Sentiment Analysis Statistical Modeling Text Analytics Data Visualization Features Analytics Content Management Dashboard Creation Filtered Views OLAP Relational Display Simulation Models Visual Discovery Embedded Analytics Features Ad hoc Query Application Development Benchmarking Dashboard Interactive Reports Mobile Reporting Multi-User Collaboration Self Service Analytics Streaming Analytics Visual Workflow Management Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Reporting Features Customizable Dashboard Data Source Connectors Drag & Drop Drill Down Email Reports Financial Reports Forecasting Marketing Reports OLAP Report Export Sales Reports Scheduled / Automated Reports Sales Analytics Features Collaboration Tools Dashboards Forecasting Analytics Ideal Customer Profile (ICP) Lead Analytics Pipeline Management Predictive Forecasting Predictive Lead Scoring Sales Intelligence Reporting	Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking
Integrations Accern Brev.io Catchr Celtra Drivetrain Extellio Facebook Google Cloud Platform IOMETE Microsoft Excel Oxla Quantiphi Conversational AI Recruitee Sifflet Timbr.ai Trimlink WebCEO Zenskar elba intermix.io Show More Integrations View All 252 Integrations	Integrations Accern Brev.io Catchr Celtra Drivetrain Extellio Facebook Google Cloud Platform IOMETE Microsoft Excel Oxla Quantiphi Conversational AI Recruitee Sifflet Timbr.ai Trimlink WebCEO Zenskar elba intermix.io Show More Integrations View All 7 Integrations
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