MarketingConnect

MarketingConnect

Experian Marketing Services
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About

Everything we do centers on making data safe and easy for businesses to use. Our Safe Haven platform powers customer intelligence, engages customers at scale, and creates breakthrough opportunities for business growth. Our platform offers the modern enterprise full control of how data can be accessed and used with industry leading software solutions for identity, activation, and data collaboration. Build access to data, develop valuable business insights and drive revenue while maintaining full control over access and use of data at all times. Accurately address your specific audiences at scale across any channel, platform, publisher or network and safely translate data between identity spaces to improve results. Protect your customer data with leading privacy-preserving technologies and advanced techniques to minimize data movement while still enabling insight generation.

About

In today’s hyperconnected, always-on world, consumers move across channels, devices and real-world locations at lightning speed. Keeping up with customers – and their data – to deliver relevant experiences can feel almost impossible. But it doesn’t have to. MarketingConnect by Experian Marketing Services resolves customer identities to build a full customer profile that connects multiple touchpoints, transcends channels and devices, and merges offline and digital behavior. The result is a persistent, privacy-compliant identity that covers all aspects of a consumer’s day-to-day life. Unify fragmented data points, declared and unknown, across offline and online touchpoints to create a holistic picture of your best customers and prospects. Our people-based graph grounded in over 50 years of referential data helps marketers accurately and consistently connect real individuals and households to data points.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies in need of a data enablement platform

Audience

Identity Resolution solution for companies

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 4.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • Unifies customer identifies across disparate offline & online data. Pre-built connectors expedite onboarding first-party data.

Cons

  • Very complex platform requiring expert resources. Lengthy implementation timeline. Expensive, especially for smaller brands & teams.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

LiveRamp
Founded: 2014
United States
liveramp.com

Company Information

Experian Marketing Services
United States
www.experian.com/marketing-services/identity-resolution

Alternatives

Alternatives

Categories

Categories

Data Management Features

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Identity Management Features

Access Certification
Compliance Management
Multifactor Authentication
Password Management
Privileged Account Management
Self-Service Access Request
Single Sign On
User Activity Monitoring
User Provisioning

Integrations

Bidtellect
Catalina
Criteo Commerce Max
Eyeota
FreeWheel Beeswax
Innovid
LinkedIn
LiveRamp Safe Haven
OMI
ONEcount
Partnerize
Simon AI
Skai
Skypoint AI Platform
Snapchat
Windfall
X Ads (Twitter Ads)
iSpot.tv
tvScientific

Integrations

Bidtellect
Catalina
Criteo Commerce Max
Eyeota
FreeWheel Beeswax
Innovid
LinkedIn
LiveRamp Safe Haven
OMI
ONEcount
Partnerize
Simon AI
Skai
Skypoint AI Platform
Snapchat
Windfall
X Ads (Twitter Ads)
iSpot.tv
tvScientific
Claim LiveRamp and update features and information
Claim LiveRamp and update features and information
Claim MarketingConnect and update features and information
Claim MarketingConnect and update features and information