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About

LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.

About

tvScientific is a performance-driven connected TV advertising platform that brings digital-style measurability, optimization, and business outcome tracking to TV advertising, enabling brands and performance marketers to run, measure, and optimize television campaigns with the precision once exclusive to search and social. Built on proprietary, deterministic identity technology and AI-powered optimization, the platform gives advertisers direct access to premium CTV inventory, audience targeting, unified campaign dashboards, real-time reporting, and granular attribution that ties TV ad exposure to tangible results like sales, installs, or conversions rather than just impressions. With a self-serve interface designed to feel familiar to digital marketers, tvScientific lets users control targeting, inventory, pacing, and performance metrics across the media mix, optimize campaigns toward specific KPIs, and track lift and impact with transparency across devices and channels.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability

Audience

Performance marketers and brands wanting to run measurable, outcome-focused connected TV advertising campaigns with digital-like control, reporting and optimization

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

LiftLab
Founded: 2018
United States
liftlab.com

Company Information

tvScientific
United States
www.tvscientific.com

Alternatives

Alternatives

OptiMine Insight

OptiMine Insight

OptiMine Software
sMMMart AI

sMMMart AI

Salestube

Categories

Media Planning Supported

Categories

Integrations

Adjust Not Supported
Airbridge Not Supported
AppsFlyer Not Supported
Ascend Not Supported
Awin Not Supported
Branch Not Supported
CJ Affiliate Not Supported
DISQO Not Supported
Everflow Not Supported
Google Tag Manager Not Supported
INCRMNTAL Not Supported
Invoca Not Supported
LiveRamp Not Supported
Measured Not Supported
Rockerbox Not Supported
Shopify Not Supported
Singular Not Supported
TransUnion Collections Management Not Supported
Triple Whale Not Supported
Upwave Not Supported

Integrations

Adjust Supported
Airbridge Supported
AppsFlyer Supported
Ascend Supported
Awin Supported
Branch Supported
CJ Affiliate Supported
DISQO Supported
Everflow Supported
Google Tag Manager Supported
INCRMNTAL Supported
Invoca Supported
LiveRamp Supported
Measured Supported
Rockerbox Supported
Shopify Supported
Singular Supported
TransUnion Collections Management Supported
Triple Whale Supported
Upwave Supported
Claim LiftLab and update features and information
Claim LiftLab and update features and information
Claim tvScientific and update features and information
Claim tvScientific and update features and information