Xerago TrueMeasureXerago
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Related Products
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About
LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.
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About
Xerago TrueMeasure is a digital measurement assurance platform that detects, diagnoses, and automatically fixes tracking errors across websites, apps, analytics tools, and tag management systems. The platform works alongside tools such as Google Analytics, Adobe Analytics, Adobe Experience Platform, Adobe Launch, Google Tag Manager, and Mixpanel to verify that tracking reflects real user behavior. TrueMeasure identifies broken tags, missing interactions, mistracked events, dark data, and unutilized signals that can distort reporting and decision-making. Its auto-healing measurement engine can deploy fixes and validate them without requiring manual developer intervention. Teams can use TrueMeasure to improve campaign attribution, funnel visibility, conversion tracking, product analytics, and marketing performance data.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability
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Audience
Growth teams, digital marketing teams, analytics leaders, martech teams, product teams, CMOs, CDOs, ecommerce businesses, BFSI companies, telecom brands, healthcare organizations, hospitality companies, automotive teams, media companies, and B2B technology firms that need tracking audits, tag validation, analytics accuracy, auto-healing measurement, funnel visibility, attribution confidence, and trustworthy conversion data
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationLiftLab
Founded: 2018
United States
liftlab.com
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Company InformationXerago
Founded: 2002
United States
www.xerago.ai/product/truemeasure
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Integrations
No info available.
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Integrations
No info available.
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