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About

LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.

About

Xerago TrueMeasure is a digital measurement assurance platform that detects, diagnoses, and automatically fixes tracking errors across websites, apps, analytics tools, and tag management systems. The platform works alongside tools such as Google Analytics, Adobe Analytics, Adobe Experience Platform, Adobe Launch, Google Tag Manager, and Mixpanel to verify that tracking reflects real user behavior. TrueMeasure identifies broken tags, missing interactions, mistracked events, dark data, and unutilized signals that can distort reporting and decision-making. Its auto-healing measurement engine can deploy fixes and validate them without requiring manual developer intervention. Teams can use TrueMeasure to improve campaign attribution, funnel visibility, conversion tracking, product analytics, and marketing performance data.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability

Audience

Growth teams, digital marketing teams, analytics leaders, martech teams, product teams, CMOs, CDOs, ecommerce businesses, BFSI companies, telecom brands, healthcare organizations, hospitality companies, automotive teams, media companies, and B2B technology firms that need tracking audits, tag validation, analytics accuracy, auto-healing measurement, funnel visibility, attribution confidence, and trustworthy conversion data

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

LiftLab
Founded: 2018
United States
liftlab.com

Company Information

Xerago
Founded: 2002
United States
www.xerago.ai/product/truemeasure

Alternatives

Alternatives

OptiMine Insight

OptiMine Insight

OptiMine Software
sMMMart AI

sMMMart AI

Salestube

Categories

Categories

Integrations

No info available.

Integrations

No info available.
Claim LiftLab and update features and information
Claim LiftLab and update features and information
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