Audience

Growth teams, digital marketing teams, analytics leaders, martech teams, product teams, CMOs, CDOs, ecommerce businesses, BFSI companies, telecom brands, healthcare organizations, hospitality companies, automotive teams, media companies, and B2B technology firms that need tracking audits, tag validation, analytics accuracy, auto-healing measurement, funnel visibility, attribution confidence, and trustworthy conversion data

About Xerago TrueMeasure

Xerago TrueMeasure is a digital measurement assurance platform that detects, diagnoses, and automatically fixes tracking errors across websites, apps, analytics tools, and tag management systems. The platform works alongside tools such as Google Analytics, Adobe Analytics, Adobe Experience Platform, Adobe Launch, Google Tag Manager, and Mixpanel to verify that tracking reflects real user behavior. TrueMeasure identifies broken tags, missing interactions, mistracked events, dark data, and unutilized signals that can distort reporting and decision-making. Its auto-healing measurement engine can deploy fixes and validate them without requiring manual developer intervention. Teams can use TrueMeasure to improve campaign attribution, funnel visibility, conversion tracking, product analytics, and marketing performance data.

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Company Information

Xerago
Founded: 2002
United States
www.xerago.ai/product/truemeasure

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Platforms Supported
Cloud

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Xerago TrueMeasure Product Features