Related Products
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About
LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.
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About
We use data science, predictive algorithms and expert human know-how to maximize your outcomes and align your Brand Mentality™ at speed, no matter what lies ahead. Our smart, agile approach to media planning, buying and fine-tuning extends across YouTube, TikTok, Connected TV & OTT, Live Streaming video and all premium publishers and networks. Rapidly changing conditions impact your audience’s behaviors in unexpected ways. Fortunately, our advanced analytics and access to vast stores of data through the YouTube Measurement Program and scores of other sources empower us to guide your messages toward or away from emerging trends, per your objectives. Our GoodNews Algorithm and TrendGuard™ innovations sense and even predict cultural shifts so we keep your brand on course. Sightly’s Outcome Intelligence platform encompasses a suite of software and services that we leverage to plan, execute and maximize your outcomes at speed.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability
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Audience
Companies and advertisers interested in an online video advertising solution for their marketing operations
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Supported
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Company InformationLiftLab
Founded: 2018
United States
liftlab.com
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Company InformationSightly
Founded: 2013
United States
www.sightly.com
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Categories |
Categories |
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Integrations
Google Cloud Platform
Not Supported
Google Marketing Platform
Not Supported
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Integrations
Google Cloud Platform
Supported
Google Marketing Platform
Supported
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