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About

LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.

About

SegmentStream is an AI-powered marketing measurement and attribution platform that helps companies understand the true impact of their marketing. It connects data across channels (paid media, organic, CRM, offline), goes beyond last-click attribution, and measures incremental lift — showing which campaigns actually drive revenue, not just clicks. On top of that, it uses predictive models to optimize budgets, forecast performance, and improve ROAS, even in privacy-restricted environments. In short: SegmentStream helps marketers measure what really works and spend budgets more effectively.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability

Audience

SegmentStream — an AI-powered cross-channel marketing measurement and optimization suite.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$5,000 / month
SegmentStream is more than just software — it’s a strategic partnership. Our experts will support you with tailored onboarding, training, monthly reviews, and high-touch guidance on budget allocation and ad optimization. We help you fix what’s broken, eliminate wasted spend, and drive real growth using our proprietary AI platform and custom integrations.

Our pricing varies based on your ad budget, license type, add-ons, and required customizations. So, we’ll need to get in touch to give you accurate pricing information.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

LiftLab
Founded: 2018
United States
liftlab.com

Company Information

SegmentStream
Founded: 2018
United Kingdom
segmentstream.com

Alternatives

Alternatives

OptiMine Insight

OptiMine Insight

OptiMine Software
sMMMart AI

sMMMart AI

Salestube

Categories

Media Planning Supported

Categories

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Not Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Integrations

AdRoll Not Supported
AppsFlyer Not Supported
Awin Not Supported
Criteo Not Supported
Facebook Ads Not Supported
Google Analytics Not Supported
Google Cloud BigQuery Not Supported
Google Sheets Not Supported
HubSpot CRM Not Supported
LinkedIn Not Supported
Meta Ads Not Supported
Microsoft Advertising Not Supported
Pinterest Not Supported
Pipedrive Not Supported
RTB House Not Supported
Salesforce Not Supported
Snapchat Not Supported
Taboola Not Supported
TikTok Not Supported
X (Twitter) Not Supported

Integrations

AdRoll Supported
AppsFlyer Supported
Awin Supported
Criteo Supported
Facebook Ads Supported
Google Analytics Supported
Google Cloud BigQuery Supported
Google Sheets Supported
HubSpot CRM Supported
LinkedIn Supported
Meta Ads Supported
Microsoft Advertising Supported
Pinterest Supported
Pipedrive Supported
RTB House Supported
Salesforce Supported
Snapchat Supported
Taboola Supported
TikTok Supported
X (Twitter) Supported
Claim LiftLab and update features and information
Claim LiftLab and update features and information
Claim SegmentStream and update features and information
Claim SegmentStream and update features and information