Related Products
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About
LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.
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About
SRDS (Standard Rate and Data Service) is the industry standard for media planning and buying, providing agencies and brands with comprehensive and efficient means to incorporate digital and traditional media in modern, audience-first buying practices. The database comprises inventory from more than 125,000 media brands, offering access to media-specific databases with up-to-date ad rates, demographics, media contacts, and more. This centralized resource increases media planning efficiency by providing standardized and current data all in one place, eliminating the need to search multiple websites. For media buyers, SRDS offers a platform that puts essential data from over 125,000 media properties at their fingertips, facilitating smarter media campaign planning. Media sellers can enhance their SRDS profiles with premium listings that deliver higher rankings and more compelling data for better visibility.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability
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Audience
Media planners and buyers wanting a tool to access comprehensive data on media properties, streamline media planning processes, and enhance campaign effectiveness
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationLiftLab
Founded: 2018
United States
liftlab.com
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Company InformationSRDS
Founded: 1919
United States
srds.com
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Categories |
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Integrations
No info available.
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Integrations
No info available.
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