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About

LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.

About

​SRDS (Standard Rate and Data Service) is the industry standard for media planning and buying, providing agencies and brands with comprehensive and efficient means to incorporate digital and traditional media in modern, audience-first buying practices. The database comprises inventory from more than 125,000 media brands, offering access to media-specific databases with up-to-date ad rates, demographics, media contacts, and more. This centralized resource increases media planning efficiency by providing standardized and current data all in one place, eliminating the need to search multiple websites. For media buyers, SRDS offers a platform that puts essential data from over 125,000 media properties at their fingertips, facilitating smarter media campaign planning. Media sellers can enhance their SRDS profiles with premium listings that deliver higher rankings and more compelling data for better visibility.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability

Audience

Media planners and buyers wanting a tool to access comprehensive data on media properties, streamline media planning processes, and enhance campaign effectiveness

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

LiftLab
Founded: 2018
United States
liftlab.com

Company Information

SRDS
Founded: 1919
United States
srds.com

Alternatives

Alternatives

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Bionic for Agencies

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OptiMine Insight

OptiMine Insight

OptiMine Software
sMMMart AI

sMMMart AI

Salestube

Categories

Categories

Integrations

No info available.

Integrations

No info available.
Claim LiftLab and update features and information
Claim LiftLab and update features and information
Claim SRDS and update features and information
Claim SRDS and update features and information