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About

LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.

About

Meet customers where they are and unite stakeholders across the media lifecycle through an integrated platform designed to facilitate mission-critical solutions for Media Intelligence, Media Management, and Media Finance. Extensively connected to the media ecosystem through APIs and bi-directional integrations, and encapsulated by an omnichannel data warehouse, the Mediaocean platform provides unmatched transparency, control, and efficiency for omnichannel advertising. Critical data surfaced where and when it matters most. Tap into an underlying foundation of normalized data and leverage it throughout the campaign lifecycle where it can impact decisions. End-to-end workflow for omnichannel buying at scale. Whether digital or traditional, direct or programmatic, across open or closed ecosystems, leverage a standardized workflow to manage campaigns. Customized media accounting to manage global spend and streamline operations.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability

Audience

Media planners and buyers

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

LiftLab
Founded: 2018
United States
liftlab.com

Company Information

Mediaocean
Founded: 2012
United States
www.mediaocean.com/ca/products/lumina

Alternatives

Alternatives

Bionic for Agencies

Bionic for Agencies

Bionic Advertising Systems
OptiMine Insight

OptiMine Insight

OptiMine Software
sMMMart AI

sMMMart AI

Salestube

Categories

Media Planning Supported

Categories

Integrations

Amazon Ads Not Supported
Facebook Not Supported
Facebook Ads Not Supported
Google Analytics Not Supported
Google Marketing Platform Not Supported
Innovid Not Supported
Instagram Not Supported
JamLoop Not Supported
LinkedIn Not Supported
MSIGHTS Not Supported
Meta Ads Not Supported
Pinterest Not Supported
Sizmek Ad Suite Not Supported
Snapchat Not Supported
Sprinklr Not Supported
X (Twitter) Not Supported
X Ads (Twitter Ads) Not Supported
YouTube Not Supported

Integrations

Amazon Ads Supported
Facebook Supported
Facebook Ads Supported
Google Analytics Supported
Google Marketing Platform Supported
Innovid Supported
Instagram Supported
JamLoop Supported
LinkedIn Supported
MSIGHTS Supported
Meta Ads Supported
Pinterest Supported
Sizmek Ad Suite Supported
Snapchat Supported
Sprinklr Supported
X (Twitter) Supported
X Ads (Twitter Ads) Supported
YouTube Supported
Claim LiftLab and update features and information
Claim LiftLab and update features and information
Claim Mediaocean and update features and information
Claim Mediaocean and update features and information