Smartmail MarketingCanada Post
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Related Products
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About
LetterFriend is a direct mail and handwritten letter service that helps organizations create personalized, real-handwritten notes, envelopes, and cards, crafted by professional writers rather than fonts, robots, or printers, to cut through digital noise and strengthen customer relationships, referrals, and pipeline growth through high-impact physical outreach. The platform lets users upload contact lists via CSV or integrate with CRM systems, Zapier, or an API to automate and scale campaigns, whether sending thank-you letters, prospecting notes, holiday cards, or other personalized correspondence that is hand-addressed, handwritten, and mailed on behalf of the customer. LetterFriend emphasizes human-touch direct mail with real people in New Jersey writing each word, delivering consistently higher open and response rates compared with typical printed or email outreach, and offers customizable options such as envelopes, sticky notes, signatures, postcards, etc.
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About
Smartmail Marketing is Canada Post's direct-mail marketing service for organizations that want to reach existing or prospective customers by postal delivery. Campaigns can use Neighbourhood Mail, Personalized Mail or Postal Code Targeting, with audience selection using geographic, demographic and address data. Businesses may plan campaigns through Canada Post's online targeting and campaign tools, or work with Canada Post experts and independent Smartmail Marketing partners for audience development, creative design, printing, mail preparation and delivery. The service supports standalone mailings and campaigns coordinated with digital channels, including promotional pieces such as postcards, letters, brochures and flyers. Campaign scope, targeting, formats and postage depend on the sender's objectives and selected mail product. It is a postal and marketing service rather than one standalone software application.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Businesses, marketers, and sales teams that want to boost engagement and response rates by sending scalable, real handwritten letters and direct mail to prospects and customers
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Audience
Businesses and organizations seeking to reach prospective or existing customers in Canada through targeted direct-mail campaigns.
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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PricingCampaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationLetterFriend
Founded: 2010
United States
letterfriend.com
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Company InformationCanada Post
Founded: 1981
Canada
www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page
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Alternatives |
AlternativesNo Alternatives
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Categories |
Categories |
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Integrations
Google Sheets
Supported
HubSpot CRM
Supported
Insightly
Supported
Microsoft Dynamics 365
Supported
Microsoft Excel
Supported
Oracle CRM On Demand
Supported
SAP Cloud Platform
Supported
Salesforce
Supported
SugarCRM
Supported
Zapier
Supported
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Integrations
Google Sheets
Not Supported
HubSpot CRM
Not Supported
Insightly
Not Supported
Microsoft Dynamics 365
Not Supported
Microsoft Excel
Not Supported
Oracle CRM On Demand
Not Supported
SAP Cloud Platform
Not Supported
Salesforce
Not Supported
SugarCRM
Not Supported
Zapier
Not Supported
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