LettrLabs

Florida-based marketing software firm DirectMail2.0 is at the forefront of the direct mail industry with its unique approach to automated omnichannel marketing. By integrating traditional direct mail with digital technologies, DirectMail2.0 has become an indispensable tool for print companies looking to enhance their direct mail campaigns and achieve higher ROI. The DirectMail2.0 omnichannel ecosystem currently includes 15 features proven to lift response and ROI, including Flowcode, email follow up, targeted and geo-fenced digital ads, USPS mail tracking and Informed Delivery, personalized landing pages, de-anonymizing pixel technology, and more — all managed from a single dashboard that also reports real-time campaign results from online and offline campaign components alike. Through this robust omnichannel treatment, DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

We know that your designers want the freedom to be creative and spend time on new projects. To do that, they need an easier way to customize existing marketing materials for different users. We've helped lots of big brands like Sub-Zero, Sherwin Williams, Steelcase and La-Z-Boy lift the customization burden from their design teams by creating customized brand portals for them. We take your art files, turn them into online templates, and give your network self-service access to customize their own materials. You still have control to approve final versions before they download or print. Our customized brand portals are also connected to commercial print and mail workflows at Suttle-Straus, so end users can order marketing collateral, request new signage and trigger direct mail campaigns to their neighborhoods all using approved corporate templates.