LetterFriend vs. Poplar Comparison


LetterFriend	Poplar Share Local Media	+	+
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About LetterFriend is a direct mail and handwritten letter service that helps organizations create personalized, real-handwritten notes, envelopes, and cards, crafted by professional writers rather than fonts, robots, or printers, to cut through digital noise and strengthen customer relationships, referrals, and pipeline growth through high-impact physical outreach. The platform lets users upload contact lists via CSV or integrate with CRM systems, Zapier, or an API to automate and scale campaigns, whether sending thank-you letters, prospecting notes, holiday cards, or other personalized correspondence that is hand-addressed, handwritten, and mailed on behalf of the customer. LetterFriend emphasizes human-touch direct mail with real people in New Jersey writing each word, delivering consistently higher open and response rates compared with typical printed or email outreach, and offers customizable options such as envelopes, sticky notes, signatures, postcards, etc.	About Create direct mail campaigns in minutes. Meet Poplar, an API-enabled programmatic platform that empowers brands to create fully dynamic, personalized direct mail campaigns. Set up and deploy both one-time and programmatic campaigns in minutes through our platform, with easy connections to leading marketing automation platforms, e-commerce stores, and cloud connectors. Customize imagery and text on a 1-1 basis with dynamic HTML templates for a range of formats. Reach your abandoned cart site visitors via direct mail, upload custom lists, and build any cross-sell or existing customer triggers, all with a variety of postage, speed, and cadence options. Mail one piece or mail a million at best-in-class per piece rates, with no SaaS fees or subscription fees whatsoever. Multivariate testing capabilities are built right into the platform, enabling marketers to test and optimize on any number of channel factors easily and efficiently.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Businesses, marketers, and sales teams that want to boost engagement and response rates by sending scalable, real handwritten letters and direct mail to prospects and customers	Audience Companies that want to create direct mail campaigns in minutes
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information LetterFriend Founded: 2010 United States letterfriend.com	Company Information Share Local Media Founded: 2016 United States heypoplar.com
Alternatives LettrLabs	Alternatives MarketVue
Thanks.io thanks.io	Stannp
Handwrytten	DM20.ai DirectMail2.0
Scribeless	Who's Mailing What!
Postage.to View All	Lob View All
Categories Direct Mail Automation Supported	Categories Direct Mail Automation Supported

Integrations HubSpot CRM Supported Zapier Supported Adobe Marketo Engage Not Supported Automate.io Not Supported Blueshift Not Supported Cordial Not Supported Customer.io Not Supported Google Sheets Supported Insightly Supported Iterable Not Supported Microsoft Excel Supported Mixpanel Not Supported Ortto Not Supported SAP Cloud Platform Supported Sailthru Not Supported Simon AI Not Supported Wufoo Not Supported Zoho CRM Supported Show More Integrations View All 11 Integrations	Integrations HubSpot CRM Supported Zapier Supported Adobe Marketo Engage Supported Automate.io Supported Blueshift Supported Cordial Supported Customer.io Supported Google Sheets Not Supported Insightly Not Supported Iterable Supported Microsoft Excel Not Supported Mixpanel Supported Ortto Supported SAP Cloud Platform Not Supported Sailthru Supported Simon AI Supported Wufoo Supported Zoho CRM Not Supported Show More Integrations View All 25 Integrations
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