Leadfire

Leadfire

Leadfire Digital Limited
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About

Leadfire turns website visitors into qualified leads using an AI-powered chat assistant that works on any website, with a verified WordPress plugin available for easy WordPress setup. Instead of making prospects fill out static forms, Leadfire starts a natural conversation, answers common questions, captures key contact details, and qualifies each enquiry while the visitor is still engaged. It can collect names, phone numbers, email addresses, job details, location, timeframe, and buying intent, then send a clear lead summary straight to WhatsApp so you can follow up fast. With 24/7 instant replies, customisable questions and responses, structured lead capture, and conversion analytics, Leadfire helps service businesses stop missing enquiries, improve lead quality, and turn more of their existing website traffic into real opportunities.

About

Stand Chat is AI website chat for founders, product teams, sales teams, consultants, and other expert-led businesses. A trained AI stand-in greets visitors, answers questions, asks follow-ups, captures leads, and watches for custom conversation signals such as buying intent, product confusion, or competitor comparisons. When a conversation matters, Stand alerts the right teammate and asks the visitor before a human joins the same live thread with full context. Stand installs with one HTML snippet and supports unlimited representatives, multiple AI agents, unlimited sites, 24+ languages, browser and mobile alerts, searchable history, JSON export, email digests, and evidence-backed Product Discovery reports. AI agents can use website and document knowledge bases. Base is free forever with 15 chats per week and no credit card. Pro is $10/month; Business is $3,600/year and adds 200 MB of indexed content, nightly sitemap updates, onboarding, and one agreed backend API workflow.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Website Owners, Small Businesses, Service Based Business

Audience

B2B SaaS companies, founder-led product teams, sales teams, consultants, agencies, coaches, brokers, small businesses, and other organizations that want to engage website visitors, qualify inbound interest, capture leads, and learn from customer conversations.

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

£29.99
Free Version Not Supported
Free Trial Supported

Pricing

0
Base: $0 forever with 15 chats per week and no credit card. Pro: $10/month with 150 chats per month; additional chats are $0.10 each with budget-capped automatic top-ups. Business: $3,600/year with 15,000 chats per year; additional chats are $0.10 each. Chats are complete visitor conversations, not messages or token credits. There are no per-seat fees.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 5.0 / 5
support 3.0 / 5

Pros & Cons from Real Users

Pros

  • Really easy to install - just downloaded the plugin, uploaded it to my website - put the token and the chat started loading up on my website. Been on there just over a month, and have had 45 leads out of 122 conversations. Just for comparison - my contact form gave me about 5 leads a month. I was hesitant at first - but its a game changer.

Cons

  • Not much - it does its job really well and haven't had any issues really. Really happy with performance. Was hesitant to pay £30 a month - but after the first few leads it really is a no brainer.

Pros & Cons from Real Users

Pros

  • The installation process is incredibly straightforward. Unlike other platforms I've tested, which only offered limited trials, the AI agents here are genuinely free to use. ALso, they are surprisingly smart!

Cons

  • There is no Calendly integration available. Currently, when someone attempts to book a meeting, the Stand agent sends an email directly to me instead. A bit clunkier than I want.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Leadfire Digital Limited
Founded: 2025
United Kingdom
www.leadfire.net

Company Information

Stand Chat
Founded: 2026
United States
stand.chat/

Alternatives

Alternatives

GhostChat

GhostChat

The Chat Widget LLC
Conferbot

Conferbot

Netraga
ChattiLive

ChattiLive

ConversionIQ.ai
GhostChat

GhostChat

The Chat Widget LLC
ProProfs Chat

ProProfs Chat

ProProfs

Categories

Chatbot Supported

Categories

Chatbot Supported

Chatbot Features

Call to Action Supported
Context and Coherence Supported
Human Takeover Supported
Inline Media / Videos Not Supported
Machine Learning Supported
Natural Language Processing Supported
Payment Integration Not Supported
Prediction Not Supported
Ready-made Templates Not Supported
Reporting / Analytics Supported
Sentiment Analysis Not Supported
Social Media Integration Not Supported

Integrations

WordPress Supported

Integrations

WordPress Not Supported
Claim Leadfire and update features and information
Claim Leadfire and update features and information
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Claim Stand Chat and update features and information