SILA

SILA

Gustafsson Cyber Group Ltd
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About

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

About

SILA is an AI-powered growth engine for advertisers, agencies, and brands that spend on digital advertising, designed to maximize ROI and ensure every ad dollar drives real conversions. Unlike standalone fraud detection tools, SILA combines real-time click fraud prevention, granular analytics, and campaign optimization features in a single platform, giving marketers complete control over performance. With SILA, businesses can: Detect and block invalid or fraudulent clicks in real time, preventing wasted ad spend. Gain deep insights into campaign performance through behavioral analytics, click patterns, and traffic quality scoring. Optimize campaigns automatically, reallocating budget to high-performing segments and audiences. Target audiences precisely, ensuring ads reach genuine users most likely to convert. Track ROI and ROAS transparently, with clear metrics and dashboards for every campaign. SILA integrates seamlessly with Google Ads and Meta Ads.

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

User Acquisition Managers, App Marketers, Digital Marketers, and App Developers

Audience

Advertisers & brands, SMB's and Ad Agencies

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

FREE
Free App Analytics is a 100% FREE, no-cost plan available for accounts measuring 10K attributed conversion per month or less.

Paid plans start at $500/mo with pricing options based on monthly attributed conversion volume or monthly active users (MAU).
Free Version Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 4.0 / 5
design 3.8 / 5
support 4.2 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • I really enjoyed the query interface that allows me to query my data and export the data. Also loved the funnel building interface that allows for multiple apps and build great user drop off funnels and also allows you to export the drop off audience, which can be used for retargeting the users.
  • I really like the user interface and the level of detail the data provides. Kochava is specifically useful for our marketing attribution.
  • I only really use Kochava to create smartlinks for emails & QR code creation. This application makes it easy.
  • Everything is good.

Cons

  • I really wish that they could have built a non historical query interface, which has only limited resources to run queries on your data. So I had to rewrite my queries to use the standard Sql search interface, which wasn't very easy but it worked.
  • Using the customer sql queries and downloading the custom reports is confusing. Sometimes I will try to match data I pull in the reports I download to custom sql queries and I cannot figure out how to make the data match.
  • The only other tab I use is analytics. It was confusing at first and could use some more clarity.
  • Nothing.

Pros & Cons from Real Users

Pros

  • Increases my ROI massively Saves me thousands of euro Really easy to use Great UI Great technical support

Cons

  • Seriously, no cons, I’ll never advertise without it

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Kochava
Founded: 2011
United States
www.kochava.com

Company Information

Gustafsson Cyber Group Ltd
sila-ai.com

Alternatives

Alternatives

ClickCease

ClickCease

CHEQ Essentials
Trackier

Trackier

CloudStuff Technology Pvt Ltd

Categories

Categories

Ad Fraud Detection Supported
Click Fraud Supported

Click Fraud Features

Account Alerts Supported
Activity Monitoring Supported
IP Address Monitoring Supported
IP Blocking Supported
Keyword Tracking Supported
Refund Management Not Supported
Risk Assessment Supported
Time on Site Tracking Not Supported

AB Testing Features

Audience Targeting Supported
Campaign Segmentation Supported
Funnel Analysis Supported
Heatmaps Not Supported
Landing Pages / Web Forms Not Supported
Multivariate Testing Supported
Split Testing Supported
Statistical Relevance Analysis Not Supported
Surveys Not Supported
Test Scheduling Not Supported
Visual Editor Not Supported

Campaign Management Features

Channel Management Supported
Contact Database Supported
Email Marketing Supported
Event Triggered Actions Supported
Lead Management Not Supported
Multi-Campaign Supported

Consent Management Platforms Features

Additional Users / Permissions Not Supported
Automatic Cookie-Blocking Not Supported
CCPA Compliance Supported
CMS Integration Not Supported
Cookie Crawling Not Supported
Design/Branding Customization Not Supported
Fingerprinting Not Supported
GDPR Compliance Supported
IAB Compliance Not Supported
Reporting / Analytics Not Supported
Responsive Design Not Supported
Subdomains Compatibility Not Supported
Tag Manager Integration Not Supported
Whitelabel Solution Not Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Supported

Data Analysis Features

Data Discovery Not Supported
Data Visualization Supported
High Volume Processing Supported
Predictive Analytics Supported
Regression Analysis Not Supported
Sentiment Analysis Not Supported
Statistical Modeling Supported
Text Analytics Not Supported

Data Management Features

Customer Data Supported
Data Analysis Supported
Data Capture Supported
Data Integration Supported
Data Migration Not Supported
Data Quality Control Not Supported
Data Security Supported
Information Governance Not Supported
Master Data Management Not Supported
Match & Merge Not Supported

GDPR Compliance Features

Access Control Not Supported
Consent Management Supported
Data Mapping Not Supported
Incident Management Not Supported
PIA / DPIA Not Supported
Policy Management Not Supported
Risk Management Not Supported
Sensitive Data Identification Not Supported

Link Management Tools Features

Backlink Management Not Supported
Brand Control Not Supported
Broken Link Discovery Not Supported
Campaign Management Supported
Channel Attribution Supported
Competitor Analysis Not Supported
Link Analytics Supported
Partner Management Supported
Ranking Monitoring Not Supported
Retargeting Supported
URL Shortener Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Not Supported
Drip Campaigns Not Supported
Dynamic Content Not Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Not Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Not Supported
Website Visitor Tracking Supported

Marketing Planning Features

Budgeting & Forecasting Not Supported
Collaboration Not Supported
Flowchart Not Supported
Goal Setting / Tracking Not Supported
Marketing Calendar Not Supported
Media Planning Supported
Predictive Analytics Supported
Presentation Tools Not Supported
Project Tracking Not Supported
Spend Management Supported

Mobile App Analytics Features

A/B Testing Supported
Channel Attribution Supported
Cohort Analysis Supported
Funnel Analysis Supported
In-App Events Tracking Supported
Push Notifications Supported
Retention Tracking Supported
Revenue Tracking Supported
Uninstall Tracking Supported

Mobile Marketing Features

Channel Attribution Supported
Contextual Targeting Supported
Coupons Not Supported
Email Marketing Supported
Engagement Monitoring Supported
In-App Marketing Not Supported
Location-Based Marketing Supported
Push Notifications Supported
Text Messaging Supported
Text-to-Win Not Supported

Push Notifications Features

A/B Testing Supported
Analytics Supported
Campaign Segmentation Supported
Contextual Targeting Supported
Device Targeting Supported
Expiry Notifications Not Supported
Geo Targeting Supported
Mobile Notifications Supported
Notification Scheduling Supported
Visual Notifications Not Supported
Web Notifications Not Supported

Social Media Marketing Features

Analytics Not Supported
Automated Publishing Not Supported
Contact Management Not Supported
Content Management Not Supported
Conversion Tracking Supported
Customer Targeting Supported
Keyword Filtering Not Supported
Multi-Account Management Not Supported
Post Scheduling Not Supported

Strategic Planning Features

Budgeting & Forecasting Not Supported
Dashboard Not Supported
Goal Setting / Tracking Not Supported
Idea Management Not Supported
KPIs Supported
Modeling & Simulation Not Supported
Roadmapping Not Supported
Scenario Planning Not Supported
Scorecards Not Supported

Subscription Management Features

Cancellation Management Not Supported
Discount / Coupon Management Not Supported
Dunning Management Not Supported
Enrollment Management Not Supported
Product Catalog Not Supported
Recurring Billing Not Supported
Revenue Recognition Supported
Revenue Recovery Tools Supported
Self Service Portal Supported
Subscription Plan Management Not Supported
Tax Management Not Supported
Trial Management Not Supported
Usage Tracking/Analytics Supported

Web Analytics Features

Campaign Management Supported
Conversion Tracking Supported
Form Analytics Not Supported
Goal Tracking Supported
Keyword Tracking Supported
Multiple Site Management Not Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Not Supported
Time on Site Tracking Not Supported
User Interaction Tracking Supported

Integrations

Apple Search Ads Supported
Appsfire Supported
Criteo Supported
Facebook Supported
FreeWheel Beeswax Supported
Google Ads Supported
INCRMNTAL Supported
Liftoff Supported
Moloco Supported
NBCUniversal One Platform Supported
Offer18 Supported
Pinterest Ads Supported
Qonversion Supported
Singular Supported
Sourcetable Supported
X Ads (Twitter Ads) Supported
Yahoo DSP Supported
devtodev Supported
iHeartRadio Supported
mediasmart Supported

Integrations

Apple Search Ads Not Supported
Appsfire Not Supported
Criteo Not Supported
Facebook Not Supported
FreeWheel Beeswax Not Supported
Google Ads Not Supported
INCRMNTAL Not Supported
Liftoff Not Supported
Moloco Not Supported
NBCUniversal One Platform Not Supported
Offer18 Not Supported
Pinterest Ads Not Supported
Qonversion Not Supported
Singular Not Supported
Sourcetable Not Supported
X Ads (Twitter Ads) Not Supported
Yahoo DSP Not Supported
devtodev Not Supported
iHeartRadio Not Supported
mediasmart Not Supported
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