Magic Hour

Magic Hour

Magic Hour AI, Inc.
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About

Kapwing is an online image and video editor designed for casual creators and creative professionals. Enable your whole team to create multimedia with collaborative, accessible, and fast software. Safe time on tasks like subtitling, making collages, editing bug reports and screencast videos, annotating images, and more. Make your employees more productive with this modern content creation suite.

About

Magic Hour is an all-in-one AI video, image, and audio creation platform for creators, marketers, agencies, ecommerce teams, and developers. Create and edit content in your browser with 100+ tools, including AI video generation, text-to-video, image-to-video, video-to-video, face swap, lip sync, talking photo, AI image generation and editing, virtual try-on, image upscaling, voice generation, and automatic subtitles. Start free without signing up; no download is required. Paid plans add watermark-free exports, commercial usage rights, higher limits, and API access. Developers can automate media generation with the REST API, official SDKs, webhooks, and hosted MCP server for Claude, Claude Code, and Codex. Credits roll over, and generation errors automatically refund credits. Magic Hour serves more than 3 million creators worldwide and works on desktop and mobile web.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Creative Professionals

Audience

Creators, marketers, agencies, ecommerce teams, startups, and developers producing social content, ads, product visuals, localization, client work, and custom apps.

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$0
Unlimited no-watermark videos for all Kapwing features
Free Version Supported
Free Trial Not Supported

Pricing

$19/month
Creator subscription is $19/month on monthly billing, or $144 billed annually ($12/month equivalent). Pro is $39/month or $300/year; Business is $99/month or $792/year. A permanent free account plan and one-time credit packs starting at $10 are also available.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 4.4 / 5
design 4.5 / 5
support 4.2 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Excellent UI. So many features without premium. No hassle of downloading songs and then cutting and merging, all at one place.
  • Kapwing is a great tool. It's text to speech tool has been a great tool to ease my everyday works and has saved much time.
  • Very nice i edited my memes in this, it has facility of audio replacement and substitution of audio from various clips to target clip.
  • -Versatile and easy to use interface. -Many options available for customized usage. -Ability to try out product with watermark
  • Anyone looking for a video editing software that is perfect for auto-writing subtitles. While there are certainly other options available on the market, I have found that this software offers a great combination of features, ease of use.

Cons

  • Did not explored much except my use case which was only audio trimming and merging, all good.
  • Kapwing is an excellent tool but there is sudden lag and sudden flutter that makes it less more comfortable to use.
  • There is no templates for memes or standard category-wise classification for various types of videos. Neither does it allow to store standard recurring clips.
  • -can sometimes split subtitles in two mid edit without any reason. Easy to resolve though.
  • I don't see it acutely it's good really like this platform.

Pros & Cons from Real Users

Pros

  • A client asked for their training video in 8 languages. Dubbing would have cost a fortune, so we tested Magic Hour. The results were indistinguishable from studio work. We kept the project in-house, and pitched multilingual services to other clients.
  • We added Magic Hour’s clothes changer to our product pages so shoppers could see the shirt on their own face. Setup took about a day, and it worked on mobile right away. Customers started telling us “this actually looks like me,” and we saw a clear lift in time-on-page and add-to-cart. It’s fast, stable during traffic spikes from ads, and the team answers questions quickly. It’s not perfect with tricky lighting or hats, but for everyday use it’s been a legit win for us and a real part of how we sell now.
  • The web app is fast and requires no installs. Face Swap, Lip Sync, and Image-to-Video covering most of my needs (video editing). Outputs are typically social ready with minimal tweaks. Templates and simple sliders shorten the learning curve. The API and credits model integrate cleanly into existing workflows. Pricing feels fair relative to the time saved.
  • Magic Hour is seriously impressive! The best thing about it is how easy and user-friendly it is. I'm no expert in video editing, but with Magic Hour, I felt like a pro in no time. It's crazy fast too! I've tried other editing tools, and they were so sluggish, but Magic Hour gets the job done in a snap. Plus, the quality of the style transfers is mind-blowing. I took some basic videos and turned them into something totally eye-catching and unique. I've been using it for my client work, and let me tell you, they are loving the results! It's like I've got this secret weapon that elevates my work to a whole new level. I couldn't be happier with Magic Hour - it's a total win!

Cons

  • Top ups aren't as good value as subscriptions. Takes some practice to get good with software.
  • Occasional hiccups with hats, glasses, or strong backlighting, and we’d like finer controls for fit and lighting. Not a deal-breaker, but worth noting.
  • Quality can vary by clip, so a second pass is sometimes needed to nail lips and edges. The free tier has upload and duration limits plus a watermark. Heavy uploads may queue during peak times. Some advanced controls are harder to find at first. Mobile works, but longer edits are smoother on desktop.
  • If I had to nitpick, one minor downside of Magic Hour is that it might leave you obsessively addicted to experimenting with different style transfers. But hey, it's all part of the fun!

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Kapwing
Founded: 2017
United States
www.kapwing.com

Company Information

Magic Hour AI, Inc.
Founded: 2023
United States
magichour.ai/

Alternatives

Alternatives

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Categories

AI Translation Supported
AI Video Editors Supported
Banner Maker Supported
Collage Makers Supported
GIF Makers Supported
Meme Generators Supported
Music Visualizers Supported
Screen Recording Supported
Social Media Video Supported
Subtitle Supported
Text to Speech Supported
Video Supported
Video Converter Supported
Video Cutters Supported
Video Editing Supported
Video Making Supported
Video Translation Supported

Categories

AI Video Editors Supported
Face Swap Supported

Video Features

Analytics Not Supported
Brand Overlay Supported
Bulk Uploading Not Supported
Closed Captions Supported
Mobile Screen Support Supported
Privacy Options Not Supported
Social Sharing Not Supported
Video Looping Supported
Video Streaming Not Supported

Video Editing Features

3D Video Editing Not Supported
Audio Tools Supported
Brand Overlay Supported
Collaboration Supported
Media Library Not Supported
Social Sharing Not Supported
Speed Adjustment Supported
Split / Merge Supported
Supports HD Resolution Supported
Text Overlay Supported
Video Capture Not Supported
Video Stabilization Not Supported

Video Making Features

Animation Not Supported
Collaboration Tools Supported
Customizable Branding Supported
Drag & Drop Supported
Media Library Not Supported
Privacy Options Not Supported
Social Sharing Not Supported
Templates Supported
Text Overlay Supported
Text to Video Supported
Video Capture Not Supported
Voice-Over Supported

Integrations

Claude Not Supported
Claude Code Not Supported
Claude Duet Not Supported
Claude for Legal Not Supported
Codex CLI Not Supported

Integrations

Claude Supported
Claude Code Supported
Claude Duet Supported
Claude for Legal Supported
Codex CLI Supported
Claim Kapwing and update features and information
Claim Kapwing and update features and information
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Claim Magic Hour and update features and information