Magic Hour

Magic Hour

Magic Hour AI, Inc.
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About

Kapwing is an online image and video editor designed for casual creators and creative professionals. Enable your whole team to create multimedia with collaborative, accessible, and fast software. Safe time on tasks like subtitling, making collages, editing bug reports and screencast videos, annotating images, and more. Make your employees more productive with this modern content creation suite.

About

Magic Hour is an all-in-one AI video, image, and audio creation platform for creators, marketers, agencies, ecommerce teams, and developers. Create and edit content in your browser with 100+ tools, including AI video generation, text-to-video, image-to-video, video-to-video, face swap, lip sync, talking photo, AI image generation and editing, virtual try-on, image upscaling, voice generation, and automatic subtitles. Start free without signing up; no download is required. Paid plans add watermark-free exports, commercial usage rights, higher limits, and API access. Developers can automate media generation with the REST API, official SDKs, webhooks, and hosted MCP server for Claude, Claude Code, and Codex. Credits roll over, and generation errors automatically refund credits. Magic Hour serves more than 3 million creators worldwide and works on desktop and mobile web.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Creative Professionals

Audience

Creators, marketers, agencies, ecommerce teams, startups, and developers producing social content, ads, product visuals, localization, client work, and custom apps.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$0
Unlimited no-watermark videos for all Kapwing features
Free Version
Free Trial

Pricing

$10/month (billed annually)
Free plan available with no credit card required. Paid Creator, Pro, and Business plans start at $10/month when billed annually. Paid plans include watermark-free exports and commercial usage rights; API access varies by plan. Current credit allowances, usage limits, and monthly pricing are listed on the Magic Hour pricing page.
Free Version
Free Trial

Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 4.4 / 5
design 4.5 / 5
support 4.2 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Excellent UI. So many features without premium. No hassle of downloading songs and then cutting and merging, all at one place.
  • Kapwing is a great tool. It's text to speech tool has been a great tool to ease my everyday works and has saved much time.
  • Very nice i edited my memes in this, it has facility of audio replacement and substitution of audio from various clips to target clip.
  • -Versatile and easy to use interface. -Many options available for customized usage. -Ability to try out product with watermark
  • Anyone looking for a video editing software that is perfect for auto-writing subtitles. While there are certainly other options available on the market, I have found that this software offers a great combination of features, ease of use.

Cons

  • Did not explored much except my use case which was only audio trimming and merging, all good.
  • Kapwing is an excellent tool but there is sudden lag and sudden flutter that makes it less more comfortable to use.
  • There is no templates for memes or standard category-wise classification for various types of videos. Neither does it allow to store standard recurring clips.
  • -can sometimes split subtitles in two mid edit without any reason. Easy to resolve though.
  • I don't see it acutely it's good really like this platform.

Pros & Cons from Real Users

Pros

  • A client asked for their training video in 8 languages. Dubbing would have cost a fortune, so we tested Magic Hour. The results were indistinguishable from studio work. We kept the project in-house, and pitched multilingual services to other clients.
  • We added Magic Hour’s clothes changer to our product pages so shoppers could see the shirt on their own face. Setup took about a day, and it worked on mobile right away. Customers started telling us “this actually looks like me,” and we saw a clear lift in time-on-page and add-to-cart. It’s fast, stable during traffic spikes from ads, and the team answers questions quickly. It’s not perfect with tricky lighting or hats, but for everyday use it’s been a legit win for us and a real part of how we sell now.
  • The web app is fast and requires no installs. Face Swap, Lip Sync, and Image-to-Video covering most of my needs (video editing). Outputs are typically social ready with minimal tweaks. Templates and simple sliders shorten the learning curve. The API and credits model integrate cleanly into existing workflows. Pricing feels fair relative to the time saved.
  • Magic Hour is seriously impressive! The best thing about it is how easy and user-friendly it is. I'm no expert in video editing, but with Magic Hour, I felt like a pro in no time. It's crazy fast too! I've tried other editing tools, and they were so sluggish, but Magic Hour gets the job done in a snap. Plus, the quality of the style transfers is mind-blowing. I took some basic videos and turned them into something totally eye-catching and unique. I've been using it for my client work, and let me tell you, they are loving the results! It's like I've got this secret weapon that elevates my work to a whole new level. I couldn't be happier with Magic Hour - it's a total win!

Cons

  • Top ups aren't as good value as subscriptions. Takes some practice to get good with software.
  • Occasional hiccups with hats, glasses, or strong backlighting, and we’d like finer controls for fit and lighting. Not a deal-breaker, but worth noting.
  • Quality can vary by clip, so a second pass is sometimes needed to nail lips and edges. The free tier has upload and duration limits plus a watermark. Heavy uploads may queue during peak times. Some advanced controls are harder to find at first. Mobile works, but longer edits are smoother on desktop.
  • If I had to nitpick, one minor downside of Magic Hour is that it might leave you obsessively addicted to experimenting with different style transfers. But hey, it's all part of the fun!

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Kapwing
Founded: 2017
United States
www.kapwing.com

Company Information

Magic Hour AI, Inc.
Founded: 2023
United States
magichour.ai/

Alternatives

Alternatives

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Categories

Categories

Video Features

Analytics
Brand Overlay
Bulk Uploading
Closed Captions
Mobile Screen Support
Privacy Options
Social Sharing
Video Looping
Video Streaming

Video Editing Features

3D Video Editing
Audio Tools
Brand Overlay
Collaboration
Media Library
Social Sharing
Speed Adjustment
Split / Merge
Supports HD Resolution
Text Overlay
Video Capture
Video Stabilization

Video Making Features

Animation
Collaboration Tools
Customizable Branding
Drag & Drop
Media Library
Privacy Options
Social Sharing
Templates
Text Overlay
Text to Video
Video Capture
Voice-Over

Integrations

Claude
Claude Code
Codex CLI

Integrations

Claude
Claude Code
Codex CLI
Claim Kapwing and update features and information
Claim Kapwing and update features and information
Claim Magic Hour and update features and information
Claim Magic Hour and update features and information