Audience

Creators, marketers, agencies, ecommerce teams, startups, and developers producing social content, ads, product visuals, localization, client work, and custom apps.

About Magic Hour

Magic Hour is an all-in-one AI video, image, and audio creation platform for creators, marketers, agencies, ecommerce teams, and developers. Create and edit content in your browser with 100+ tools, including AI video generation, text-to-video, image-to-video, video-to-video, face swap, lip sync, talking photo, AI image generation and editing, virtual try-on, image upscaling, voice generation, and automatic subtitles. Start free without signing up; no download is required. Paid plans add watermark-free exports, commercial usage rights, higher limits, and API access. Developers can automate media generation with the REST API, official SDKs, webhooks, and hosted MCP server for Claude, Claude Code, and Codex. Credits roll over, and generation errors automatically refund credits. Magic Hour serves more than 3 million creators worldwide and works on desktop and mobile web.

Pricing

Starting Price:
$10/month (billed annually)
Pricing Details:
Free plan available with no credit card required. Paid Creator, Pro, and Business plans start at $10/month when billed annually. Paid plans include watermark-free exports and commercial usage rights; API access varies by plan. Current credit allowances, usage limits, and monthly pricing are listed on the Magic Hour pricing page.
Free Version:
Free Version available.

Integrations

API:
Yes, Magic Hour offers API access

Ratings/Reviews - 4 User Reviews

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Company Information

Magic Hour AI, Inc.
Founded: 2023
United States
magichour.ai/

Videos and Screen Captures

Magic Hour AI video, image, and audio tools — 100+ browser-based generators and editors

Magic Hour AI video, image, and audio tools — 100+ browser-based generators and editors

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Product Details

Platforms Supported
Cloud
Training
Documentation
Videos
Support
Online

Magic Hour Frequently Asked Questions

Q: What kinds of users and organization types does Magic Hour work with?
Q: What languages does Magic Hour support in their product?
Q: What kind of support options does Magic Hour offer?
Q: What other applications or services does Magic Hour integrate with?
Q: Does Magic Hour have an API?
Q: What type of training does Magic Hour provide?
Q: How much does Magic Hour cost?
Q: What pricing for support is available for Magic Hour?
Q: What pricing for training is available for Magic Hour?

Magic Hour Product Features

Magic Hour Verified User Reviews

Write a Review
  • David K.
    Creative Director
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 500 - 999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Dubbing"

    Edited 2025-11-04

    Pros: A client asked for their training video in 8 languages. Dubbing would have cost a fortune, so we tested Magic Hour. The results were indistinguishable from studio work. We kept the project in-house, and pitched multilingual services to other clients.

    Cons: Top ups aren't as good value as subscriptions. Takes some practice to get good with software.

    Overall: Reliable software. Gets the job done at a fair rate. Has a lot of features for diverse types of projects.

    Read More...
  • Robbie G.
    Founder
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: User, Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Helped our small tee shop feel bigger online"

    Edited 2025-10-25

    Pros: We added Magic Hour’s clothes changer to our product pages so shoppers could see the shirt on their own face. Setup took about a day, and it worked on mobile right away. Customers started telling us “this actually looks like me,” and we saw a clear lift in time-on-page and add-to-cart. It’s fast, stable during traffic spikes from ads, and the team answers questions quickly. It’s not perfect with tricky lighting or hats, but for everyday use it’s been a legit win for us and a real part of how we sell now.

    Cons: Occasional hiccups with hats, glasses, or strong backlighting, and we’d like finer controls for fit and lighting. Not a deal-breaker, but worth noting.

    Overall: It’s helped us sell more shirts. Customers try items virtually, spend longer on pages, and add to cart more often. Setup was quick, performance is fast on mobile, and support is responsive. It’s become a real part of our storefront rather than a gimmick.

    Read More...
  • Jeff W.
    Creator
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Magic Hour: Your Social Media Video Solution"

    Edited 2025-11-04

    Pros: The web app is fast and requires no installs. Face Swap, Lip Sync, and Image-to-Video covering most of my needs (video editing). Outputs are typically social ready with minimal tweaks. Templates and simple sliders shorten the learning curve. The API and credits model integrate cleanly into existing workflows. Pricing feels fair relative to the time saved.

    Cons: Quality can vary by clip, so a second pass is sometimes needed to nail lips and edges. The free tier has upload and duration limits plus a watermark. Heavy uploads may queue during peak times. Some advanced controls are harder to find at first. Mobile works, but longer edits are smoother on desktop.

    Overall: Magic Hour optimizes for speed-to-value. It won’t replace a full VFX stack, but it consistently delivers publishable assets quickly. For lean teams and creators who prize momentum over meticulous hand-tuning, it’s a practical, good value choice.

    Read More...
  • Emilio S.
    Developer
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: User
    Company Size: 500 - 999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Easy, Fast, and High Quality"

    Posted 2023-07-26

    Pros: Magic Hour is seriously impressive! The best thing about it is how easy and user-friendly it is. I'm no expert in video editing, but with Magic Hour, I felt like a pro in no time.

    It's crazy fast too! I've tried other editing tools, and they were so sluggish, but Magic Hour gets the job done in a snap. Plus, the quality of the style transfers is mind-blowing. I took some basic videos and turned them into something totally eye-catching and unique.

    I've been using it for my client work, and let me tell you, they are loving the results! It's like I've got this secret weapon that elevates my work to a whole new level. I couldn't be happier with Magic Hour - it's a total win!

    Cons: If I had to nitpick, one minor downside of Magic Hour is that it might leave you obsessively addicted to experimenting with different style transfers. But hey, it's all part of the fun!

    Overall: My overall experience with Magic Hour has been nothing short of magical! From the moment I started using it, I was blown away by how easy and intuitive it is. As someone with little expertise in video editing, I felt like I could achieve professional-level results effortlessly.

    The speed at which it operates is impressive; no waiting around for hours – just quick transformations and stunning outcomes. The style transfers are pure artistry, taking my ordinary videos to extraordinary levels. It's been a joy experimenting with different styles and seeing my videos come to life in ways I never imagined.

    Using Magic Hour for my client work has been a game-changer. The feedback I've received from my clients has been overwhelmingly positive; they are truly captivated by the final products. It's like having a secret weapon that sets my work apart and impresses every time.

    Of course, no tool is without its quirks, and I might find myself spending more time than I should, lost in the creative possibilities. But honestly, that's a delightful problem to have.

    All in all, I couldn't be happier with Magic Hour. It has empowered me to express my creativity in ways I never thought possible, and the results have been nothing short of breathtaking. If you're looking to transform your videos and create captivating content, I wholeheartedly recommend giving Magic Hour a try.

    Read More...
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