Influitive vs. Referral Factory Comparison


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On your side: advanced 18-point reporting, custom commission structures from flat fees to multi-tier, fraud detection, and broadcast emails to your entire promoter base. Launch your program today! 14 days free trial. No credit card needed. 67 Ratings Visit Website Sogolytics Sogolytics delivers speed, clarity, and scale through a powerful platform built for enterprise teams managing customer journeys and employee engagement surveys. Sogolytics streamlines the entire feedback cycle, from intelligent survey creation to real-time dashboards and automated text analysis. Whether your team is using the customer experience platform, employee engagement software, or the free survey maker, Sogolytics provides intuitive features, powerful analytics, and unmatched customization. Design sophisticated customer experience management flows in minutes. Automatically adapt questions based on logic and earlier responses. Pre-fill messaging based on user data. Then, visualize the results immediately. 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About Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating with your CRM and marketing automation platform to guide members through the entire customer journey.	About Referral Factory helps companies of all sizes, from large corporates to mid-market companies or multi-location businesses across any industry. Launch a white-labeled referral program. Promote it, track every referral, and automate rewards. No developers needed. Create referral links in one click (or let customers self-sign up), collect referrals via lead forms, widgets, pop-ups, sticky bars, QR codes, landing pages, and email campaigns. Automated emails that trigger on key actions (new referral, conversion, reward due). Advanced referral tracking shows who referred whom, who has converted, and who to reward, with real-time analytics. Give your customers a branded referral portal to track referrals and rewards. Integrates with 8,000+ apps (HubSpot, Salesforce, Stripe, Intercom, Zapier) plus API and webhooks. 200+ rewards (gift cards, Stripe credits, PayPal) or issue custom rewards. GDPR, SOC 2, ISO 27001 compliant. Plans from $200/month with 24/7 support.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience B2B companies	Audience Built for finance, insurance, home services, SaaS, and more, it gives you everything needed to promote, track, and reward referrals from start to finish.
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing $95 per month Plans start from $95 per month, and go up to $1000 per month. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.9 / 5 ease 4.8 / 5 features 4.4 / 5 design 4.9 / 5 support 4.4 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 4.9 / 5 design 4.6 / 5 support 4.9 / 5 Read all reviews
Pros & Cons from Real Users Pros Influitive has been a leader in this space and provides tons of thought leadership and guidance on how to build and manage an effective advocacy and engagement program. Additionally, they deliver webinars and materials to keep administrators "on their game" throughout the year and highlight the successes of their customers. The tool itself is relatively flexible to meet individual needs (can turn features on & off, sign-on feature options, etc.) and has enough pre-baked content to get you going. The Influitive team is also highly responsive, whether to smaller technical questions or larger strategic ones. - Intuitive user interface. - Has saved us so much time trying to identify advocates - Super quick and helpful support (both CSM and support team) - It feels like they really listen to their customers and the feedback they are given. - Overall an incredible and helpful platform. You can really grow an advocacy program with this tool. I like the gamification and automation of rewards. The UX is really nice and you can now do more with branding your hub. Some of the new features are super helpful - like lenses, to be able to see exactly what the hub looks like in the eyes of your customer - this was lacking before. Influitive allows my company to have a customer-driven space for our most active and excited clients to promote our products. Customer service is incredible. Influitive is a great way to organize and empower your organizations top customers, and to keep them happy and engaged. This pool of customers is the best resource for many things from product feedback to references and Influitive helps make it all happen. Cons Integrations can be difficult to work with, so if that's important to you, get your technical folks involved before making a decision. - There are some minor feature upgrades that we could get faster but working for a software company, I know that product updates can take time. The support has been lacking in the past, however, I have noticed significant improvements in the past year. The account management teams seem more customer-oriented as well. Running 2 hubs from one instance proves challenging - the UI of the admin side of the hub makes managing challenges difficult, visually. The custom reporting is complicated. Influitive is constantly re-evaluating features, putting out beta testing, and growing with feedback. Not much to say for cons - there are little issues that come up, but Influitive is pretty good about listening to customer feedback.	Pros & Cons from Real Users Pros It's very easy to use such overall. No complications or obstacles while creating referral campaigns for my business. The software is really easy to use and I can have multiple campaigns which allows me to build customized referral programs for different clients without needing a developer to help me. Referral Factory allows us to run multiple referral programs all at the same time. The tracking dashboard gives us a clear view of each of all our different referral programs and which one is working better. We were also able to integrate our referral program with our Salesforce CRM making it that much easier to chase referral leads and close new sales fasters. I really liked the demo call as the consultant, Jess, was helpful in showing me the ins and outs of referral marketing. Since I’m not a marketer, this was very useful. As a marketer I liked that you could build a 100% working referral program without any coding. A lot of the other tools you have to install scripts etc. Oh and also the branding options are good too - everything can be customised. Cons No cons. It has east to use interface which allows you to be flexible with your campaign customization. I have been using the software for a few months now and haven't had any issues with it so far. Only that you can’t enable sharing direct to Instagram. I haven’t had any major problems so far but it would be great if there were more resources available on how to run referral marketing in the field of education. It’s all been a steep learning curve but I’m glad it’s working! So far nothing - we have been using the basic plan for last 6 months.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Influitive Founded: 2010 Canada influitive.com	Company Information Referral Factory Founded: 2020 Netherlands referral-factory.com/
Alternatives PartnerStack	Alternatives Extole
Kommo QSOFT	Genius Referrals
Club Club (formerly Brandbassador)	ReferPro
Kangaroo Rewards	OSI Affiliate Software Omnistar Interactive
Mention Me View All	Referralful View All
Categories Community Supported Customer Advocacy Supported Customer Engagement Supported Customer Loyalty Supported Employee Advocacy Supported Referral Supported	Categories Affiliate Supported Affiliate Program is an exciting opportunity for marketers, entrepreneurs, and content creators to earn commissions by promoting one of the leading referral marketing platforms. As an affiliate, you can leverage your audience and network to generate income while helping businesses streamline their referral programs. Brand Advocacy Supported Customer Advocacy Supported Lead Generation Supported Looking to boost your customer base and increase revenue? Referral Factory makes lead generation simple and effective by leveraging the power of word-of-mouth marketing. With our platform, you can create fully automated referral programs that turn your existing customers into brand advocates—generating high-quality leads on autopilot! Performance Marketing Supported Referral Supported The word "referral" refers to the act of directing someone to a person, business, or service, usually with a recommendation or endorsement. In a business context, it typically means when a satisfied customer or individual recommends a product, service, or company to someone else.
Customer Advocacy Features Advocate Management Supported Campaign Management Supported Communication Management Supported Community Management Supported Gamification Supported Referral Tracking Supported Reporting/Analytics Supported Rewards Program Supported Social Engagement Supported Referral Features Affiliate Marketing Not Supported Campaign Management Supported Contact Management Supported Employee Referral Management Supported Feedback Management Supported Lead Engagement Supported Loyalty Program Supported Referral Tracking Supported Rewards Management Supported Show More Features Community Features Content Management Supported Content Moderation Supported Discussions / Forums Supported Event Management Supported Group Management Supported Ideation / Crowdsourcing Supported Member Directory Not Supported Membership Management Supported Social Media Management Supported Website Management Not Supported White Label Not Supported Customer Engagement Features Analytics Supported Churn Management Supported Communication Management Not Supported Community Management Supported Content Syndication Not Supported Feedback Collection Supported Gamification Supported Live Chat Supported Video Content Supported Customer Loyalty Features Corporate Memberships Not Supported CRM Not Supported Customer Activity Tracking Supported Discount Management Not Supported Gift Card System Supported Loyalty Card System Not Supported Member Portal Supported Membership Management Supported No-Card Loyalty System Not Supported Referral Tracking Supported Rewards Management Supported Employee Advocacy Features Content Controls / Compliance Not Supported Content Library Creation Supported Mobile Access Supported Post Scheduling Supported Push / Email Notifications Supported Reporting / Analytics Supported Social Sharing Gamification Supported Tiered User Permissions Supported	Customer Advocacy Features Advocate Management Not Supported Campaign Management Not Supported Communication Management Not Supported Community Management Not Supported Gamification Supported Referral Tracking Supported Reporting/Analytics Supported Rewards Program Not Supported Social Engagement Not Supported Referral Features Affiliate Marketing Supported Campaign Management Supported Contact Management Not Supported Employee Referral Management Supported Feedback Management Not Supported Lead Engagement Not Supported Loyalty Program Not Supported Referral Tracking Supported Rewards Management Supported Show More Features Affiliate Features Affiliate Management Supported Affiliate Tracking Supported Banner Management Not Supported Commission Management Not Supported Contest Management Not Supported Coupon Management Not Supported Email / Newsletter Communication Supported Fraud Detection Supported Multi Level Marketing (MLM) Not Supported Multi-Language Not Supported Social Sharing Supported Lead Generation Features Contact Discovery Not Supported Contact Import/Export Not Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Not Supported Visitor Identification Not Supported
Integrations Axis LMS Supported Salesforce Supported Zapier Supported Adobe Marketo Engage Supported Facebook Supported G2 Supported HubSpot CRM Not Supported HubSpot Customer Platform Not Supported Intercom Not Supported LinkedIn Supported Make Not Supported Pipedrive Not Supported Sendoso Supported ServiceTitan Not Supported Stackreaction Supported Stripe Not Supported Tango Card Supported X (Twitter) Supported Zoho CRM Not Supported monday AI work platform Not Supported Show More Integrations View All 13 Integrations	Integrations Axis LMS Supported Salesforce Supported Zapier Supported Adobe Marketo Engage Not Supported Facebook Not Supported G2 Not Supported HubSpot CRM Supported HubSpot Customer Platform Supported Intercom Supported LinkedIn Not Supported Make Supported Pipedrive Supported Sendoso Not Supported ServiceTitan Supported Stackreaction Not Supported Stripe Supported Tango Card Not Supported X (Twitter) Not Supported Zoho CRM Supported monday AI work platform Supported Show More Integrations View All 13 Integrations
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