Vector

Vector

Vector.co
5.0 out of 5 stars
Influ2 Vector

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Influ2:

About

Influ2 is a contact-level ABM platform built around a simple reality: people make decisions, not accounts. Traditional ABM tools aggregate data at the account level, leaving go-to-market teams guessing who is actually engaged. Influ2 removes that blind spot by enabling teams to target, engage, and measure impact at the individual buyer level across the entire buying journey. Use CRM data such as sales activity and pipeline stages to define exactly who to reach. Deliver ads to named decision-makers across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and see precisely who viewed or engaged with each message, without relying on cookies or form fills. Influ2 also surfaces contact-level intent from search, content, social, and ad engagement, and connects those signals to sales workflows. Instead of vague attribution, reporting shows how individual engagement influences pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned.
Vector:

About

Vector is an AI-powered account-based marketing (ABM) platform that helps B2B companies identify potential buyers, prioritize target accounts, and coordinate sales and marketing activities. The software combines more than 30 contact-level buying signals, including website visits, research intent, LinkedIn engagement, job changes, advertising interactions, and CRM activity. Its AI-driven scoring system evaluates these signals to predict buying stages and explain why specific accounts are showing purchasing interest. Vector provides website visitor identification, contact enrichment, buying committee analysis, and account journey tracking to help teams identify and engage relevant decision-makers. Marketing teams can build targeted audiences, launch contact-level advertising campaigns, automate sales notifications, and coordinate outreach across multiple channels.
Influ2:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
Vector:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
Influ2:

Audience

B2B marketers aiming to reach specific decision-makers from enterprise and medium-sized companies.
Vector:

Audience

B2B marketing teams, account-based marketing professionals, demand generation managers, revenue operations specialists, sales development representatives, enterprise sales teams, marketing operations managers, growth marketers, and revenue leaders seeking contact-level buyer intent data, website visitor identification, AI-powered account scoring, buying committee intelligence, targeted advertising, and marketing attribution
Influ2:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
Vector:

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported
Influ2:

API

Offers API Not Supported
Vector:

API

Offers API Not Supported
Influ2:

Screenshots and Videos

Vector:

Screenshots and Videos

Influ2:

Pricing

Our pricing is based on the number of people targeted by a client.
Free Version Not Supported
Free Trial Not Supported
Vector:

Pricing

$399 per month
Growth:

$1500 per month (paid annually)

Custom Intent Topics: $100/month per topic

Email Enrichment: $199/month
Free Version Supported
Free Trial Not Supported
Influ2:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software
Vector:

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5
Vector:

Pros & Cons from Real Users

Pros

  • As an ABM marketing professional, I've used plenty of tools, but Vector really stands out for how it’s changed the way we approach lead generation and conversions. What I love most is how it reveals contact-level intent data. Instead of just focusing on companies, we can see exactly who’s engaging with our content and where they are in the buyer’s journey. This has been a total game changer for targeting decision-makers more effectively. The ability to create hyper-targeted ad audiences across B2C channels has also saved us a ton of wasted ad spend, leading to better match rates and a much higher return on ad spend. Plus, the de-anonymization feature is incredibly useful, letting us see who’s interacting with our content even if they’re not quite ready to convert. And it integrates smoothly with the tools we already use, making it easy to act on insights without a lot of extra work. I'm also excited about the upcoming predictive scoring feature—it’s going to make it even easier to know where to focus our efforts. Bonus points because the founder Nick and Joshua are super accessible and ready to help whenever you need it.

Cons

  • With so many features packed into the platform, it did take us a little time to get fully comfortable with it. But once we got the hang of it, the results have definitely been worth the learning curve.
Influ2:

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported
Vector:

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported
Influ2:

Company Information

Influ2
Founded: 2017
United States
www.influ2.com
Vector:

Company Information

Vector.co
Founded: 2022
United States
www.vector.co
Influ2:

Alternatives

Vector:

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Adobe Marketo Engage

Adobe Marketo Engage

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Influ2:

Categories

Vector:

Categories

Influ2:

Account Based Marketing Features

Analytics Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Supported
Lead Scoring Supported
Progress Tracking Supported
Prospecting Tools Supported
Target Account Identification Supported

Lead Generation Features

Contact Discovery Supported
Contact Import/Export Supported
Lead Capture Supported
Lead Database Integration Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Not Supported
Prospecting Tools Supported
Visitor Identification Supported

Lead Nurturing Features

A/B Testing Not Supported
Campaign Management Supported
Drip Campaigns Not Supported
Lead Capture Supported
Lead Notifications Supported
Lead Scoring Supported
Lead Segmentation Supported
Performance Metrics Supported
Personalization Supported
Pipeline Management Not Supported

Personalization Features

A/B Testing Not Supported
Abandoned Cart Saver Not Supported
Account Based Marketing Supported
Behavioral Targeting Supported
Campaign Segmentation Supported
Content Analytics Not Supported
Contextual Targeting Supported
Customer Profiles Supported
Experience Management Supported
Recommendation Engine Not Supported
Website Personalization Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Not Supported
Contact Management Supported
Content Management Not Supported
Conversion Tracking Not Supported
Customer Targeting Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Not Supported
Influ2:

Integrations

Adobe Marketo Engage Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Outreach Supported
Salesforce Supported
Apollo Not Supported
Dash0 Not Supported
Docusign Not Supported
Facebook Ads Not Supported
FirstQuadrant Not Supported
HubSpot Marketing Hub Not Supported
Meta Ads Not Supported
Meta Ads Manager Not Supported
Model Context Protocol (MCP) Not Supported
MongoDB Not Supported
Observo AI Not Supported
Slack Not Supported
Snapchat Ads Not Supported
Userled Not Supported
lemlist Not Supported
Vector:

Integrations

Adobe Marketo Engage Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Outreach Supported
Salesforce Supported
Apollo Supported
Dash0 Supported
Docusign Supported
Facebook Ads Supported
FirstQuadrant Supported
HubSpot Marketing Hub Supported
Meta Ads Supported
Meta Ads Manager Supported
Model Context Protocol (MCP) Supported
MongoDB Supported
Observo AI Supported
Slack Supported
Snapchat Ads Supported
Userled Supported
lemlist Supported
Influ2:
Claim Influ2 and update features and information
Claim Influ2 and update features and information
Vector:
Claim Vector and update features and information
Claim Vector and update features and information