Influ2 vs. Metadata.io Comparison


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About Influ2 is a contact-level ABM platform built around a simple reality: people make decisions, not accounts. Traditional ABM tools aggregate data at the account level, leaving go-to-market teams guessing who is actually engaged. Influ2 removes that blind spot by enabling teams to target, engage, and measure impact at the individual buyer level across the entire buying journey. Use CRM data such as sales activity and pipeline stages to define exactly who to reach. Deliver ads to named decision-makers across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and see precisely who viewed or engaged with each message, without relying on cookies or form fills. Influ2 also surfaces contact-level intent from search, content, social, and ad engagement, and connects those signals to sales workflows. Instead of vague attribution, reporting shows how individual engagement influences pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned.	About Generate demand, not just leads. Metadata is the leading demand generation platform for MQLs, pipeline, ABM, growth, and more. Data driven demand turn accounts into customers. Create a closed-loop B2B demand engine. Integrate your marketing stack, content assets, and goals - Metadata does the rest. Discover your marketing sweet spot. Build audiences using technology usage, buyer intent, firmographic, marketing automation, and CRM data sources. Access to 1.2B contact profiles. Experiment and learn at scale. Metadata’s AI generates hundreds of tests, so you don’t have to! Pinpoint the best performing combinations of creatives, audiences, and results that engage your accounts. Identify demand, optimize to revenue and repeat. Performance, attribution reporting based on pipeline generated, account engagement, existing pipeline influenced, and more. Built to solve the common pains of B2B marketers. We’re committed to building an industry leading and solution for companies.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience B2B marketers aiming to reach specific decision-makers from enterprise and medium-sized companies.	Audience B2B companies
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Influ2 Founded: 2017 United States www.influ2.com	Company Information Metadata Founded: 2015 United States www.metadata.io
Alternatives IntentData.io	Alternatives 6sense
Kwanzoo	CIENCE GO Digital CIENCE
RollWorks	Influ2
Adobe Marketo Engage Adobe	Demandbase
Terminus Terminus Software View All	Integrate View All
Categories Account Based Marketing Account Data Management Ad Management Advertising Lead Generation Lead Nurturing Marketing Marketing Account Intelligence Personalization Social Media Advertising Social Media Marketing Video Advertising	Categories Account Based Marketing Account Data Management Account-Based Orchestration Advertising Agency Demand Generation Go-To-Market Lead Generation Lead Intelligence Lead Management Marketing Account Intelligence
Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Show More Features Lead Nurturing Features A/B Testing Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Scoring Lead Segmentation Performance Metrics Personalization Pipeline Management Personalization Features A/B Testing Abandoned Cart Saver Account Based Marketing Behavioral Targeting Campaign Segmentation Content Analytics Contextual Targeting Customer Profiles Experience Management Recommendation Engine Website Personalization Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling	Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Show More Features Advertising Agency Features Campaign Management Collaboration Document Management File Sharing Project Management Task Management Time Tracking Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking
Integrations Adobe Marketo Engage HubSpot CRM HubSpot Customer Platform Salesforce Allego Axis LMS Facebook LeadSift LinkedIn Outreach Pipedrive Salesforce Agentforce Marketing Salesforce Marketing Cloud Account Engagement Tapistro Wufoo Zapier Zoho CRM Show More Integrations View All 9 Integrations	Integrations Adobe Marketo Engage HubSpot CRM HubSpot Customer Platform Salesforce Allego Axis LMS Facebook LeadSift LinkedIn Outreach Pipedrive Salesforce Agentforce Marketing Salesforce Marketing Cloud Account Engagement Tapistro Wufoo Zapier Zoho CRM Show More Integrations View All 12 Integrations
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