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About

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. With 500+ ready-made connectors extracting over 40,000 data fields from virtually every marketing platform you use, Improvado seamlessly: - Integrates all your marketing and sales data into a unified dashboard - Normalizes disparate data structures into consistent, usable formats - Generates instant reports that previously took days to compile manually - Delivers real-time cross-channel performance insights - Automatically updates your visualization tools like Tableau, Looker, or Power BI

About

Workato is the operating system for today’s fast-moving business. Recognized as a leader by both Gartner and Forrester, it is the only AI-based middleware platform that enables both business and IT to integrate their apps and automate complex business workflows with security and governance. Given the massive and growing fragmentation of data, apps, and business processes in enterprises today, our mission is to help companies integrate and automate at least 10 times faster than traditional tools and at a tenth of the cost of ownership. We believe Integration is a mission-critical, neutral technology for the dynamic and heterogeneous IT environments of today. We are the only technology vendor backed by all 3 of the top SaaS vendors: Salesforce, Workday, and ServiceNow. Trusted by world's top brands as well as its fastest-growing innovators, we are most appreciative of the fact that customers recognize us as being among the best companies to do business with.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Not Supported
Chromebook Not Supported

Audience

Mid-size and enterprise-level brands and agencies

Audience

Companies of all sizes that want to improve workflow automation, lead generation, customer support, reporting, batch processing, messaging, invoicing, auditing, and more

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Contact Improvado for Pricing
Free Version Not Supported
Free Trial Not Supported

Pricing

$10,000 per feature per year
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Improvado has been a true game-changer for us ever since the integration. Previously, we’ve lacked data granularity and couldn’t find a scalable way to organize data from our advertising platforms. With Improvado, we streamline data to a dedicated data warehouse where all information is being organized and transformed automatically. I like the organizational level that we’ve managed to achieve with this product. Another thing we admire is reporting automation. With normalized data across our company, we’ve been able to automate marketing reporting. We share these reports with the sales department and board of directors to brainstorm and define areas of improvement. With the automation of routine processes, we can allocate more time to higher priority tasks.

Cons

  • I wish the UI interface was more comprehensive for new users. Some of my colleagues needed my explanations to realize how some features work. Otherwise, I can’t pinpoint any other drawbacks.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Improvado
Founded: 2015
United States
improvado.io

Company Information

Workato
Founded: 2013
United States
www.workato.com

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Categories

Big Data Supported
Data Analysis Supported
Data Extraction Supported
Data Preparation Supported
Data Visualization Supported
Data Warehouse Supported
ETL Supported
Integration Supported

Categories

Agentic AI Supported
AI Automation Supported
AI Orchestration Supported
Data Integration Supported
Integration Supported
iPaaS Supported
MCP Gateways Supported
Reverse ETL Supported
Webhook Supported

Integration Features

Dashboard Supported
ETL - Extract / Transform / Load Supported
Metadata Management Supported
Multiple Data Sources Supported
Web Services Supported

Big Data Features

Collaboration Not Supported
Data Blends Supported
Data Cleansing Supported
Data Mining Supported
Data Visualization Supported
Data Warehousing Supported
High Volume Processing Not Supported
No-Code Sandbox Not Supported
Predictive Analytics Not Supported
Templates Supported

Continuous Integration Features

Build Log Not Supported
Change Management Not Supported
Configuration Management Not Supported
Continuous Delivery Supported
Continuous Deployment Supported
Debugging Supported
Permission Management Not Supported
Quality Assurance Management Not Supported
Testing Management Not Supported

Data Analysis Features

Data Discovery Supported
Data Visualization Supported
High Volume Processing Not Supported
Predictive Analytics Not Supported
Regression Analysis Not Supported
Sentiment Analysis Not Supported
Statistical Modeling Supported
Text Analytics Supported

Data Extraction Features

Disparate Data Collection Supported
Document Extraction Supported
Email Address Extraction Supported
Image Extraction Supported
IP Address Extraction Supported
Phone Number Extraction Supported
Pricing Extraction Supported
Web Data Extraction Supported

Data Preparation Features

Collaboration Tools Supported
Data Access Not Supported
Data Blending Not Supported
Data Cleansing Not Supported
Data Governance Not Supported
Data Mashup Not Supported
Data Modeling Not Supported
Data Transformation Supported
Machine Learning Not Supported
Visual User Interface Not Supported

Data Visualization Features

Analytics Supported
Content Management Not Supported
Dashboard Creation Supported
Filtered Views Not Supported
OLAP Not Supported
Relational Display Not Supported
Simulation Models Not Supported
Visual Discovery Not Supported

Data Warehouse Features

Ad hoc Query Not Supported
Analytics Supported
Data Integration Supported
Data Migration Not Supported
Data Quality Control Not Supported
ETL - Extract / Transfer / Load Supported
In-Memory Processing Not Supported
Match & Merge Not Supported

ETL Features

Data Analysis Supported
Data Filtering Supported
Data Quality Control Supported
Job Scheduling Not Supported
Match & Merge Supported
Metadata Management Supported
Non-Relational Transformations Not Supported
Version Control Not Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Marketing Automation Features

A/B Testing Not Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Not Supported
Drip Campaigns Not Supported
Dynamic Content Not Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Not Supported
Search Marketing Supported
Segmentation Not Supported
Social Marketing Not Supported
Website Visitor Tracking Not Supported

Social Media Management Features

Automated Publishing Not Supported
Brand Tracking Not Supported
Content Management Not Supported
Customer Engagement Not Supported
Multi-Account Management Supported
Multi-User Collaboration Not Supported
Post Scheduling Not Supported
Reporting/Analytics Supported
Social Media Monitoring Supported

Integration Features

Dashboard Not Supported
ETL - Extract / Transform / Load Not Supported
Metadata Management Supported
Multiple Data Sources Supported
Web Services Not Supported

iPaaS Features

AI / Machine Learning Supported
Cloud Data Integration Supported
Dashboard Supported
Data Quality Control Not Supported
Data Security Supported
Drag & Drop Supported
Embedded iPaaS Not Supported
Integration Management Supported
Pre-Built Connectors Supported
White Label Not Supported
Workflow Management Supported

Integrations

Adobe Marketo Engage Supported
Facebook Supported
Google Analytics Supported
HubSpot Marketing Hub Supported
Intercom Supported
LinkedIn Supported
Mailchimp Supported
Mixpanel Supported
Reddit Supported
Salesforce Supported
Shopify Supported
Stripe Supported
Unbounce Supported
X (Twitter) Supported
YouTube Supported
Zendesk Supported
AWeber Not Supported
Eventbrite Not Supported
Showpad Not Supported
Tribal Habits Not Supported

Integrations

Adobe Marketo Engage Supported
Facebook Supported
Google Analytics Supported
HubSpot Marketing Hub Supported
Intercom Supported
LinkedIn Supported
Mailchimp Supported
Mixpanel Supported
Reddit Supported
Salesforce Supported
Shopify Supported
Stripe Supported
Unbounce Supported
X (Twitter) Supported
YouTube Supported
Zendesk Supported
AWeber Supported
Eventbrite Supported
Showpad Supported
Tribal Habits Supported
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Claim Improvado and update features and information
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