Improvado vs. Sesame Software Comparison


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About Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. With 500+ ready-made connectors extracting over 40,000 data fields from virtually every marketing platform you use, Improvado seamlessly: - Integrates all your marketing and sales data into a unified dashboard - Normalizes disparate data structures into consistent, usable formats - Generates instant reports that previously took days to compile manually - Delivers real-time cross-channel performance insights - Automatically updates your visualization tools like Tableau, Looker, or Power BI	About Sesame Software specializes in secure, efficient data integration and replication across diverse cloud, hybrid, and on-premise sources. Our patented scalability ensures comprehensive access to critical business data, facilitating a holistic view in the BI tools of your choice. This unified perspective empowers your own robust reporting and analytics, enabling your organization to regain control of your data with confidence. At Sesame Software, we understand what’s at stake when you need to move a massive amount of data between environments quickly—while keeping it protected, maintaining centralized access, and ensuring compliance with regulations. Over the past 30+ years, we’ve helped hundreds of organizations like Proctor & Gamble, Bank of America, and the U.S. government connect, move, store, and protect their data.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Not Supported On-Premises Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Supported
Audience Mid-size and enterprise-level brands and agencies	Audience Organizations looking for data warehousing, integration, & replication solution for a multitude of business needs!
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Contact Improvado for Pricing Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Improvado has been a true game-changer for us ever since the integration. Previously, we’ve lacked data granularity and couldn’t find a scalable way to organize data from our advertising platforms. With Improvado, we streamline data to a dedicated data warehouse where all information is being organized and transformed automatically. I like the organizational level that we’ve managed to achieve with this product. Another thing we admire is reporting automation. With normalized data across our company, we’ve been able to automate marketing reporting. We share these reports with the sales department and board of directors to brainstorm and define areas of improvement. With the automation of routine processes, we can allocate more time to higher priority tasks. Cons I wish the UI interface was more comprehensive for new users. Some of my colleagues needed my explanations to realize how some features work. Otherwise, I can’t pinpoint any other drawbacks.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Improvado Founded: 2015 United States improvado.io	Company Information Sesame Software Founded: 1988 United States sesamesoftware.com
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Categories Big Data Supported Continuous Integration Supported Data Analysis Supported Data Extraction Supported Data Preparation Supported Data Visualization Supported Data Warehouse Supported eCommerce Integration Supported ETL Supported Integration Supported Marketing Analytics Supported Marketing Automation Supported Social Media Management Supported	Categories Archiving Supported Backup Supported Big Data Supported Cloud Migration Supported Data Extraction Supported Data Integration Supported Data Lake Supported Data Loss Prevention Supported Data Management Supported Data Migration Supported Data Replication Supported Data Warehouse Supported Disaster Recovery Supported ETL Supported Integration Supported
Big Data Features Collaboration Not Supported Data Blends Supported Data Cleansing Supported Data Mining Supported Data Visualization Supported Data Warehousing Supported High Volume Processing Not Supported No-Code Sandbox Not Supported Predictive Analytics Not Supported Templates Supported Data Extraction Features Disparate Data Collection Supported Document Extraction Supported Email Address Extraction Supported Image Extraction Supported IP Address Extraction Supported Phone Number Extraction Supported Pricing Extraction Supported Web Data Extraction Supported Data Warehouse Features Ad hoc Query Not Supported Analytics Supported Data Integration Supported Data Migration Not Supported Data Quality Control Not Supported ETL - Extract / Transfer / Load Supported In-Memory Processing Not Supported Match & Merge Not Supported ETL Features Data Analysis Supported Data Filtering Supported Data Quality Control Supported Job Scheduling Not Supported Match & Merge Supported Metadata Management Supported Non-Relational Transformations Not Supported Version Control Not Supported Integration Features Dashboard Supported ETL - Extract / Transform / Load Supported Metadata Management Supported Multiple Data Sources Supported Web Services Supported Show More Features Continuous Integration Features Build Log Not Supported Change Management Not Supported Configuration Management Not Supported Continuous Delivery Supported Continuous Deployment Supported Debugging Supported Permission Management Not Supported Quality Assurance Management Not Supported Testing Management Not Supported Data Analysis Features Data Discovery Supported Data Visualization Supported High Volume Processing Not Supported Predictive Analytics Not Supported Regression Analysis Not Supported Sentiment Analysis Not Supported Statistical Modeling Supported Text Analytics Supported Data Preparation Features Collaboration Tools Supported Data Access Not Supported Data Blending Not Supported Data Cleansing Not Supported Data Governance Not Supported Data Mashup Not Supported Data Modeling Not Supported Data Transformation Supported Machine Learning Not Supported Visual User Interface Not Supported Data Visualization Features Analytics Supported Content Management Not Supported Dashboard Creation Supported Filtered Views Not Supported OLAP Not Supported Relational Display Not Supported Simulation Models Not Supported Visual Discovery Not Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Not Supported Drip Campaigns Not Supported Dynamic Content Not Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Supported Segmentation Not Supported Social Marketing Not Supported Website Visitor Tracking Not Supported Social Media Management Features Automated Publishing Not Supported Brand Tracking Not Supported Content Management Not Supported Customer Engagement Not Supported Multi-Account Management Supported Multi-User Collaboration Not Supported Post Scheduling Not Supported Reporting/Analytics Supported Social Media Monitoring Supported	Big Data Features Collaboration Not Supported Data Blends Not Supported Data Cleansing Not Supported Data Mining Not Supported Data Visualization Not Supported Data Warehousing Supported High Volume Processing Not Supported No-Code Sandbox Not Supported Predictive Analytics Not Supported Templates Not Supported Data Warehouse Features Ad hoc Query Supported Analytics Not Supported Data Integration Supported Data Migration Supported Data Quality Control Not Supported ETL - Extract / Transfer / Load Supported In-Memory Processing Supported Match & Merge Not Supported ETL Features Data Analysis Not Supported Data Filtering Supported Data Quality Control Not Supported Job Scheduling Supported Match & Merge Not Supported Metadata Management Not Supported Non-Relational Transformations Not Supported Version Control Not Supported Integration Features Dashboard Not Supported ETL - Extract / Transform / Load Supported Metadata Management Not Supported Multiple Data Sources Supported Web Services Not Supported Show More Features Backup Features Backup Log Supported Backup Scheduling Supported Cloud Backup Supported Compression Not Supported Continuous Backup Supported Encryption Supported Incremental Backup Supported Local Server Options Not Supported Remote Server Options Not Supported Secure Data Storage Not Supported Web Access / Restoration Supported Data Management Features Customer Data Not Supported Data Analysis Not Supported Data Capture Not Supported Data Integration Supported Data Migration Supported Data Quality Control Not Supported Data Security Not Supported Information Governance Not Supported Master Data Management Not Supported Match & Merge Not Supported Data Replication Features Asynchronous Data Replication Supported Automated Data Retention Supported Continuous Replication Supported Cross-Platform Replication Supported Dashboard Supported Instant Failover Not Supported Orchestration Supported Remote Database Replication Supported Reporting / Analytics Not Supported Simulation / Testing Not Supported Synchronous Data Replication Not Supported
Integrations Eloqua Supported Google Analytics Supported Salesforce Supported Snowflake Supported Adobe Marketo Engage Supported CSV Editor Pro Not Supported CallRail Supported Criteo Supported Facebook Ads Supported LinkedIn Supported Microsoft Dynamics 365 Not Supported OZON Supported Oracle Commerce Not Supported Pepperjam Supported Shopify Supported Stripe Supported X (Twitter) Supported X Ads (Twitter Ads) Supported YouTube Supported Show More Integrations View All 59 Integrations	Integrations Eloqua Supported Google Analytics Supported Salesforce Supported Snowflake Supported Adobe Marketo Engage Not Supported CSV Editor Pro Supported CallRail Not Supported Criteo Not Supported Facebook Ads Not Supported LinkedIn Not Supported Microsoft Dynamics 365 Supported OZON Not Supported Oracle Commerce Supported Pepperjam Not Supported Shopify Not Supported Stripe Not Supported X (Twitter) Not Supported X Ads (Twitter Ads) Not Supported YouTube Not Supported Show More Integrations View All 31 Integrations
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