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About

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. With 500+ ready-made connectors extracting over 40,000 data fields from virtually every marketing platform you use, Improvado seamlessly: - Integrates all your marketing and sales data into a unified dashboard - Normalizes disparate data structures into consistent, usable formats - Generates instant reports that previously took days to compile manually - Delivers real-time cross-channel performance insights - Automatically updates your visualization tools like Tableau, Looker, or Power BI

About

Rulex helps people and organizations harness their data and make smart decisions by delivering a Decision Intelligence system. While simplifying the entire data harmonization process, Rulex Platform offers a composable combination of advanced technologies to build enterprise-level solutions, including eXplainable AI (XAI), rule-based systems, mathematical optimization, and what-if scenario simulators. Thanks to its intuitive no-code interface, the platform is designed to meet the needs of both data experts and business users. Due to its high versatility, Rulex Platform has been widely adopted across various industries since 2007, including supply chain, financial services, life sciences, and manufacturing.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Not Supported
On-Premises Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Mid-size and enterprise-level brands and agencies

Audience

For companies who need to take better decisions, improve efficiency, and automate business processes by interacting with their data, via a solution that adapts to their needs.

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Contact Improvado for Pricing
Free Version Not Supported
Free Trial Not Supported

Pricing

€95/month
Rulex Factory Lite (€95/month) is the entry-level license, ideal for small businesses and individual users working in a standalone scenario.

Rulex Factory Personal (€479/month) is the mid-tier license, suitable for users who require advanced features and unlimited data while still operating in a standalone scenario.

Rulex Factory Enterprise is the most comprehensive license, designed for multi-user enterprise environments. Contact us for a custom quote.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Improvado has been a true game-changer for us ever since the integration. Previously, we’ve lacked data granularity and couldn’t find a scalable way to organize data from our advertising platforms. With Improvado, we streamline data to a dedicated data warehouse where all information is being organized and transformed automatically. I like the organizational level that we’ve managed to achieve with this product. Another thing we admire is reporting automation. With normalized data across our company, we’ve been able to automate marketing reporting. We share these reports with the sales department and board of directors to brainstorm and define areas of improvement. With the automation of routine processes, we can allocate more time to higher priority tasks.

Cons

  • I wish the UI interface was more comprehensive for new users. Some of my colleagues needed my explanations to realize how some features work. Otherwise, I can’t pinpoint any other drawbacks.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Improvado
Founded: 2015
United States
improvado.io

Company Information

Rulex
Founded: 2007
United States
www.rulex.ai/

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Categories

Big Data Supported
Data Analysis Supported
Data Extraction Supported
Data Preparation Supported
Data Visualization Supported
Data Warehouse Supported
ETL Supported
Integration Supported

Categories

Big Data Supported
Data Analysis Supported
Data Management Supported
Data Preparation Supported
Data Quality Supported
Decision Support Supported

Big Data Features

Collaboration Not Supported
Data Blends Supported
Data Cleansing Supported
Data Mining Supported
Data Visualization Supported
Data Warehousing Supported
High Volume Processing Not Supported
No-Code Sandbox Not Supported
Predictive Analytics Not Supported
Templates Supported

Data Analysis Features

Data Discovery Supported
Data Visualization Supported
High Volume Processing Not Supported
Predictive Analytics Not Supported
Regression Analysis Not Supported
Sentiment Analysis Not Supported
Statistical Modeling Supported
Text Analytics Supported

Data Preparation Features

Collaboration Tools Supported
Data Access Not Supported
Data Blending Not Supported
Data Cleansing Not Supported
Data Governance Not Supported
Data Mashup Not Supported
Data Modeling Not Supported
Data Transformation Supported
Machine Learning Not Supported
Visual User Interface Not Supported

Continuous Integration Features

Build Log Not Supported
Change Management Not Supported
Configuration Management Not Supported
Continuous Delivery Supported
Continuous Deployment Supported
Debugging Supported
Permission Management Not Supported
Quality Assurance Management Not Supported
Testing Management Not Supported

Data Extraction Features

Disparate Data Collection Supported
Document Extraction Supported
Email Address Extraction Supported
Image Extraction Supported
IP Address Extraction Supported
Phone Number Extraction Supported
Pricing Extraction Supported
Web Data Extraction Supported

Data Visualization Features

Analytics Supported
Content Management Not Supported
Dashboard Creation Supported
Filtered Views Not Supported
OLAP Not Supported
Relational Display Not Supported
Simulation Models Not Supported
Visual Discovery Not Supported

Data Warehouse Features

Ad hoc Query Not Supported
Analytics Supported
Data Integration Supported
Data Migration Not Supported
Data Quality Control Not Supported
ETL - Extract / Transfer / Load Supported
In-Memory Processing Not Supported
Match & Merge Not Supported

ETL Features

Data Analysis Supported
Data Filtering Supported
Data Quality Control Supported
Job Scheduling Not Supported
Match & Merge Supported
Metadata Management Supported
Non-Relational Transformations Not Supported
Version Control Not Supported

Integration Features

Dashboard Supported
ETL - Extract / Transform / Load Supported
Metadata Management Supported
Multiple Data Sources Supported
Web Services Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Marketing Automation Features

A/B Testing Not Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Not Supported
Drip Campaigns Not Supported
Dynamic Content Not Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Not Supported
Search Marketing Supported
Segmentation Not Supported
Social Marketing Not Supported
Website Visitor Tracking Not Supported

Social Media Management Features

Automated Publishing Not Supported
Brand Tracking Not Supported
Content Management Not Supported
Customer Engagement Not Supported
Multi-Account Management Supported
Multi-User Collaboration Not Supported
Post Scheduling Not Supported
Reporting/Analytics Supported
Social Media Monitoring Supported

Big Data Features

Collaboration Supported
Data Blends Supported
Data Cleansing Supported
Data Mining Supported
Data Visualization Supported
Data Warehousing Not Supported
High Volume Processing Supported
No-Code Sandbox Supported
Predictive Analytics Supported
Templates Supported

Data Analysis Features

Data Discovery Supported
Data Visualization Supported
High Volume Processing Supported
Predictive Analytics Supported
Regression Analysis Supported
Sentiment Analysis Not Supported
Statistical Modeling Supported
Text Analytics Not Supported

Data Preparation Features

Collaboration Tools Supported
Data Access Supported
Data Blending Supported
Data Cleansing Supported
Data Governance Supported
Data Mashup Supported
Data Modeling Supported
Data Transformation Supported
Machine Learning Supported
Visual User Interface Supported

Data Management Features

Customer Data Supported
Data Analysis Supported
Data Capture Supported
Data Integration Supported
Data Migration Supported
Data Quality Control Supported
Data Security Supported
Information Governance Supported
Master Data Management Supported
Match & Merge Supported

Data Quality Features

Address Validation Supported
Data Deduplication Supported
Data Discovery Supported
Data Profililng Supported
Master Data Management Supported
Match & Merge Supported
Metadata Management Supported

Decision Support Features

Application Development Supported
Budgeting & Forecasting Supported
Data Analysis Supported
Decision Tree Analysis Supported
Monte Carlo Simulation Supported
Performance Metrics Supported
Rules-Based Workflow Supported
Sensitivity Analysis Not Supported
Thematic Mapping Supported
Version Control Supported

Master Data Management Features

Data Governance Supported
Data Masking Supported
Data Source Integrations Supported
Hierarchy Management Supported
Match & Merge Supported
Metadata Management Supported
Multi-Domain Supported
Process Management Supported
Relationship Mapping Supported
Visualization Supported

Integrations

CallRail Supported
Eloqua Supported
Facebook Supported
Facebook Ads Supported
Google Business Profile Supported
Intercom Supported
Localytics Supported
Microsoft Power BI Supported
Oracle BlueKai Supported
Pepperjam Supported
Revcontent Supported
Salesforce Supported
Semrush Supported
Shopify Supported
Simpli.fi Supported
Sizmek Ad Suite Supported
Snapchat Supported
Stripe Supported
Taboola Supported
Yandex Metrica Supported

Integrations

CallRail Not Supported
Eloqua Not Supported
Facebook Not Supported
Facebook Ads Not Supported
Google Business Profile Not Supported
Intercom Not Supported
Localytics Not Supported
Microsoft Power BI Not Supported
Oracle BlueKai Not Supported
Pepperjam Not Supported
Revcontent Not Supported
Salesforce Not Supported
Semrush Not Supported
Shopify Not Supported
Simpli.fi Not Supported
Sizmek Ad Suite Not Supported
Snapchat Not Supported
Stripe Not Supported
Taboola Not Supported
Yandex Metrica Not Supported
Claim Improvado and update features and information
Claim Improvado and update features and information
Claim Rulex and update features and information
Claim Rulex and update features and information