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About

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. With 500+ ready-made connectors extracting over 40,000 data fields from virtually every marketing platform you use, Improvado seamlessly: - Integrates all your marketing and sales data into a unified dashboard - Normalizes disparate data structures into consistent, usable formats - Generates instant reports that previously took days to compile manually - Delivers real-time cross-channel performance insights - Automatically updates your visualization tools like Tableau, Looker, or Power BI

About

While every enterprise experiences data challenges, we can help you maximize the value of your marketing data. We work as an extension of your marketing team and extended partners to make MarTech work better by integrating people, processes and platforms. When all three of those are in place, you can experience true data-driven decision power. Built from the ground up, the MSIGHTS platform is a suite of applications and integrated services that ensure your data is enterprise and analytics-ready. Take control and enjoy greater transparency while maximizing the value of your marketing data. Our solution packages can be leveraged individually to address specific challenges or combined to realize the full power of MSIGHTS across the marketing and data operations value chain. From implementation through ongoing services, each solution comes with our data expertise and collaborative customer support team.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Mid-size and enterprise-level brands and agencies

Audience

Companies and organizations in need of a solution to optimize their marketing performance

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Contact Improvado for Pricing
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Improvado has been a true game-changer for us ever since the integration. Previously, we’ve lacked data granularity and couldn’t find a scalable way to organize data from our advertising platforms. With Improvado, we streamline data to a dedicated data warehouse where all information is being organized and transformed automatically. I like the organizational level that we’ve managed to achieve with this product. Another thing we admire is reporting automation. With normalized data across our company, we’ve been able to automate marketing reporting. We share these reports with the sales department and board of directors to brainstorm and define areas of improvement. With the automation of routine processes, we can allocate more time to higher priority tasks.

Cons

  • I wish the UI interface was more comprehensive for new users. Some of my colleagues needed my explanations to realize how some features work. Otherwise, I can’t pinpoint any other drawbacks.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Improvado
Founded: 2015
United States
improvado.io

Company Information

MSIGHTS
United States
www.msights.com/solutions

Alternatives

Adverity

Adverity

Adverity GmbH

Alternatives

JustControl.it

JustControl.it

GRAHAMSTOWN LIMITED
OpenDQ

OpenDQ

Infosolve Technologies, Inc
Looker

Looker

Google

Categories

Categories

Data Analysis Features

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Data Visualization Features

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Big Data Features

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Continuous Integration Features

Build Log
Change Management
Configuration Management
Continuous Delivery
Continuous Deployment
Debugging
Permission Management
Quality Assurance Management
Testing Management

Data Extraction Features

Disparate Data Collection
Document Extraction
Email Address Extraction
Image Extraction
IP Address Extraction
Phone Number Extraction
Pricing Extraction
Web Data Extraction

Data Preparation Features

Collaboration Tools
Data Access
Data Blending
Data Cleansing
Data Governance
Data Mashup
Data Modeling
Data Transformation
Machine Learning
Visual User Interface

Data Warehouse Features

Ad hoc Query
Analytics
Data Integration
Data Migration
Data Quality Control
ETL - Extract / Transfer / Load
In-Memory Processing
Match & Merge

ETL Features

Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control

Integration Features

Dashboard
ETL - Extract / Transform / Load
Metadata Management
Multiple Data Sources
Web Services

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Social Media Management Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Integrations

AdRoll
Adobe Analytics
Adobe Marketo Engage
Amazon
AppsFlyer
Criteo
Facebook
Facebook Ads
Google Ads
Instagram
LinkedIn
Meta Ads
Pinterest
Salesforce
Sizmek Ad Suite
Taboola
X (Twitter)
YouTube
Zendesk
eBay

Integrations

AdRoll
Adobe Analytics
Adobe Marketo Engage
Amazon
AppsFlyer
Criteo
Facebook
Facebook Ads
Google Ads
Instagram
LinkedIn
Meta Ads
Pinterest
Salesforce
Sizmek Ad Suite
Taboola
X (Twitter)
YouTube
Zendesk
eBay
Claim Improvado and update features and information
Claim Improvado and update features and information
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Claim MSIGHTS and update features and information