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About

ID5 offers a privacy-first, adaptive universal identity platform built for the evolving landscape of digital advertising. Its core offering, the ID5 ID, is a persistent, encrypted identifier that leverages both deterministic and probabilistic signals to create durable, consent-aware user profiles across web, in-app, CTV, and audio environments. The ID5 Graph then intelligently connects those identifiers at individual and household levels, enabling cross-device targeting, frequency capping, and measurement across channels. Designed to be resilient to regulatory changes and third-party cookie deprecation, ID5’s machine learning technology adapts dynamically to signal loss and fragmentation, maintaining consistent identity resolution. It integrates with more than 100,000 media properties and major adtech systems, supporting publishers, SSPs, DSPs, and brands by increasing addressable audiences and improving campaign performance.

About

By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use cases across programmatic targeting, media measurement, attribution, and personalization globally. Connect with consumers across devices with a better understanding of touch points. Reach consumers across more digital IDs and scale to new, undiscovered prospects. Amplify your current data sets with net-new devices for extended reach. Customize your messages across paid, earned, and programmatic efforts. Tapad works with brands, agencies and platforms to ingest device identifiers from their platforms or data stacks, expanding their graph with new devices at a household or individual level.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Advertisers interested in a tool to unify user identification, optimize cross-device targeting, and measure performance across digital channels

Audience

Brands, agencies and platforms looking for a solution to ingest device identifiers from their platforms or data stacks

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

ID5
Founded: 2017
United Kingdom
id5.io

Company Information

Tapad
Founded: 2010
United States
www.tapad.com

Alternatives

Alternatives

MarketingConnect

MarketingConnect

Experian Marketing Services

Categories

Advertising Supported

Categories

Integrations

Centro Basis Not Supported
DV Publisher Suite Not Supported
Flashtalking Not Supported
FreeWheel Beeswax Not Supported
Innovid Not Supported
MSIGHTS Not Supported
Noko Not Supported
OpenX Not Supported
Resonate Not Supported
Sizmek Ad Suite Not Supported
Treasure Data Not Supported
Twine Not Supported

Integrations

Centro Basis Supported
DV Publisher Suite Supported
Flashtalking Supported
FreeWheel Beeswax Supported
Innovid Supported
MSIGHTS Supported
Noko Supported
OpenX Supported
Resonate Supported
Sizmek Ad Suite Supported
Treasure Data Supported
Twine Supported
Claim ID5 and update features and information
Claim ID5 and update features and information
Claim Tapad and update features and information
Claim Tapad and update features and information