ID5 vs. SmartDX Comparison Chart

Identity Matrix identifies provides person-level identification for 70% of your US web visitors (3-5x more than anyone on the market). Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. On top of identification, Identity Matrix is the only software in the world that can provide person-level analytics, multi-touch attribution, and full 360 customer journey analysis. Understand exactly where every lead came from, understand the quality of each source of traffic, and analyze every segment of the buyer journey. Meet the world's first person-level insights platform that generates leads, optimizes the journey, and tackles multi-touch attribution. Get a free demo of Identity Matrix or start a free trial today.

Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.

Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis.

Captain Compliance is an all-in-one privacy management platform designed to simplify compliance with global data protection laws and new AI regulatory requirements. Our leading Consent Management Platform (CMP) allows businesses to effortlessly manage user consent and create customizable cookie banners. Our advanced Cookie Scanner automatically identifies and categorizes cookies on your website, ensuring ongoing compliance with a dynamic cookie policy. Our DSAR Portal streamlines data subject requests, while our AI Compliance tool monitors and adapts your practices based on evolving regulations and we even offer a virtual DPO and CPO if you need data privacy guidance. Additionally, our Hosted Privacy Policy generator automatically updates your privacy notices in real-time, keeping your policies aligned with the latest legal requirements. Captain Compliance provides the tools you need to protect user data and maintain regulatory compliance with ease at an affordable fee.

Guardz is the unified cybersecurity platform purpose-built for MSPs. We consolidate the essential security controls, including identities, endpoints, email, awareness, and more, into one AI-native framework designed for operational efficiency. Our identity-centric approach connects the dots across vectors, reducing the gaps that siloed tools leave behind so MSPs can see, understand, and act on user risk in real time. Backed by an elite research and threat hunting team, Guardz strengthens detection across environments, turning signals into actionable insights. With 24/7 AI + human-led MDR, Guardz utilizes agentic AI to triage at machine speed while expert analysts validate, mitigate, and guide response, giving MSPs scalable protection without adding headcount. Our mission is simple: give MSPs the scale, confidence, and clarity they need to stay ahead of attackers and deliver protection to every SMB they serve.

Proton Pass is an open-source password manager based in Switzerland that encrypts your usernames, passwords, bank cards, and encrypted notes and lets users quickly autofill details across all devices and browsers. Proton Pass goes beyond keeping your password safe, it secures your online identity with its additional features and enables secure sharing of log-in information. Proton Pass is built by the same team of scientists who met at CERN and created Proton Mail, the world’s largest encrypted email service. Proton has been recommended by the United Nations for sharing highly sensitive data, and our encryption is open source and battle tested. Proton Pass is the first password manager built by a security company with a privacy-first philosophy. Join the millions of people who have signed up for Proton to protect their information.

Auth0 takes a modern approach to Identity, providing secure access to any application, for any user. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. Auth0 is part of Okta, The World’s Identity Company™. Auth0 lets you quickly integrate authentication and authorization for web, mobile, and legacy applications, with new Fine Grained Authorization (FGA) that goes beyond role-based access control. Authenticate users across all applications with a customized, secure, and standards-based single login. Universal Login connects users to a central authorization server. Credentials aren’t transferred across sources, which boosts security and protects against phishing and credential stuffing attacks. OAuth 2.0 recommends that only external user agents (like the browser) be used by native applications for authentication flows. Auth0’s Universal Login achieves this while enabling SSO.

The board portal platform and collaboration solution for boards and senior executives. Learn how Nasdaq Boardvantage helps make board processes paperless and can reduce meeting preparation from hours to minutes. Create single or multi-day meetings in seconds, add details, attach files, track board member attendance, and initiate remote meetings. Protect information with encryption and multiple layers of defense to protect the confidentiality, integrity, and availability of data. Quickly build and distribute Board and Committee Evaluations, Conflict of Interest, and general questionnaires. Manage files, contacts, approvals, signatures, unanimous written consents, and more. Manage collaboration with notifications, annotations, unanimous consent votes, e-signatures, and in-app email with added security. Available on any device, desktop, tablet or smartphone, anytime, anywhere with seamless online/offline auto sync.

ARGOS is an AI-powered Identity Platform. We revolutionize how the world experiences identity. We create essential identity services for people and businesses to ensure a secure digital ecosystem worldwide. We provide services to help you identify Anyone Anywhere Anytime! ARGOS’s ID check enables seamless remote identity verification for blockchain, gaming, virtual assets, e-commerce, and fintech. With 99.996%+ accuracy, it delivers facial recognition within a day, minimizing verification errors. Supporting IDs from 200+ countries, it uses Liveness technology to detect forged faces and documents for secure authentication. As an all-in-one solution, ID check combines essential verification engines, eliminating the need for separate integrations. Businesses can also customize features as needed. From data extraction to fraud prevention, ARGOS helps businesses enhance security, streamline operations, and prevent fraud efficiently. Grow your business with our service!

Revaly is a Payment Performance Management platform designed to ensure that every legitimate transaction succeeds, protecting the recurring revenue businesses depend on. It uses exclusive issuer signals, network intelligence, and AI-powered optimization to maximize payment approvals across the entire lifecycle. By preventing avoidable failures at the first attempt and intelligently recovering declined payments, Revaly reduces involuntary churn and strengthens customer relationships. The platform continuously analyzes routing errors, behavioral patterns, and ecosystem signals to turn unpredictable payments into predictable revenue. Subscription-based companies rely on Revaly to lift approval rates and compound revenue growth without disrupting their existing billing stack. With over 100 integrations, the system fits seamlessly into current workflows while delivering measurable, long-term financial impact.