HubSpot Marketing Hub vs. phpList Comparison


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About Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.	About Technical configuration for secure authentication and delivery managed by default. Detailed bounce analytics and automatic flagging and removal of problematic addresses. Human account managers manage and negotiate complaints on your behalf. Shared and dedicated sending IP addresses spread across a global data center network. Sending is spread over multiple IPs and throttles adapted deliverability. Daily checking and mitigation of third-party blacklisting and sender ratings. Use subscriber attributes to target customized content to the right audience at the right time. Onboard new users and customers, and automatically respond to their behavior. Subscriber history, demographics, engagement and more all in one overview. Track campaign and audience activity in real-time and adjust message content mid-stream.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Marketing professionals at companies of all sizes that need an all-in-one powerful marketing solution	Audience Companies searching for an Email Marketing platform for sending email newsletters, marketing campaigns and announcements
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $20/month Starter plan is $20 per month, Professional plan is $890/month, Enterprise plan is $3,600/month Free Version Supported Free Trial Supported	Pricing $8 per user per month Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.6 / 5 ease 4.6 / 5 features 4.6 / 5 design 4.5 / 5 support 4.2 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Hands down Hubspot Marketing Hub is the best marketing product currently available in the market. The user interface is very intuitive. The automation abilities it offers for my marketing campaign are so on-point. With less headcount, we have been able to make and retain more customers than before. HubSpot's integrated suite of tools include email marketing, social media management, analytics & many more which provides a centralize platform for diverse marketing needs. * I find it very complete when it comes to marketing automation, it's not just scheduling posts for social media, but I can go further when it comes to scheduling various functions like emails, sending messages through Slack, even send tasks, all this done in advance and selecting the days scheduled for said action. So, everything related to marketing can be automated with HubSpot without any problem, it is very complete in that aspect and without a doubt I cannot stop using this feature. * Marketing Analytics is very complete to measure the impact that is caused when a publication is made on social networks, a post is created on a blog, or a campaign is created in general senses. This has given me many advantages to be able to determine what my general public likes the most and to be able to take advantage of the results obtained. In addition, that the Marketing Analytics panel I can filter all the results, thus being able to observe in detail all the data generated by this platform when I apply business marketing. * I can manage different social networks within the same workspace, resulting in better workflow and a good way to see the traffic that is generated with each of them through the advertising created. So, I don't waste time doing everything on each of the social networks individually, but in a few steps, I can already publish, create ads and also keep track of all this without any problem, to date this feature has not failed me. * The SEO that is applied within HubSpot is very complete, I have had good results correctly positioning websites without any problem. The keywords that it shows for the recommendation to use them within a website are very powerful and it also gives me suggestions for keywords that can fit very well with the website that I am managing. Likewise, I have been able to apply the same strategies to blogs so that more traffic is generated with the published content, this SEO tool that HubSpot offers me has not failed me. The feature for segmenting leads with the proper campaign is the best. Gives control of every outbound email. I loved its templates, they are modern and easy to add to the email. The attribution tracking feature is truly an excellent add-on to its ability. It can automate the emailing structure. There are many features I loved in HubSpot Marketing Hub but the best I liked is marketing automation. This feature works as an autopilot, that can send emails by specific triggers. Its UI/UX design is highly appealing. It tracks and captures every less without manual interference. Its email and landing page can be customized using drag and drop. Building a new marketing campaign is super simple on this platform. Cons Compared to older versions the latest patch takes a few seconds extra time to respond for custom automation. While HubSpot is a powerful tool there can be some considerations while selecting this tool like its pricing structure, especially for larger organization with extensive marketing needs. * Extremely expensive price compared to other alternatives out there, also the minimum number of contacts is very large for small companies so it is not very convenient to use HubSpot if you want to automate marketing for the first time in a not very well-known company because it may the return on investment is not very pleasant on each monthly billing. I would recommend focusing on other alternatives if in the first place you do not have much knowledge in marketing and secondly if your audience is too small to see the best results and the best performance from this platform. * The email templates are too poor and the overall customization power on this platform is not that great. There are also limits when creating blogs with this platform because, for example, there are very few fonts that can be used and also you cannot add custom fonts, meaning that you cannot give your own style within blogs. So, I would like them to be more flexible in customizing the shape in general so that I can give it the personal touch of each company. * I had a very bad experience with customer service, when I was chatting to find automation solutions, they simply sent me links with possible solutions to the ones I wanted, but they did not solve all my problems. This makes me understand that not all HubSpot customer service is capable of giving real solutions beyond the articles that this platform already has on their website in the help section, I wish customer service could have the capacity to understand the user and to be able to help with all the problems that arise at the moment. * Requires extensive experience both in marketing (of course) and also for managing this platform, from experience I can tell that it is not easy to be able to control this platform and get the most out of all the features available in each plan. Honestly, I would recommend taking a small course in the use of this platform to perform as well as possible the first time you use HubSpot. It needs some improvisation in the campaign monitor screen. For me it's a little messy and finding specific detail takes time. Email delivery speed is a little slow on this platform. No other cons were experienced.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Not Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information HubSpot Founded: 2006 United States www.hubspot.com/products/marketing	Company Information phpList Founded: 2000 United Kingdom www.phplist.com
Alternatives Knak	Alternatives Mailman
GetResponse	listmonk
HubSpot CRM HubSpot	Acquia Campaign Studio Acquia
HubSpot Customer Platform HubSpot	Sendy
Mailchimp Intuit Mailchimp View All	Ubivox View All
Categories Account Data Management Supported Account-Based Orchestration Supported Ad Management Supported Blog Supported Bulk Email Supported Campaign Management Supported Content Marketing Supported Conversion Rate Optimization Supported Demand Generation Supported Drag and Drop Email Builders Supported eCommerce Marketing Supported Email Marketing Supported Email Newsletter Supported Landing Page Supported Lead Scoring Supported Marketing Automation Supported SEO Supported Social Listening Supported Social Media Advertising Supported Social Media Marketing Supported	Categories Email Marketing Supported Email Newsletter Supported
Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Show More Features Blog Features Analytics Supported Collaborative Writing Supported Comment Moderation Supported File Sharing Supported Group Posting Not Supported Monetization Tools Not Supported Post Management Supported Search Supported WYSIWYG Rich Text Editing Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported Content Marketing Features Audience Targeting Supported Brand Management Not Supported Campaign Management Supported Categorization / Grouping Supported Conversion Tracking Supported Distribution Management Supported Editorial Calendar Not Supported Multi-Channel Publishing Supported Publish Scheduling Supported SEO Management Supported Social Media Management Supported Video Management Not Supported Landing Page Features A/B Testing Supported Analytics Supported Drag & Drop Supported Form Creation Supported Real Time Editing Supported Responsive Supported SEO Management Supported Templates Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported SEO Features A/B Testing Supported Artificial Intelligence (AI) Not Supported Auditing Not Supported Competitor Analysis Supported Content Management Supported Dashboard Supported Google Analytics Integration Not Supported Keyword Research Tools Supported Keyword Tracking Supported Link Management Not Supported Localization Not Supported Mobile Search Tracking Not Supported Rank Tracking Supported Revenue Management Supported User Management Supported Social Media Marketing Features Analytics Supported Automated Publishing Supported Contact Management Supported Content Management Supported Conversion Tracking Supported Customer Targeting Supported Keyword Filtering Not Supported Multi-Account Management Not Supported Post Scheduling Supported	Email Marketing Features A/B Testing Not Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Not Supported Image Library Not Supported Landing Pages/Web Forms Not Supported Mailing List Management Not Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported
Integrations Acquia DAM (Widen) Supported Act! Supported Adobe Real-Time CDP Supported Allego Supported AnyMeeting Supported Bigtincan Supported Bloobirds Supported Enplug DisplayOS Supported Infer Supported Invoca Supported MailOptin Supported Microsoft Viva Goals Supported Mothernode CRM Supported Repozix Supported SalesBinder Supported Slemma Supported Wistia Supported YouTube Supported Zoho CRM Supported mailfloss Supported Show More Integrations View All 562 Integrations	Integrations Acquia DAM (Widen) Not Supported Act! Not Supported Adobe Real-Time CDP Not Supported Allego Not Supported AnyMeeting Not Supported Bigtincan Not Supported Bloobirds Not Supported Enplug DisplayOS Not Supported Infer Not Supported Invoca Not Supported MailOptin Not Supported Microsoft Viva Goals Not Supported Mothernode CRM Not Supported Repozix Not Supported SalesBinder Not Supported Slemma Not Supported Wistia Not Supported YouTube Not Supported Zoho CRM Not Supported mailfloss Not Supported Show More Integrations
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