HubSpot Marketing Hub vs. Raptive Comparison


HubSpot Marketing Hub HubSpot	Raptive	+	+
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About Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.	About CafeMedia and AdThrive are now Raptive, a new kind of company transforming creators into global brands and lasting businesses. Since the very beginning of blogging, we've been allies and advocates for all creators, with a seat at every table in the industry. Creators are the future of media. And together, the future is ours to create. We’re your strategic partner, working hand-in-hand, equipping you with expert advice, smarter strategies, ad management, tailored technology, and inspired opportunities across every part of your business. Whether you’re currently managing your advertising business in-house or with a managed service, we can help you drive more revenue, cut costs and eliminate inefficiencies. Keep growing today and into the future with our unmatched expertise, new revenue streams, and world-class tech. Captivate bigger audiences. Keep them coming back for more. Share your content. Cash in on your passion. Make more with the world's best ad management.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Marketing professionals at companies of all sizes that need an all-in-one powerful marketing solution	Audience Enterprises requiring an solution to improve their advertising operations and grow their business
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $50 per month Starter - $50 per month Professional - starts at $800 per month Enterprise - starts at $3,200 per month Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 4.6 / 5 ease 4.6 / 5 features 4.6 / 5 design 4.5 / 5 support 4.2 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Hands down Hubspot Marketing Hub is the best marketing product currently available in the market. The user interface is very intuitive. The automation abilities it offers for my marketing campaign are so on-point. With less headcount, we have been able to make and retain more customers than before. HubSpot's integrated suite of tools include email marketing, social media management, analytics & many more which provides a centralize platform for diverse marketing needs. * I find it very complete when it comes to marketing automation, it's not just scheduling posts for social media, but I can go further when it comes to scheduling various functions like emails, sending messages through Slack, even send tasks, all this done in advance and selecting the days scheduled for said action. So, everything related to marketing can be automated with HubSpot without any problem, it is very complete in that aspect and without a doubt I cannot stop using this feature. * Marketing Analytics is very complete to measure the impact that is caused when a publication is made on social networks, a post is created on a blog, or a campaign is created in general senses. This has given me many advantages to be able to determine what my general public likes the most and to be able to take advantage of the results obtained. In addition, that the Marketing Analytics panel I can filter all the results, thus being able to observe in detail all the data generated by this platform when I apply business marketing. * I can manage different social networks within the same workspace, resulting in better workflow and a good way to see the traffic that is generated with each of them through the advertising created. So, I don't waste time doing everything on each of the social networks individually, but in a few steps, I can already publish, create ads and also keep track of all this without any problem, to date this feature has not failed me. * The SEO that is applied within HubSpot is very complete, I have had good results correctly positioning websites without any problem. The keywords that it shows for the recommendation to use them within a website are very powerful and it also gives me suggestions for keywords that can fit very well with the website that I am managing. Likewise, I have been able to apply the same strategies to blogs so that more traffic is generated with the published content, this SEO tool that HubSpot offers me has not failed me. The feature for segmenting leads with the proper campaign is the best. Gives control of every outbound email. I loved its templates, they are modern and easy to add to the email. The attribution tracking feature is truly an excellent add-on to its ability. It can automate the emailing structure. There are many features I loved in HubSpot Marketing Hub but the best I liked is marketing automation. This feature works as an autopilot, that can send emails by specific triggers. Its UI/UX design is highly appealing. It tracks and captures every less without manual interference. Its email and landing page can be customized using drag and drop. Building a new marketing campaign is super simple on this platform. Cons Compared to older versions the latest patch takes a few seconds extra time to respond for custom automation. While HubSpot is a powerful tool there can be some considerations while selecting this tool like its pricing structure, especially for larger organization with extensive marketing needs. * Extremely expensive price compared to other alternatives out there, also the minimum number of contacts is very large for small companies so it is not very convenient to use HubSpot if you want to automate marketing for the first time in a not very well-known company because it may the return on investment is not very pleasant on each monthly billing. I would recommend focusing on other alternatives if in the first place you do not have much knowledge in marketing and secondly if your audience is too small to see the best results and the best performance from this platform. * The email templates are too poor and the overall customization power on this platform is not that great. There are also limits when creating blogs with this platform because, for example, there are very few fonts that can be used and also you cannot add custom fonts, meaning that you cannot give your own style within blogs. So, I would like them to be more flexible in customizing the shape in general so that I can give it the personal touch of each company. * I had a very bad experience with customer service, when I was chatting to find automation solutions, they simply sent me links with possible solutions to the ones I wanted, but they did not solve all my problems. This makes me understand that not all HubSpot customer service is capable of giving real solutions beyond the articles that this platform already has on their website in the help section, I wish customer service could have the capacity to understand the user and to be able to help with all the problems that arise at the moment. * Requires extensive experience both in marketing (of course) and also for managing this platform, from experience I can tell that it is not easy to be able to control this platform and get the most out of all the features available in each plan. Honestly, I would recommend taking a small course in the use of this platform to perform as well as possible the first time you use HubSpot. It needs some improvisation in the campaign monitor screen. For me it's a little messy and finding specific detail takes time. Email delivery speed is a little slow on this platform. No other cons were experienced.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information HubSpot Founded: 2006 United States www.hubspot.com	Company Information Raptive United States raptive.com
Alternatives ActiveCampaign	Alternatives Admixer
SalesTarget.ai SalesTarget LLC	Publift
Knak	ConsoliAds
HubSpot CRM HubSpot	Operative.One Operative
HubSpot Customer Platform HubSpot View All	Tessitura Tessitura Network View All
Categories Account Data Management Account-Based Orchestration Ad Management Blog Bulk Email Campaign Management Content Marketing Conversion Rate Optimization Demand Generation Drag and Drop Email Builders eCommerce Marketing Email Marketing Email Newsletter Landing Page Lead Scoring Marketing Automation SEO Social Listening Social Media Advertising Social Media Marketing	Categories Ad Management Advertising
Show More Features Blog Features Analytics Collaborative Writing Comment Moderation File Sharing Group Posting Monetization Tools Post Management Search WYSIWYG Rich Text Editing Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Content Marketing Features Audience Targeting Brand Management Campaign Management Categorization / Grouping Conversion Tracking Distribution Management Editorial Calendar Multi-Channel Publishing Publish Scheduling SEO Management Social Media Management Video Management Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Landing Page Features A/B Testing Analytics Drag & Drop Form Creation Real Time Editing Responsive SEO Management Templates Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking SEO Features A/B Testing Artificial Intelligence (AI) Auditing Competitor Analysis Content Management Dashboard Google Analytics Integration Keyword Research Tools Keyword Tracking Link Management Localization Mobile Search Tracking Rank Tracking Revenue Management User Management Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling
Integrations Authy Avora Brushfire Call Sumo Clearbit Crowdcast Grow Invoca Keap MESA Maglr MailUp Microsoft 365 ONEcount Pitchsail Radiate B2B SalesBinder Shopify Survicate ZapERP Show More Integrations View All 571 Integrations	Integrations Authy Avora Brushfire Call Sumo Clearbit Crowdcast Grow Invoca Keap MESA Maglr MailUp Microsoft 365 ONEcount Pitchsail Radiate B2B SalesBinder Shopify Survicate ZapERP Show More Integrations View All 4 Integrations
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