Hootsuite vs. Social Smart Comparison


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About Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.	About Social Smart for Engagement allows companies to exponentially market themselves via social media while maintaining full compliance. Social Smart for Research allows organizations to improve their interactions by helping them to curate excellent content and providing them with the pertinent information and flexible content repositories. Social Smart for Compliance allows organizations to leverage social media in low risk compliant manner based industry or company-specific compliance policies set up by your organization. Social Smart Sentiment Analysis lets you understand and analyze the social media sentiment around any entity on social media including companies, stocks and brands.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Brands of all sizes that need a powerful social media management platform	Audience Banking, financial services, healthcare, franchises
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos No images available
Pricing $99 per month Professional @ $99/month - 1 user / 10 social profiles Team @ $249/month - 3 users / 20 social profiles Enterprise - contact for pricing Free Version Free Trial	Pricing $25 per user per month Free Version Free Trial
Reviews/Ratings Overall 4.5 / 5 ease 4.7 / 5 features 4.5 / 5 design 4.5 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Within my company, it is essential to have a proper online presence, which helps us prioritize interaction with all clients. That is why we have implemented this great platform in our company. The things that I liked the most have been: 1- The first feature that I liked about this platform is that it offers me the ability to make simultaneous publications. This means that by just creating a single publication within this platform, I can distribute and publish this publication on all the linked social networks. This is incredible, since it offers me the ability to keep my social networks active, without having to do it manually. By just creating a single publication, I can publish this same information within all my social networks, which helps me save a lot of time within my company. 2- I also liked the intuitive and creative way this platform has to create new posts, as it has a drag and drop system which allows you to create an interactive post for all your clients, you can add color within the text, add a different font for the text in your posts, edit images for your posts, add filters to the images and much more, the post creation tool is really quite complete, and this allows the post to be much more attractive to clients or followers of your social networks. 3- It offers real-time analytics, the analytics system is really quite complete and allows you to view statistics in real time, it allows you to view the growth or decline that your social networks are having, with respect to the reach of the public, in your posts, it also allows you to view in real time where the visits to your posts come from, you will be able to know exactly the region where the visits to your social networks come from. 4- Another positive feature of this platform is that it offers a system in which you can serve all your clients. In one place, this system allows you to receive all your social media messages in one place, they are automatically organized with labels for each social network, which helps you identify where that client's message comes from. This function is relatively important for us, since our entire work team can attend to all client requirements through this multifunctional inbox. Its comprehensive features, this platform offers a range of features that cover all aspects of social media management, from content creation to collaboration and reporting. I can easily create, edit, and schedule posts for various platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Mentions, comments, messages, and hashtags on your social networks can also be tracked and responded to from one dashboard. You can also access detailed analytics and information that help you measure the performance of your social networks and optimize your strategy. Hootsuite also integrates with many third-party apps and services that enhance its functionality, including Canva, Dropbox, Google Drive, Mailchimp, Shopify, and more. It has a simple and intuitive interface that makes it easy to navigate and use. You can customize your dashboard with different flows and tabs that show you the information you need at a glance. You can also use the planner view to see your scheduled posts in a calendar format and drag and drop them to adjust the time. Hootsuite also has a mobile app that allows you to manage your social networks on the go. Scalable prices, it has different plans and pricing options that adapt to different needs and budgets. There is a free plan that allows one user and three social profiles, which is ideal for beginners or solo entrepreneurs. There are also paid plans that offer more users, profiles, features, and support. + It has been very easy for me to have access to the publications before being published, this in order to approve or not and thus be able to have publications that adapt to the rules of my company and also comply with the regulations of each network social that I have implemented on this platform. I try to make as little mistakes as possible so as not to make mistakes when posting, because if any social network prohibits my post, I will have less impact and my company will not be able to continue scaling in the different social media, so it is very good that Hootsuite has the ability to approve before sending. + Being able to plan content is a very pleasant visual walk, I really like how everything is organized. I also like how it shows other's pending posts when working collaboratively, it's just neat. It is also possible to view pending posts as they can go unnoticed from time to time, likewise any post status is displayed in the post schedule panel. So you can't lose sight of every post made and to be posted on any social network at any time. Another thing that I liked is that you can leave notes in case you need to make an edition or any comment that needs to be left without communicating it directly in the chat, but you can see everything right there. + You can take marketing courses with this platform, they have been very useful and a great help for this new digital age. These courses are very intuitive since it not only talks about the correct use of this platform but also these courses have allowed me to learn more about marketing, giving me the best secrets to scale my company through social media. I really appreciate that they have taken the trouble to allow each company to grow by helping to take the best strategies to be able to expand through the internet and not be forgotten, obtaining more visits, followers, clients and potential clients. Hootsuite has been an incredible platform to be able to manage all the social networks of our company, the main use that we gave to this platform was to schedule new publications for all our social networks, the first feature that I liked about this platform is that allowed me to schedule posts for my company's Twitter account, in this way I could keep all our followers within this social network informed, in addition, I also liked that this platform allows me to avoid all kinds of images that I will use in the posts for my social networks, it has an image editor that can be used when uploading a new publication to your social networks, this editor is highly optimized, it has very professional tools and allows you to have a very complete image edition, so that you can have a very well elaborated image in each publication. Another of the features that I like about this platform is that it allows me to schedule multiple posts without any limit, I can schedule up to 10+ posts to go up on a specific day, or I can schedule up to 50+ posts to go up. they are uploaded daily for a week, this is amazing and here in a single day I can schedule several posts so that my social networks are active for a whole week. I also like the way in which the platform allows you to view the statistics of each of the Tweets that I have sent in my twitter account, this helps me to know the reach of the public that each publication has had, I have loved the statistics. Hootsuite is an infallible platform for us, because it helps us manage all the social networks that we use in this company, this platform goes far beyond just monitoring the activity that we have on our social networks, since it provides us with advanced functions to schedule publications for a specific date, as well as provides functions to manage the inbox of each social network and have proper customer service on social networks. One of the first things I liked about this platform is the process to post multiple scheduled posts at the same time, this platform has advanced features to post simultaneously across multiple social networks, it's easy to schedule a post to be posted on a specific date and time, on various social networks. Another of the features that I liked about this platform is that it works in real time, so you will not have to manually do social grabbing to view the activity and progress of the traffic that each publication has had, just by using this platform. You will be able to check the activity and comments received in each publication, as well as you will be able to understand the traffic that you have generated with each of them. You will find information in the main panel of the platform, which offers specific details about each publication. Cons The things that I did not like about this platform, or that could be improved a little are the following: 1- This social media management platform does not have the option or function to create new advertising campaigns on our social networks, this is quite negative, since we have to use other platforms and import each of the campaigns manually to our social networks, there is no way that this platform can manage any type of campaign that is incorporated into our social networks, this function is relatively important for us and we consider that it should be present in this social media management platform. I would like to create marketing campaigns within this platform and be able to send them to each of the social networks in an automated way. I hope that they can soon implement this function. 2- I also did not like the way in which this platform works within mobile devices, since it does not allow me to answer the messages received in the inbox by clients. In order to respond to each of the messages, I must do so from the desktop version. In addition, this application for mobile devices does not allow me to create publications as diverse as I can do from the desktop version, since it lacks many functions. Expensive Plugins, while Hootsuite has many features and integrations, some of them require additional fees or subscriptions. For example, if you want to use advanced analytics tools, like Hootsuite Impact or Hootsuite Insights, you have to pay more for them. Similarly, if you want to use premium apps or services, such as Adobe Stock or Tailwind, you must have separate accounts or subscriptions for them. These plugins can quickly increase your costs and make Hootsuite less affordable. Limited functionality, although Hootsuite supports many social media platforms, it doesn't offer full functionality for some of them. For example, I can't schedule or post Instagram Stories or Reels from within Hootsuite. You also can't edit or delete posts once they're published from Hootsuite. Additionally, some platforms have restrictions or limitations on the frequency or number of posts you can publish from third-party tools like Hootsuite. These limitations may affect your social media strategy and results. Poor performance, it has technical issues and crashes. For example, I have complained that their accounts are offline or that their posts don't go live as scheduled. Some users have also encountered errors or delays when loading data or displaying analytics. These issues can affect your productivity and efficiency when using Hootsuite. - The interface should include a simplified version of the basic functions that are frequently used within Hootsuite as it is very overwhelming to have so many options within one space. By this I mean that I would like to have the possibility of putting together my own workspace to improve the workflow when managing content from my company's social channels and to be able to work collaboratively more easily. I am not saying that they have to eliminate functions, but rather that those that are not useful can be removed since they obstruct the view, so I am saying that practicality in handling the interface should be facilitated to make it more friendly. - The costs are too high, this would result in obtaining a lower ROI compared to other platforms. In addition, there is always a sudden increase in prices, I have gone from monthly plans to an annual plan since it was much "cheaper" and thus have to spend less. However, I have thought a lot about being able to switch to another platform for the same problem of the high price that they do when making a monthly charge. I don't understand why the increase is not very attractive to me and even less so for small businesses, they should adjust and consider prices. - There is a file upload limit, sometimes it is difficult to work like this because you have to manually compress the files so that they can be published on networks. By doing this, quality is lost when it comes to having a publication with an excellent and professional visual section. This platform could also be able to show the measurements, weight and format of the admissible files in any section of its interface before uploading a file, since it would make it easier to know how we could upload each file without having delays due to not being able to upload them due to having some of the things wrong. already mentioned. - I don't understand how to make Instagram posts when it comes to carousel posts, it's a bit limiting to make only one image when my goal is to be able to make several regardless of the amount since Instagram currently allows you to send a large number of images and videos within a single post. This way I would avoid having to send a direct review and in addition to doing the publication manually since I could not schedule it because it is not possible to make several multimedia files in a single post. One of the main disadvantages of this platform is the lack of statistics for the inbox, this inbox allows you to receive all the messages from each of your social networks associated with this platform, however, there is no type of function that allows you to statistically visualize the positive or negative response that each of the requirements received in your social networks has had through this inbox, having this statistics system would help us to understand if our clients have been served correctly through this inbox direct messaging, in this way we could also qualify the attention that I tell customers that is to request a hydration during through social networks. The second negative feature of this platform is that it has a really high price, and currently there are many other platforms that offer similar features and that are at a much more accessible price, I consider that the plans of this platform are very high. The last negative thing about this platform is the lack of teamwork functions, currently the platform does not offer functions to be able to create a post together with the collaboration of a colleague, also, you cannot edit images of posts together, either You can modify the information of a publication with the collaboration of your work team, this platform needs to implement functions to work as a team. One of the main problems that this platform has is the fact that you cannot consult detailed information about Instagram posts, since this platform only offers functions to view the number of comments, how many times a post has been saved by a user , and other basic details about the publication, however, within this platform you cannot see how many people have seen that publication, the reach that it has had. Therefore, due to the limited statistics that this platform offers with Instagram, in order to view the progress of a publication you will have to do it manually from the social network. In addition, another of the negative factors of this platform is the free version, since the platform only allows you to associate up to two social networks simultaneously, therefore, you will not be able to have a correct administration of extensive social networks until you purchase a plan. payment. I really do not recommend the free version at all, it is quite limited, offers very limited details and limited statistics for each post, as well as has limits when it comes to social media linking.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Hootsuite Founded: 2008 Canada www.hootsuite.com	Company Information Social Smart Software Founded: 2012 United States isocialsmart.com
Alternatives Brandwatch	Alternatives Sprout Social
Postly Postly Technologies, Inc.	Brandwatch
DirectLync	BrandBastion
Sprout Social	Verint Social Verint
Agorapulse View All	NapoleonCat View All
Categories Go-To-Market Reputation Management Social Listening Social Media Advertising Social Media AI Agents Social Media Analytics Tools Social Media Management Social Media Marketing Social Media Monitoring Social Media Schedulers	Categories Sentiment Analysis Social Media Management Social Media Marketing
Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Show More Features Reputation Management Features Campaign Management Gamification Response Management Review Generation Review Monitoring Sentiment Analysis Social Media Metrics Social Media Monitoring White Label Social Media Analytics Tools Features Campaign Analytics Competitor Monitoring Customizable Reports Engagement Tracking Influencer Tracking Multi-Channel Data Collection Social Media Monitoring Features Audience Segmentation Competitive Analysis Configurable Alerts Customer Engagement Dashboard Impact Scoring Influencer Tracking Reputation Management Sentiment Analysis Trend Tracking
Integrations Adobe Analytics Adobe Experience Manager Axis LMS Cognito Forms ContentGems Cronycle Google Calendar GrowthHackers Workflow Indent Jobvite Lexalytics Mailchimp Microsoft SharePoint Morphic Shift SnatchBot Stackreaction Teamstack Uberflip Wufoo Show More Integrations View All 171 Integrations	Integrations Adobe Analytics Adobe Experience Manager Axis LMS Cognito Forms ContentGems Cronycle Google Calendar GrowthHackers Workflow Indent Jobvite Lexalytics Mailchimp Microsoft SharePoint Morphic Shift SnatchBot Stackreaction Teamstack Uberflip Wufoo Show More Integrations
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