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Pros & Cons from Real Users
Pros
- Within my company, it is essential to have a proper online presence, which helps us prioritize interaction with all clients. That is why we have implemented this great platform in our company. The things that I liked the most have been: 1- The first feature that I liked about this platform is that it offers me the ability to make simultaneous publications. This means that by just creating a single publication within this platform, I can distribute and publish this publication on all the linked social networks. This is incredible, since it offers me the ability to keep my social networks active, without having to do it manually. By just creating a single publication, I can publish this same information within all my social networks, which helps me save a lot of time within my company. 2- I also liked the intuitive and creative way this platform has to create new posts, as it has a drag and drop system which allows you to create an interactive post for all your clients, you can add color within the text, add a different font for the text in your posts, edit images for your posts, add filters to the images and much more, the post creation tool is really quite complete, and this allows the post to be much more attractive to clients or followers of your social networks. 3- It offers real-time analytics, the analytics system is really quite complete and allows you to view statistics in real time, it allows you to view the growth or decline that your social networks are having, with respect to the reach of the public, in your posts, it also allows you to view in real time where the visits to your posts come from, you will be able to know exactly the region where the visits to your social networks come from. 4- Another positive feature of this platform is that it offers a system in which you can serve all your clients. In one place, this system allows you to receive all your social media messages in one place, they are automatically organized with labels for each social network, which helps you identify where that client's message comes from. This function is relatively important for us, since our entire work team can attend to all client requirements through this multifunctional inbox.
- Its comprehensive features, this platform offers a range of features that cover all aspects of social media management, from content creation to collaboration and reporting. I can easily create, edit, and schedule posts for various platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Mentions, comments, messages, and hashtags on your social networks can also be tracked and responded to from one dashboard. You can also access detailed analytics and information that help you measure the performance of your social networks and optimize your strategy. Hootsuite also integrates with many third-party apps and services that enhance its functionality, including Canva, Dropbox, Google Drive, Mailchimp, Shopify, and more. It has a simple and intuitive interface that makes it easy to navigate and use. You can customize your dashboard with different flows and tabs that show you the information you need at a glance. You can also use the planner view to see your scheduled posts in a calendar format and drag and drop them to adjust the time. Hootsuite also has a mobile app that allows you to manage your social networks on the go. Scalable prices, it has different plans and pricing options that adapt to different needs and budgets. There is a free plan that allows one user and three social profiles, which is ideal for beginners or solo entrepreneurs. There are also paid plans that offer more users, profiles, features, and support.
- + It has been very easy for me to have access to the publications before being published, this in order to approve or not and thus be able to have publications that adapt to the rules of my company and also comply with the regulations of each network social that I have implemented on this platform. I try to make as little mistakes as possible so as not to make mistakes when posting, because if any social network prohibits my post, I will have less impact and my company will not be able to continue scaling in the different social media, so it is very good that Hootsuite has the ability to approve before sending. + Being able to plan content is a very pleasant visual walk, I really like how everything is organized. I also like how it shows other's pending posts when working collaboratively, it's just neat. It is also possible to view pending posts as they can go unnoticed from time to time, likewise any post status is displayed in the post schedule panel. So you can't lose sight of every post made and to be posted on any social network at any time. Another thing that I liked is that you can leave notes in case you need to make an edition or any comment that needs to be left without communicating it directly in the chat, but you can see everything right there. + You can take marketing courses with this platform, they have been very useful and a great help for this new digital age. These courses are very intuitive since it not only talks about the correct use of this platform but also these courses have allowed me to learn more about marketing, giving me the best secrets to scale my company through social media. I really appreciate that they have taken the trouble to allow each company to grow by helping to take the best strategies to be able to expand through the internet and not be forgotten, obtaining more visits, followers, clients and potential clients.
- Hootsuite has been an incredible platform to be able to manage all the social networks of our company, the main use that we gave to this platform was to schedule new publications for all our social networks, the first feature that I liked about this platform is that allowed me to schedule posts for my company's Twitter account, in this way I could keep all our followers within this social network informed, in addition, I also liked that this platform allows me to avoid all kinds of images that I will use in the posts for my social networks, it has an image editor that can be used when uploading a new publication to your social networks, this editor is highly optimized, it has very professional tools and allows you to have a very complete image edition, so that you can have a very well elaborated image in each publication. Another of the features that I like about this platform is that it allows me to schedule multiple posts without any limit, I can schedule up to 10+ posts to go up on a specific day, or I can schedule up to 50+ posts to go up. they are uploaded daily for a week, this is amazing and here in a single day I can schedule several posts so that my social networks are active for a whole week. I also like the way in which the platform allows you to view the statistics of each of the Tweets that I have sent in my twitter account, this helps me to know the reach of the public that each publication has had, I have loved the statistics.
- Hootsuite is an infallible platform for us, because it helps us manage all the social networks that we use in this company, this platform goes far beyond just monitoring the activity that we have on our social networks, since it provides us with advanced functions to schedule publications for a specific date, as well as provides functions to manage the inbox of each social network and have proper customer service on social networks. One of the first things I liked about this platform is the process to post multiple scheduled posts at the same time, this platform has advanced features to post simultaneously across multiple social networks, it's easy to schedule a post to be posted on a specific date and time, on various social networks. Another of the features that I liked about this platform is that it works in real time, so you will not have to manually do social grabbing to view the activity and progress of the traffic that each publication has had, just by using this platform. You will be able to check the activity and comments received in each publication, as well as you will be able to understand the traffic that you have generated with each of them. You will find information in the main panel of the platform, which offers specific details about each publication.
Cons
- The things that I did not like about this platform, or that could be improved a little are the following: 1- This social media management platform does not have the option or function to create new advertising campaigns on our social networks, this is quite negative, since we have to use other platforms and import each of the campaigns manually to our social networks, there is no way that this platform can manage any type of campaign that is incorporated into our social networks, this function is relatively important for us and we consider that it should be present in this social media management platform. I would like to create marketing campaigns within this platform and be able to send them to each of the social networks in an automated way. I hope that they can soon implement this function. 2- I also did not like the way in which this platform works within mobile devices, since it does not allow me to answer the messages received in the inbox by clients. In order to respond to each of the messages, I must do so from the desktop version. In addition, this application for mobile devices does not allow me to create publications as diverse as I can do from the desktop version, since it lacks many functions.
- Expensive Plugins, while Hootsuite has many features and integrations, some of them require additional fees or subscriptions. For example, if you want to use advanced analytics tools, like Hootsuite Impact or Hootsuite Insights, you have to pay more for them. Similarly, if you want to use premium apps or services, such as Adobe Stock or Tailwind, you must have separate accounts or subscriptions for them. These plugins can quickly increase your costs and make Hootsuite less affordable. Limited functionality, although Hootsuite supports many social media platforms, it doesn't offer full functionality for some of them. For example, I can't schedule or post Instagram Stories or Reels from within Hootsuite. You also can't edit or delete posts once they're published from Hootsuite. Additionally, some platforms have restrictions or limitations on the frequency or number of posts you can publish from third-party tools like Hootsuite. These limitations may affect your social media strategy and results. Poor performance, it has technical issues and crashes. For example, I have complained that their accounts are offline or that their posts don't go live as scheduled. Some users have also encountered errors or delays when loading data or displaying analytics. These issues can affect your productivity and efficiency when using Hootsuite.
- - The interface should include a simplified version of the basic functions that are frequently used within Hootsuite as it is very overwhelming to have so many options within one space. By this I mean that I would like to have the possibility of putting together my own workspace to improve the workflow when managing content from my company's social channels and to be able to work collaboratively more easily. I am not saying that they have to eliminate functions, but rather that those that are not useful can be removed since they obstruct the view, so I am saying that practicality in handling the interface should be facilitated to make it more friendly. - The costs are too high, this would result in obtaining a lower ROI compared to other platforms. In addition, there is always a sudden increase in prices, I have gone from monthly plans to an annual plan since it was much "cheaper" and thus have to spend less. However, I have thought a lot about being able to switch to another platform for the same problem of the high price that they do when making a monthly charge. I don't understand why the increase is not very attractive to me and even less so for small businesses, they should adjust and consider prices. - There is a file upload limit, sometimes it is difficult to work like this because you have to manually compress the files so that they can be published on networks. By doing this, quality is lost when it comes to having a publication with an excellent and professional visual section. This platform could also be able to show the measurements, weight and format of the admissible files in any section of its interface before uploading a file, since it would make it easier to know how we could upload each file without having delays due to not being able to upload them due to having some of the things wrong. already mentioned. - I don't understand how to make Instagram posts when it comes to carousel posts, it's a bit limiting to make only one image when my goal is to be able to make several regardless of the amount since Instagram currently allows you to send a large number of images and videos within a single post. This way I would avoid having to send a direct review and in addition to doing the publication manually since I could not schedule it because it is not possible to make several multimedia files in a single post.
- One of the main disadvantages of this platform is the lack of statistics for the inbox, this inbox allows you to receive all the messages from each of your social networks associated with this platform, however, there is no type of function that allows you to statistically visualize the positive or negative response that each of the requirements received in your social networks has had through this inbox, having this statistics system would help us to understand if our clients have been served correctly through this inbox direct messaging, in this way we could also qualify the attention that I tell customers that is to request a hydration during through social networks. The second negative feature of this platform is that it has a really high price, and currently there are many other platforms that offer similar features and that are at a much more accessible price, I consider that the plans of this platform are very high. The last negative thing about this platform is the lack of teamwork functions, currently the platform does not offer functions to be able to create a post together with the collaboration of a colleague, also, you cannot edit images of posts together, either You can modify the information of a publication with the collaboration of your work team, this platform needs to implement functions to work as a team.
- One of the main problems that this platform has is the fact that you cannot consult detailed information about Instagram posts, since this platform only offers functions to view the number of comments, how many times a post has been saved by a user , and other basic details about the publication, however, within this platform you cannot see how many people have seen that publication, the reach that it has had. Therefore, due to the limited statistics that this platform offers with Instagram, in order to view the progress of a publication you will have to do it manually from the social network. In addition, another of the negative factors of this platform is the free version, since the platform only allows you to associate up to two social networks simultaneously, therefore, you will not be able to have a correct administration of extensive social networks until you purchase a plan. payment. I really do not recommend the free version at all, it is quite limited, offers very limited details and limited statistics for each post, as well as has limits when it comes to social media linking.
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Pros & Cons from Real Users
Pros
- In our company, most of our employees and executives use LinkedIn as a professional platform to connect with other professionals, from other companies or from their own company. Below, I will highlight some positive things that I have noticed about this professional social network: I liked the way LinkedIn provides me with a company section on the platform, since this section allows me to properly manage the employees who are registered as employees in my company within LinkedIn. In addition, LinkedIn allows me to manage new posts within the company profile. On this platform, I can create new posts, interact with clients who comment on our posts, and much more. In addition, LinkedIn has allowed me to have a space where all clients can find me as a company. By simply entering the name of my company within LinkedIn, they will be able to see all the details of the company, the location, and the current employees. I also like the way LinkedIn gives me the way to interact with other professionals directly, either by accessing the InMail system or connecting with new professionals through my Network. The connections service works wonderfully, it gives me direct suggestions of people who are associated with or very close to my job or my business sector, this helps me connect with more professionals who are close to my field of work. Another feature that I like about LinkedIn is direct messaging, the messaging system works perfectly, it allows me to send all kinds of documents, files, images or a text message. This messaging service allows me to have several conversations open at the same time, so I can talk to several professionals simultaneously. LinkedIn also allows me to see analytics and the reach that my posts have within my Feed, this way I can know what type of audience each of my posts reaches and we can modify our content depending on the analytics.
- The LinkedIn social network is impressive for anyone who wants to position themselves within any type of industry, mainly because being social allows you to connect with various employees or people who are close to your job and your company, as well as the sector. where do you work. What I like the most is this platform that allows you to make unlimited connections with any type of person, you can use the search engine of this social network and get the profile of any person around the world, you can send a request to connect a conversation with that person in a matter of minutes. In addition, with the help of LinkedIn you can create a professional profile and it will allow you to get better job offers and also better opportunities in the labor sector, you can create a completely complete profile, where you can insert all the previous experiences you have had since you started working , as well as you can register all the studies you have had throughout your life, you can also register various courses or skills that you have as a person, I really love being able to create such a complete profile. In addition, the Chat system works in real time, which greatly favors when communicating with your colleagues or with specific people, you can send and receive messages fluidly, the Chat system allows you to store the number of messages that you you want, you can talk to several people at the same time.
- + It is very complete for the creation of a professional profile, it is not only used to create a kind of resume that looks like a social network, but it is also used to post jobs and create a business profile. Regarding personal profiles, it has an endless number of tools to use that allow you to add in detail each experience obtained, so many courses, volunteering, add certificates and much more. + The profile validation system is the best thing that this platform has, it allows me to have a better idea about the candidate to understand what their true strengths are through those commented by previous employers. The best thing about this feature is that it shows when that comment or skill validation has been made, it gives me an idea if your experience is a long time ago. I like the way LinkedIn created this tool for both employer and employee endorsements. + Instant messages are very simple but complete in order to carry out a clear conversation between employee and employer. I see it as one more complement to maintain communication, however, it is more efficient than using email since you can chat instantly without so many setbacks. Also in the event that the person is not connected, they will receive an email about the pending messages they have in their inbox, so the lack of communication is what they do not have since they have the tool for effective communication instantly. + What every social network should have is who reviewed a profile and this platform has it, it is also very useful for people who are looking for a job and thus know who has been interested in their professional profile and how many of those visits to their profile they have obtained job offers. It is simply useful since it allows you to measure the impact of a LinkedIn profile by allowing the user to improve their profile through the impact caused by their career path and how much experience counts. + A number of courses are available which can be taken in order to obtain skills and in turn be able to validate the skills that you currently have within your profile. This has been very useful to me and to several workers and co-workers since it has allowed us to modernize certain areas of the work that had a little rusty over time since everything has changed very quickly.
- LinkedIn is a social network that has become a primary mechanism so that everyone in this company can interact and share all kinds of opinions and ideas with different companies or people close to our business environment, LinkedIn is being used by more than 1,000 employees in The entire real estate company, I really love the fact that the vast majority of employees have chosen to use this social network to interact with other colleagues in the company. Next, we will mention positive characteristics that this social network has: - The main positive point of this social network is that it allows you to share all kinds of posts, react to posts, make comments, attach images or Videos to each comment and also allows you to insert various Gifs in posts or comments. I really love the post creation modality, this platform has very professional tools to create a quite optimal post, you can add various text fonts to each post, also, you can add various emojis to the post and you can also insert various images I really love being able to create a fairly complete publication thanks to the creation tools that this social network offers me. - The second positive thing that has social interest is that it allows me to create a fairly complete employee profile, in which I can insert all kinds of education that I have had throughout my life, in addition, I can also add the various jobs that I have I had during all these years, no matter what company I worked for, I can still register it within this employee profile, also, I really love the fact that there is currently a registry of the vast majority of companies around the world. world within this social network, since I can easily write the name of my company and select it since it is registered on LinkedIn. I really loved the great way you can customize my employee profile, you were able to add a complete description of my work, my knowledge and my business journey, as well as I was able to connect with other people and view their employee profile. - The third feature that I like about this social network is the premium plan, since this premium plan allows me to access the visualization of the skills that my company has, as well as it allows me to access the functions of recruiting new employees, These functions are very important to maintain a correct recruitment of new candidates for my company, in addition, I love that the private browsing function is included in the premium plan, since I can view various profiles of some people and the platform in no time inform that person that I viewed that profile, I really love private browsing and it allows me to view any profile without leaving traces. In addition, I love that this platform offers me a function to control sales, it works for you it allows me to get a large quality clients for my company, depending on the services offered, I love this function because of the ease it uses to generate sales in Sales Navigator. - The fourth feature that I like about this pre social is that it has a section to incorporate only the employees of your company, within this section you can share publications with your employees, in addition, you will also have access to a Chat in real time, which will help you communicate with your work network easily. I really love this section of the social network, because it allows me to connect directly with each of my employees, I can share content directly with them, without anyone else having access to this content, and it also provides me with perfect security for each one of the publications that is shared within this work network. - The last feature that I liked about this social network is that it allows me to statistically view the details of each publication that I have created, how are these statistics I can perfectly understand the reach that my location has had, since it offers me advanced details about how many people have viewed my post, how many people have shared it, how many people have reacted to it, and how many people have shared this post outside of LinkedIn, I really love these stats as they give me a generalized study of the traffic or trajectory each Post created on LinkedIn.
- LinkedIn has been a very favorable platform for us mainly because it has helped us connect with our entire work team and be able to interact with each of our employees. One of the first things that I love about this social network is that it allows me to build my network of connections, this platform allows me to have a network and I can't add you to different people who come to my work environment, this rule function delete It allows me to add known people, interact with them, view their employee profile and much more, I really love this feature as I can choose which contacts will be in my network and thus be able to modify the content that appears in my feed. Another thing that I liked about this social network is that there is no limit to the number of posts I can create in a day, and it not only allows me to create posts, but also allows me to write and share articles with all my contacts, in addition, it allows me to make all kinds of reactions to publications, comment on publications of people who are within my work network and mention people in publications or in a comment. Another of the features that I liked about this social network is that it allows me to completely edit my work profile, and I can register all kinds of past experiences that I have had in jobs. In addition, it allows me to register all kinds of education that I have had in the course of the previous years, I also allow myself to register some courses that I have taken or the organizations to which I have belonged, I really love how I can build my work profile in a complete way, I can register all my work experience and the knowledge that I have in various work areas thanks to this LinkedIn profile.
Cons
- The negative things I have noticed about this social network were: The prices that LinkedIn offers for the different types of plans, whether it is the Recruiter plan or the Learning Plan, are really high. I currently have one of these plans, but I must emphasize that I am not very happy with the cost I pay to use this LinkedIn plan. I am currently subscribed to the Recruiter plan, and it offers very innovative features to improve the recruitment and candidate search service for your company, but I think that the prices of this plan should be a little lower to ensure the cost or benefits of our company. Another feature that I do not like about LinkedIn is that, being a social network, so widely used globally, the Feed takes a long time to load correctly, the images of each of the publications, the comments, recent new publications, take a long time to load, which is why I think that this platform in general is a little slow to show relevant information day by day. Another thing I didn't like is that LinkedIn is quite complicated for the two-step verification system, because if for some reason, I don't have access to two-step verification at the moment, it doesn't allow me to send this verification to the email or phone number, the only way to be able to access my account is by verifying my identity by sending a photo of my identity, and waiting for the support system to attend to my request, it is important to highlight that the response that is obtained through support takes approximately one or two business days, which is why it is quite difficult to access your LinkedIn account. If for some reason you lost access to two-step verification.
- One of the negative things that I have noticed within this social network is the loading time it has for each of the sections. I have noticed that to load the main section of this platform, the process takes a couple of seconds, despite I have a good Internet connection and I have a good computer, the loading process of the main news page takes a considerable time to load correctly, in addition, the selection of people's profiles and my work profile also takes some time. time to load correctly, so I consider that the main feature that should be improved within LinkedIn is the loading time within the different sections of the platform. Another of the negative things that can be seen on this platform is that there are many fake accounts, therefore, you will have to be careful when connecting with some people or when having a conversation with a group of people, you will have to Be very careful to verify if the person you are talking to or the person who is offering you some kind of offer is real or is looking to harm you via this social network.
- - There is a big negative side of this platform for job seekers and that is that the activity is public regardless of whether you have a privacy setting for the activity on LinkedIn. I frame this feature as a negative point for job seekers because if there is something that a candidate has interacted with (comment, post, share) and a company does not like that type of content, they will simply be rejected despite having good skills and experience. labor. I think freedom of expression is very important and people shouldn't always be judged for their way of thinking, I would prefer this to be private as before which only connections had access to a profile's activities. In general, it does not bother me, but it has harmed certain employees within my company, which I have had to reconsider since it is something unfair, because there are only two options, having a private profile or having a public profile which limits much to comment, like, post or share, since that would harm the future to find a job. - The monthly cost of the Premium feature is very high, making it more profitable to search for employees within another platform. Although the features offered by the Premium plan have been very useful to me, I consider that if you are not a worker who dedicates himself to extensive recruitment work, then it may be a waste of money. Because if you don't often post jobs or look for professional staff, I don't see much use in having an expensive plan that I'm not going to use. - The amount of spam that LinkedIn messaging has is overwhelming, too many scammers or people looking to sell you something. It's very annoying that LinkedIn doesn't solve this. I don't understand how real looking profiles with lots of connections and supposed extensive work experience are offering me something for sale, it's annoying. I wish you could filter these conversations or improve LinkedIn for verification so I know if it's a real person behind the screen or just a scammer wasting my time.
- LinkedIn is a social network that has become a great platform for us mainly because it helped us connect as a company, however, it is also very important to mention the negative characteristics of social interest, since not all the functions it offers are positive. . Next, the negative characteristics that it has are: - The main negative point of this platform is in relation to the two weights it has for each of the premium plans, there are currently three plans first within this platform, and each one has a really high price, it is important to highlight that each plan premium offers very advanced features to correctly display the social network, extend the display of your profile, have access to the recruitment functions for your company and also allows you to create your business space within the social network, there are many things that allow cousin plans of this social network, and that it has many benefits, however, I consider that it is very necessary that the prices are much lower. Currently, these high costs do not directly affect our company, mainly because each employee is responsible for paying their presence within this social network, however, we believe that we could save money if this platform were much more It is cheaper than current prices, it has many benefits but it is very necessary that prices decrease. - Another of the negative characteristics that this platform has is the high consumption within the browsers, I have used this social network within my mobile phone, and the experience that I have had is quite fluid, the application in general is capable of loading all the content in a fluid way, in addition, it has extensive compatibility with different versions of Android and with the vast majority of versions of iOS, for which I have no type of complaint with the smooth operation of the version for mobile devices, since my main problem is with the experience I've had with the web version, this social network behaves very slowly within browsers, when loading the content of the main page, this process can take up to more than five minutes, since the social network is quite heavy and the information loading process is very slow. In addition, on some occasions the social network is very slow when the details are modified les of the employee profile, which causes the user to take a long time to configure his profile correctly, I believe that this web version should be much more optimized and consume less computer resources. - The third negative characteristic of this social network is that currently, despite the fact that a large number of candidates can be achieved thanks to the personnel recruitment system included in the premium plan, I consider that it is very necessary to implement a function to improve the positioning of the vacancy announcement that you have recently created for your company, since on some occasions we create a vacancy to recruit staff for our marketing position or our sales sector, and it would be great to improve the positioning of this ad, it would be excellent to be able to pay more money to have our vacancy ad placed first than other similar adverts. This would help future candidates to apply more quickly to our ad since it ranks higher in job search results.
- One of the first negative things that I noticed about this social network is that in the free version you cannot see the visitors that you get within your work profile, this function is only available in the paid version and I consider that this is a point Negative since it would be excellent if any user could know exactly which person has recently viewed their profile, in addition, another of the negative things about this platform is that the premium plans are quite expensive, there are several plans available within this platform, there are plans for companies and there are also premium plans for individuals, however, all the plans that estaré social has offered have very high costs. In addition, the third negative thing about this platform is the high consumption that it has in the web version. I have downloaded the version for computers and it has worked wonderfully, as well as I have been delighted with the hope obtained from the version for mobile phones, however , the web version is quite heavy, it has a high consumption when it comes to loading all the information from the main page of publications, I consider that this is a problem since it slows down my computer a lot when opening the social network.
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