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About

Hitprobe is a defensive web analytics platform with built-in click fraud protection, giving marketers full visibility and control over their traffic quality. It captures every visit in detail and uses fingerprinting, IP analysis, and behavioral signals to automatically detect and block bots, VPNs, bad IPs, and repeat clickers, helping eliminate wasted ad spend. Unlike traditional and over complicated analytics tools like GA4, Hitprobe removes the noise and complexity, offering clear, actionable insights through a simple one-page dashboard. No tagging headaches or oversaturated reports, just clean, trustworthy data. With flexible filters, saved views, and custom risk rules, you can tailor your analytics setup to match how your business works. Automate alerts, sync traffic segments to your CRM, or schedule data exports, all without writing a line of code.

About

TrafficGuardian is an AI-powered traffic protection platform designed to help advertisers filter fraudulent traffic and protect their marketing campaigns. The platform analyzes every incoming click in real time to detect bots, proxies, VPN users, and other suspicious activity before it reaches a website or landing page. Using machine learning and advanced filtering rules, TrafficGuardian ensures that only genuine visitors interact with advertising campaigns. The system provides detailed real-time analytics showing information such as IP reputation, device details, and location data for every visitor. Advertisers can create custom filtering rules based on location, device type, or traffic source to control who can access their pages. Additional tools such as Page Guard and BotCheck help monitor how bots and automated systems interact with campaign pages.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies that want to stop PPC click fraud or track organic traffic to their site.

Audience

Digital advertisers, affiliate marketers, agencies, and businesses running paid campaigns who want to prevent click fraud, filter bot traffic, and improve advertising ROI

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

$80/month
Our plans are easy, free to start & scales with you.

Free: For implementation, testing, and limited use/session limit

Growth: Self-service plans that grow with your usage

Enterprise: Plans for larger volumes and agencies
Free Version Supported
Free Trial Not Supported

Pricing

$49
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.5 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 4.6 / 5
ease 4.1 / 5
features 4.5 / 5
design 3.9 / 5
support 3.9 / 5

Pros & Cons from Real Users

Pros

  • The product is seamless to use with pretty decent interface vs the complicated other products in the market, the rules and blocking is fairly intuitive once you know where to find them and how it works and the analytics is pretty comprehensive.
  • We had big problems with Google's IP exclusions as we exceeded the 500 limit often, Hitprobe has several options to automate blocking aside from IP addresses which means we can have more confidence we're not wasting money on ads.

Cons

  • It would be great to see AI used to suggest smart blocking rather than us needing to decipher potential problems. Personally tools like automatic bidding adjustments or ad group exclusions would be good too, but the product seems geared to be simple and effective rather than tool overkill. Maybe some other direct integrations would be nice too, but there are some workarounds using the webhooks.
  • The onboarding felt a little clunky but once you're past it, the product is really easy to use and informative without the overkill.

Pros & Cons from Real Users

Pros

  • I like how simple the AI page builder is to work with. The templates are good and save time when creating pages from scratch and filtering is also good. When I needed help, the support team assisted me in figuring things out.
  • It filters out all the bad bots, fake clicks, and proxy traffic very well. It successfully stopped my ads from getting banned on Facebook, which saved me a lot of money.
  • The traffic filtering speed is excellent. It does a great job of identifying ad network bots and keeping our real landing pages hidden from competitors and spy tools. The integration with our WordPress setup was simple and works without any latency.
  • i've been using it for a weeks and it has been helpful in filtering suspicious traffic. the reports are easy to understand and I like being able to see where the click are coming from. Setup was pretty straightforward too.
  • TrafficGuardian works better than the others and offers more advanced cloaking filters, which is why I think it's a better option.

Cons

  • The biggest issue for me is the lack of proper documentation. Some features are not self-explanatory, and clear tutorials would make it easier to learn the platform without needing to ask support for help.
  • The account took 30 minutes to activate after payment and the dashboard looks a bit old.
  • The user interface feels a bit outdated and takes some time to get used to. Also, the basic plan is slightly expensive for small budget marketers, and they should add more video tutorials for setup.
  • it took little time to get familiar with all the settings. a few more tutorials for new user would make the experience better.
  • I had to wait about 30 minutes for the payment to be activated, but overall I really liked its cloaking system.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Hitprobe
Founded: 2023
United Kingdom
hitprobe.com

Company Information

TrafficGuardian
Founded: 2026
United States
www.trafficguardian.org

Alternatives

Alternatives

ClickCease

ClickCease

CHEQ Essentials
Clockerly

Clockerly

Clockerly.io
SILA

SILA

Gustafsson Cyber Group Ltd

Categories

Click Fraud Supported

Categories

Ad Fraud Detection Supported
Click Fraud Supported

Click Fraud Features

Account Alerts Not Supported
Activity Monitoring Supported
IP Address Monitoring Supported
IP Blocking Supported
Keyword Tracking Supported
Refund Management Not Supported
Risk Assessment Supported
Time on Site Tracking Supported

Integrations

Facebook Ads Supported
Google Ads Supported
Google Tag Manager Supported
Meta Ads Supported
Microsoft Advertising Supported

Integrations

Facebook Ads Not Supported
Google Ads Not Supported
Google Tag Manager Not Supported
Meta Ads Not Supported
Microsoft Advertising Not Supported
Claim Hitprobe and update features and information
Claim Hitprobe and update features and information
Claim TrafficGuardian and update features and information
Claim TrafficGuardian and update features and information