Hightouch vs. Infutor TrueSource Comparison


Hightouch	Infutor TrueSource	+	+
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About Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.		About The volume of consumer data signals has increased dramatically in recent years. This steep upward trend has amplified the importance for marketers to bring these disparate digital and offline identity markers together in a cohesive way. Identity graphs — a single database that holds this consumer data — now play a vital role, serving as a master source of truth. Infutor’s TrueSource™ Identity Graph is the premier collection of consumer data and intelligence that makes omnichannel engagement personal — and measurably effective. Our secure and privacy-compliant ID graph enables you to create relevant, real-time experiences in whichever channel people engage with your brand. Leverage our TrueSource™ Identity Graph to add considerable value to every engagement with your customers and prospects. Infutor instantly verifies consumer identities via API at the moment of ingestion or inbound engagement.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Enterprises requiring an integration solution to sync customer data to other applications and platforms		Audience Brands looking for a consumer data and intelligence solution to create relevant, real-time experiences in whichever engage channel
Support Phone Support Not Supported 24/7 Live Support Supported Online Supported		Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported		API Offers API Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $350 per month Free Version Supported Free Trial Not Supported		Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews		Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros from Real Users Pros - Fast implementation time. We launched in under a month at enterprise scale compared to a 9 month implementation with our previous CDP - Security. We get to keep all of our data in our own database because they don't store our data - Flexibility. We can use and data table in our database, not just user-level and click level data like a traditional CDP - Support. Support team is unreal. So fast and quality help in under 10 minutes every time
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported		Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Hightouch Founded: 2019 United States hightouch.com		Company Information Infutor TrueSource Founded: 2003 United States infutor.com/identity-resolution/identity-graph/
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Categories AI eCommerce Supported AI Marketing Supported Customer Data Platforms (CDP) Supported eCommerce Personalization Supported eCommerce Tools Supported Identity Resolution Supported Personalization Supported Reverse ETL Supported		Categories Identity Resolution Supported
Show More Features Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported
Integrations Asana Supported Braze Supported Captain Compliance Supported Facebook Supported Facebook Live Supported Google Sheets Supported Intercom Supported Koala Supported LinkedIn Supported MeasureMatch Supported Mixpanel Supported OneSignal Supported Reddit Ads Supported RudderStack Supported Salesforce CRM Analytics Supported Salesforce Marketing Cloud Account Engagement Supported Vero Supported Zendesk Supported mParticle Supported Show More Integrations View All 96 Integrations		Integrations Asana Not Supported Braze Not Supported Captain Compliance Not Supported Facebook Not Supported Facebook Live Not Supported Google Sheets Not Supported Intercom Not Supported Koala Not Supported LinkedIn Not Supported MeasureMatch Not Supported Mixpanel Not Supported OneSignal Not Supported Reddit Ads Not Supported RudderStack Not Supported Salesforce CRM Analytics Not Supported Salesforce Marketing Cloud Account Engagement Not Supported Vero Not Supported Zendesk Not Supported mParticle Not Supported Show More Integrations View All 1 Integration
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