Hightouch vs. ID5 Comparison


Hightouch	ID5	+	+
Visit Website	Learn More Update Features	Add To Compare	Add To Compare



About Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.		About ID5 offers a privacy-first, adaptive universal identity platform built for the evolving landscape of digital advertising. Its core offering, the ID5 ID, is a persistent, encrypted identifier that leverages both deterministic and probabilistic signals to create durable, consent-aware user profiles across web, in-app, CTV, and audio environments. The ID5 Graph then intelligently connects those identifiers at individual and household levels, enabling cross-device targeting, frequency capping, and measurement across channels. Designed to be resilient to regulatory changes and third-party cookie deprecation, ID5’s machine learning technology adapts dynamically to signal loss and fragmentation, maintaining consistent identity resolution. It integrates with more than 100,000 media properties and major adtech systems, supporting publishers, SSPs, DSPs, and brands by increasing addressable audiences and improving campaign performance.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Enterprises requiring an integration solution to sync customer data to other applications and platforms		Audience Advertisers interested in a tool to unify user identification, optimize cross-device targeting, and measure performance across digital channels
Support Phone Support Not Supported 24/7 Live Support Supported Online Supported		Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $350 per month Free Version Supported Free Trial Not Supported		Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews		Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros from Real Users Pros - Fast implementation time. We launched in under a month at enterprise scale compared to a 9 month implementation with our previous CDP - Security. We get to keep all of our data in our own database because they don't store our data - Flexibility. We can use and data table in our database, not just user-level and click level data like a traditional CDP - Support. Support team is unreal. So fast and quality help in under 10 minutes every time
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported		Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Hightouch Founded: 2019 United States hightouch.com		Company Information ID5 Founded: 2017 United Kingdom id5.io
Alternatives Segment Twilio		Alternatives Infillion XGraph Infillion
DinMo		Intent IQ
Adobe Customer Journey Analytics Adobe		Audience Acuity
MessageGears		Matchbook
Lifesight View All		VentiveIQ View All
Categories AI eCommerce Supported AI Marketing Supported Customer Data Platforms (CDP) Supported eCommerce Personalization Supported eCommerce Tools Supported Identity Resolution Supported Personalization Supported Reverse ETL Supported		Categories Advertising Supported Identity Resolution Supported
Show More Features Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported
Integrations Adobe Marketo Engage Supported Airtable Supported Amazon Redshift Supported Drift Supported Facebook Live Supported Google Search Ads 360 Supported Google Sheets Supported Horizon Worlds Supported HubSpot CRM Supported Lago Supported Meta Ads Manager Supported Mixpanel Supported PostgreSQL Supported RudderStack Supported Secoda Supported Segment EDI Platform Supported Vero Supported Webflow Supported Show More Integrations View All 96 Integrations		Integrations Adobe Marketo Engage Not Supported Airtable Not Supported Amazon Redshift Not Supported Drift Not Supported Facebook Live Not Supported Google Search Ads 360 Not Supported Google Sheets Not Supported Horizon Worlds Not Supported HubSpot CRM Not Supported Lago Not Supported Meta Ads Manager Not Supported Mixpanel Not Supported PostgreSQL Not Supported RudderStack Not Supported Secoda Not Supported Segment EDI Platform Not Supported Vero Not Supported Webflow Not Supported Show More Integrations
		Claim ID5 and update features and information Claim ID5 and update features and information